A look into the 9 questions that can help you perform a ten minute audit of your accounts as we continue this weeks 'time-saving techniques' series.
Quality Score: The Quick & Dirty Trick That Can Save You Time & Money
Although I know I could while away the hours looking over hundreds of keywords with varying quality scores, there are times when you just need a quick and dirty approach to get the improvement ball rolling. As part of our...
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PPC Hero Celebrates Christmas in July: Free Webinar!
As busy as the holiday rush we all know and love is, for most marketers the rest of the year is busy too. That makes it hard to plan very far ahead, and you risk having to scramble to take...
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Build Out Your Account With 3 Time-Saving Tips
It’s series week on PPC Hero, and for July that means we’re all about finding you ways to save time and money on PPC. Whether that means a lightning-quick account audit or some time-saving techniques to streamline the dreaded ad...
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PPC Hero’s Social Media Report Card [Infographic]
Social networks offer up an entirely new world of PPC advertising opportunities, and they offer online marketers the chance to do and see things we haven’t been able to do in the past. That’s definitely a good thing, except where...
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Stay Ahead of the Game with Google’s Newest Dashboard
Earlier this week Google unveiled a new resource, the Dashboard for Research Insights. This dashboard offers a few really cool features, most notably putting Google’s research in one easy to use destination.Google has even made it easy to share this...
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PPC Hero and Crazy Egg’s Live Landing Page Critique Webinar Recording
In this week's webinar recording you get the opportunity to join landing page and conversion rate optimization experts Sam Owen (Hanapin Marketing) and Neil Patel (Co-Founder, Kissmetrics and Crazy Egg) as they go through a cross section of different landing pages to...
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Has Modified Broad Match Effectively Killed Phrase Match?
Much like russian dolls, match types nest inside of each other. In this blog post, I fully explore the ins and outs of phrase and modified broad match types, as they are two of the most confused and cross-polluting match...
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Eight PPC Tactics That Are Hiding in Plain Sight
We’re presenting a list of some PPC hangouts that you should reconsider and spend some more time in. Don’t let your eyes gloss over these hidden gems; your accounts will be better for it.
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Comparison-Shopping Engines: 5 Easy Mistakes to Avoid, Part V
It is series time! One topic that we haven’t really talked much about in our blog are comparison-shopping engine sites. I have worked with multiple online retailers that have seen great success with this type of online advertising. So I...
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PPC Hero and Crazy Egg’s Live Landing Page Critique [Webinar]
Join landing page and conversion rate optimization experts Sam Owen (Hanapin Marketing) and Neil Patel (Co-Founder, Kissmetrics and Crazy Egg) as they go through a cross section of different landing pages to give pro-level feedback on what works and what doesn’t....
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Does Remarketing Work, Or Is It Just Annoying?
Remarketing is, hands down, one of the most powerful tools available to us in PPC. So it can be a little surprising when we get asked “Does Remarketing really work, or is it just annoying your potential customers?” That doesn’t...
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