[New Whitepaper!] 5 Ways to Improve Facebook ROI with Audience Targeting

By Jamie Newton | @jnewton09 | Senior Demand Generation Manager at Hanapin Marketing |

Facebook recently updated how cost per clicks (CPC) are measured for advertisers. This change is exciting, as it will help advertisers align their campaigns more with business goals by giving a more accurate picture of how their ads are performing against their objectives. Plus, we can actually compare Facebook ad clicks to other ad platform clicks to get a better understanding of return on ad spend (ROAS).

With this in mind, how do you achieve higher ROAS with Facebook ads? The key is using audience targeting to achieve a better relevancy score. In this whitepaper, you’ll get five tips on targeting your audience to improve your Facebook ROI.

In this Whitepaper we’ll discuss:

  • Creating and selecting your target audience
  • Building out personas by layering different targeting options
  • Running multiple compelling images to see which performs best
  • Writing enticing ad copy

Get Your 5 Ways Now!

New Research! The State of PPC

This year's State of PPC annual report has arrived! Grab the download for the latest trends and benchmarks in the PPC industry.

x

Enter your email address below.