Our PPC ecosystem is probably going to be changing soon. On June 25th, the Federal Trade Commission sent off a warning shot to a bunch of search engines, and it will most likely be reshaping the real estate on which...
PPC Landing Pages Should Optimize For Customer Awareness
I recently attended Conversion Conference up in Chicago and one of the most interesting takeaways was that we need to get better at tailoring our landing pages to visitors’ awareness levels. I don’t mean whether or not they’ve had their...
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8 Simple Things You Might Be Overlooking In Your AdWords Account [White Paper]
Google makes it easy to set up a PPC campaign, but some advertisers assume that after they’ve typed in some keywords, set the budget, and switched on the campaign, there’s nothing more to do except sit back and watch the...
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Advanced PPC and SEO for Higher Education – New Webinar!
While colleges and universities were among the first in terms of industries diving in to the abundant world of Internet marketing, they face very unique challenges when it comes to advertising online: Competing departments cannibalizing efforts and budget, disparate content...
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6 Quick Metrics For Empowering The CMO
Account Managers don’t always see behind the curtain to the CMO controlling their budget and helping set their goals. But they can arm their contact/boss and the CMO of the client/company with metrics to help them set priorities, budgets and...
Comparison-Shopping Engines: The Do’s & Don’t’s of Three Popular CSEs, Part III
It is series time! One topic that we haven’t really talked much about in our blog are comparison-shopping engine sites. I have worked with multiple online retailers that have seen great success with this type of online advertising. So I...
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Three Ways to Account for Mobile Traffic in a Post-Enhanced World
In the past year I’ve learned that not all conversions are made equal, particularly when it comes to different devices. Capitalizing on mobile traffic means going a few steps further to get into the mentality of a mobile searcher in...
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Webinar Recording – Are Your PPC Leads Falling Through the Cracks?
It’s a question many search marketers spend hours pondering, tracking, discussing and flowcharting: How can I be sure I’m not missing anything?
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Boost Your AdWords CTR with Sitelink Descriptions
Sitelinks have been a staple of best practices since they were introduced. Sitelinks help searchers find topical information beyond the specified landing page of your ad. Last February, enhanced campaigns brought a little spice to sitelinks by including descriptions. Additional...
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Revisiting Display Targeting One Year Later
There has been so much change in the Display Network, and we know so much more now than we did a year ago. The set-up of Display targeting is way more advanced now and it's time to take a fresh...
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PPC Hero Hearts Crazy Egg
I’m sure a lot of PPC Hero readers have at least heard of Crazy Egg, the very cool heatmapping and visitor tracking software that takes your analytics and user data and visualizes it into lovely, helpful graphics. Well, we love...
Making Conversion Rate Optimization Work for You & Your Client
As our team has worked more directly on CRO for our clients, I now have some hard data points on the kind of results and improvements and account can see from even ‘simple’ CRO tests and strategy implementations.
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