Post 14/30: Would You Be More Effective If You Did This?
November 26, 2013
I have been thinking a lot about how to get the most out of my time. This is evident in the posts have been writing, but this is in terms of how to formally and intentionally structure my days so people know what they can count on me for, when, and so I stay focused on getting urgent and not-urgent and important things done.
There are nearly endless ways to do this but I have settled on three ideas. There is no clear winner in my book yet so if you have tried any of the below I’d love to get your thoughts in the comments section!
1. Functional Area Themed Days
I could do themed days on 1-2 functional areas. This is what Jack Doresey, co-founder of Twitter and Square, does. It would look something like:
Monday – Paid Search Department
Tuesday – Sales
Wednesday – Talent & Culture and Engineering
Thursday – Marketing and Blogging
Friday – Projects and Partnerships
Saturday – Recreation
Sunday – Recreation and Preparation
I love how clean it is. Sure, things will pop up that will pull me away from the stated focus but in general I will start everyday knowing what I am working on. It also tells the team when I will be working on projects/ideas/management that affects them.
My concern with this is that I often travel on Monday-Tuesday or Thursday-Friday. This means I’d miss a disproportionate time with Paid Search, Sales, Marketing and Blogging. The alternative would be to try to reschedule all those meetings I miss when I am out which doubles or triples up the meetings on days when I am in the office.
I also worry that I would bury the leader of the functional team on the days I am focusing on that area and neglect them when I am not.
2. Management Function Themed Days
This would be to theme days by how the time would be spent each day. So instead of functional area it is a focus on management area. For example:
Monday – Employee Management (Reviews, 1:1s, etc.)
Tuesday – Department Meetings
Wednesday – Client Engagement & Strategy
Thursday – Streamlining Processes
Friday – Working on Projects and Partnerships
Saturday – Recreation (Scotch, Beer, Darts, etc.)
Sunday – Recreation and Preparation
Under this model I miss all or none of the department meetings. Meaning if I miss more than one in a row I can reschedule the whole group to a new day. The downside is that it is less clear what I do each day and every individual department may receive less of my attention than the first option (which maybe they’d prefer!?)
3. Time Blocking and No Theme
The last option is to keep everything open. To simply put my attention to where it needs to go on any given day. This frees me up to be more adaptable to present needs, but that also means I can more easily push off projects and areas that aren’t urgent but are important.
This is basically how I structure things today. I do my best to block out times where I have no meetings so I can address pressing needs and be available to the team (I don’t do this well enough) and I squeeze my projects into the cracks.
The downside is that I have to be very proactive about managing my schedule; it’s easy for one functional area to not receive any attention from me for too long.
As mentioned towards the top of this, I would love to hear your thoughts on which of these types of time management you’ve had the most success with!
Browse By Category
A Buyer Persona Based Approach to Mapping Your Customer Journey
Explore how a persona-based approach is used to enhance customer experience, improve targeting accuracy, and harness behavioral analytics to their business objectives.
The Rise of The No-Click Search Results
Searching for answers and data has never been easier thanks to the help of search engines. Here we’ll discuss the effect that no-click cost is having on ppc, including the growing popularity of voice search.
Becoming Allies With The Sales Team: A Lead Gen Solution
Collaborating with your client’s sales team can provide a treasure trove of insights. Explore how PPC tactics are utilized to help shorten the sales cycle and improve close rates!
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
The Opportunities Tab: AdWords vs Bing, A Friendly Match-Up
Dive into AdWords and Bing opportunities tabs and see how they compare. This includes accessibility, features, and performance insights.
How to Drive Calls that Actually Convert
Our experts are here to explain how gaining call tracking data can help you close the gap in your customer journey and tailor their experience so they actually convert.
New Facebook Analytics Updates from F8
Learn about journeys and automated insights, new tools announced at Facebook's F8 conference for the Facebook Analytics tool.