I came across two Facebook ads recently with images that snapped me out of my newsfeed trance and compelled me to take a closer look and read their headlines. Naturally, I took screen shots: I mean, how can you not...
Webinar Recordings: Advanced PPC&SEO Diagnostics and 10 Lessons Learned From Enhanced Campaigns
Webinar Recordings: Advanced PPC&SEO Diagnostics and 10 Lessons Learned From Enhanced Campaigns
The Upgrade Center for Enhanced Campaigns: A Step-by-Step Guide
Now that the mega-buzz of so many Enhanced Campaign features has subsided, you’ve migrated all of your accounts to Enhanced Status, right? Maybe not? It’s possible some of you out there are a wee bit apprehensive about all the unknowns...
Continue Reading The Upgrade Center for Enhanced Campaigns: A Step-by-Step Guide
Frequency Capping with Confidence on the Display Network
Google offers a really great report on the Dimensions tab that shows you how your display ads perform depending on how many times a user has seen them. We’ve talked about the report before (along with how great it is),...
Continue Reading Frequency Capping with Confidence on the Display Network
Handling Clients & Their PPC Performance Perceptions
Managing and setting client expectations is not necessarily a simple task in paid search. The reason isn’t because the client wants to make our lives difficult, despite it feeling that way. Their reason for being difficult is because it’s their...
Continue Reading Handling Clients & Their PPC Performance Perceptions
Top 10 Lessons from Enhanced Campaigns – New Webinar!
We’ve heard the message loud and clear: Google’s Enhanced Campaigns were a hot topic when they were first announced, they were a hot topic during Hero Conf, and they are sure to be a hot topic now, as we slowly...
Continue Reading Top 10 Lessons from Enhanced Campaigns – New Webinar!
PPC Gone Viral – Turn A Big News Story Into PPC Success
I believe that every PPC marketer has come across some strange search queries before that either made you laugh or just shake your head in disbelief. Here are just a few of weird search queries that we have shared with...
Continue Reading PPC Gone Viral – Turn A Big News Story Into PPC Success
Ad Copy Clean Up – What to Get Rid of & What to Keep
There is a time to review your account ad copy…and the time is now! While it’s bright and sunshine-y out and you can keep yourself motivated! Right? Right!
Continue Reading Ad Copy Clean Up – What to Get Rid of & What to Keep
Design to Size: Making Your Ads Work
Images that work great at larger sizes can fail miserably when you shrink them down to 120 by 80 pixels. And oddly enough, it’s almost the same dynamic that billboard designers have to take into account: some images look great...
Spr’Bing Cleaning: 7 Simple Steps For Your Bing Accounts
As part of our April spring cleaning series we're going to take a dive into the different ways Bing accounts can get messy and look at a few solutions for cleaning them up!
Continue Reading Spr’Bing Cleaning: 7 Simple Steps For Your Bing Accounts
Spring Clean Your Display Campaigns
Many accounts are focused on Search, because it normally performs better than Display. This is especially true for eCommerce and most direct response accounts. That sometimes leads to Display Network campaigns being a hot mess.
The Total Guide to Product Listing Ads: Part 6, Using Google Analytics To Measure Performance
You’ve asked for it, and here it is: The Total Guide To Product Listing Ads. We have a feeling this product will continue to expand and get cool, new features since it’s doing so well for our eCommerce accounts. But,...
