Google AdWords is one of the most effective types of advertising. The majority of advertising consists of sellers seeking buyers, hoping to influence their decisions.

Keep in mind, Google AdWords is a dynamic advertising platform and needs continuous monitoring and optimization. When you advertise on AdWords, you never want to use the set-it and forget-it approach as we have found this approach just wastes money.

Google is always updating their platform and including new types of tracking, ad extensions or campaign types. In this whitepaper, we have listed some of the most important things you need to be doing in your account right now.

In this Whitepaper we’ll discuss:

  • Why tracking conversions is important
  • Splitting up your campaigns by networks
  • How to regularly check your mobile performance

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