Now Voting - Most Influential CRO Experts for 2014!

By Jamie Newton | @jnewton09 | Senior Communications Manager at Hanapin Marketing

So as many of you know every year PPC Hero launches the Top 25 Most Influential PPC Experts of 2014. We’ve found it to be, not only a very popular list, but also a very resourceful one for many of our PPC allies, both new and old. Many of the experts also happen (or not so happen actually!) to speak at our flagship PPC conference , Hero Conf.

This year, we’ve introduced a brand new conference that is entirely focused on the conversion process called Hero Conf Conversion Summit. It’s a two-day conference event devoted HCCS_Contestto bringing influential speakers and results-driven marketers together to discuss the many important aspects of conversion rate optimization, but still with the Hero Conf style that everyone loves. It features the best and brightest speakers in CRO, which brings us back to our new list!


In celebration of our brand new conference and the world-class experts that will be speaking at the event, we’ve decided to launch a new list based entirely on conversion rate optimization experts.

Building out a beautiful landing page with high ROI can be tricky – who do you look to for the best tips on how to make your page optimized to its fullest for your users?  Who are the experts you secretly stalk on Twitter for awe-inspiring CRO knowledge or attend conferences to see them speak or love reading their blog posts because you just know their going to give you eye-opening tips!

It’s easy to vote. Simply choose a CRO expert as your first choice, second choice, and third choice in the form below and/or write in the name of someone you think should be nominated for the list.

Once votes are cast and each person ranked, 25 nominees with the highest ranking will be named the Top 25 Most Influential CRO Experts!

As the proprietors of this fine establishment, no Hanapin Marketing CRO Heroes will be included on the list, no matter how eligible.

The ranking formula mirrors our Top 25 PPC list and includes the following info:

Twitter influence (# of followers)
Twitter Impact (retweets, mentions, engagement)
Publishing volume and regularity (blogs, articles, books, etc)
Speaking engagements
And, most importantly, the votes of you dear readers!

Who do you think is the most influential CRO expert? Whose blog do you love? Who’s on your must-follow Twitter list?

Vote in the below form by 5pm EST on Friday, August 22nd!

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