[New Whitepaper!] 5 Things You Should Be Doing In Your Google AdWords Account Right Now
January 7, 2016
Google AdWords is one of the most effective types of advertising. The majority of advertising consists of sellers seeking buyers, hoping to influence their decisions.
Keep in mind, Google AdWords is a dynamic advertising platform and needs continuous monitoring and optimization. When you advertise on AdWords, you never want to use the set-it and forget-it approach as we have found this approach just wastes money.
Google is always updating their platform and including new types of tracking, ad extensions or campaign types. In this whitepaper, we have listed some of the most important things you need to be doing in your account right now.
In this Whitepaper we’ll discuss:
- Why tracking conversions is important
- Splitting up your campaigns by networks
- How to regularly check your mobile performance
Browse By Category
Personalized Training to Become a PPC Superhero
If you could divulge your biggest challenges in paid search advertising to an expert who is highly revered by industry peers, approved by 15 US & UK agency leaders, and a driving force in PPC innovation, would you?
Leveraging Custom Intent Audiences on YouTube
Google recently announced the addition of custom intent audiences for YouTube. Structure audiences & content to build goodwill with your prospects!
My Top Failures as a PPC Account Manager
Explore Will Larcom's 5 biggest shortcomings as an Account Manager and the takeaways unearthed by being able to identify them!
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Why You Should Test Target ROAS Bidding for Shopping Campaigns
The case for testing Target ROAS bidding for AdWords shopping campaigns, plus tips on how to successfully set up such a test.
10 New Ways to Optimize Paid Search with Call Intelligence
Mobile search drives billions of calls to business each year, and calls convert at a higher rate than digital leads. When properly optimized, calls can have a transformational impact on your bottom line. Join this webinar to learn tactical tips and smart strategies to boost...
Google Adds New Tools to Highlight Physical Store Locations
Buying in-store is still a big deal for shoppers, and Google has announced a few new tools to let physical retailers target those shoppers heading in stores.
Load More »