As many of you know, I love Facebook ads and write about them all the time. A week or so ago I wrote a post about the top free hosting companies in the World. I don’t as much want to talk...
Facebook Ads: Fan Pages vs Landing Pages
Facebook recommends you send your ad traffic to your fan page — they want to keep you within the FB eco-system. And there are some solid reasons for that: People who have decided to get on Facebook, generally want to...
Enhanced Campaigns – It Isn’t All Bad, But We Have Some Thoughts
There is so much going on in the world of PPC lately that we’re spending an entire week introducing the changes and letting you know how to make the most of them. It goes beyond Google’s new “Enhanced Campaigns” feature to Facebook...
Continue Reading Enhanced Campaigns – It Isn’t All Bad, But We Have Some Thoughts
Search Funnels Have Arrived in the AdWords Interface. Use Them.
Lost amid last week’s reactions to Google’s new Enhanced Campaigns was a pretty nifty enhancement to the Google interface. Search funnel information is now available for inclusion in the AdWords reporting, right alongside the rest of your data. As long...
Continue Reading Search Funnels Have Arrived in the AdWords Interface. Use Them.
Fact Checking Google: Tablet and Computers Are Not the Same!
As many of you are probably aware by now, Google’s new enhanced campaigns are talk of the town in the PPC industry. For those of you who sat in on Google’s introductory Webinar last week, you’ll remember how they rather...
Continue Reading Fact Checking Google: Tablet and Computers Are Not the Same!
The Beginner’s Checklist of What To Do in the First Month of Your AdWords Optimization: Part 3
This month Andrew Lolk of White Shark Media joins PPC Hero as a guest blogger to discuss his personal tips for optimizing a PPC account within the first month. This is part 2 see here, for part 1 see here. ————————————————–...
Facebook Ads: Don’t Bury the Lede
Take a look at this ad I found on my wife’s Facebook page: Ok, so, the picture is great, because it’s instantaneously and unmistakeably recognized as a wedding shot. And a fairly interesting or artsy shot at that. But the...
Next Level PPC & SEO With Google Analytics Webinar Recording
Welcome to our "Next Level PPC & SEO With Google Analytics" webinar recording!
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Enhanced Campaign Silver Linings: Geo Targeting
There is so much going on in the world of PPC lately that we’re spending an entire week introducing the changes and letting you know how to make the most of them. It goes beyond Google’s new “Enhanced Campaigns” feature to Facebook...
Continue Reading Enhanced Campaign Silver Linings: Geo Targeting
A detailed look at Google’s new Enhanced Sitelinks
This week on PPC Hero we’ve been focusing on all the big new and exciting changes happening in the PPC world. If you haven’t heard yet, Google is rolling out its new Enhanced Campaigns at present and you’ll be forced...
Continue Reading A detailed look at Google’s new Enhanced Sitelinks
Are Enhanced Campaigns Going to Ruin Your PPC Accounts?
Google’s looming Enhanced Campaigns update to AdWords has a lot of people asking questions. Maybe you’re trying to decide if it’s good or bad, or you’ve already decided, or maybe you’re just trying to make sure your campaigns don’t tank...
Continue Reading Are Enhanced Campaigns Going to Ruin Your PPC Accounts?
Facebook’s New Conversion Tracking is Pretty Great
There is so much going on in the world of PPC lately that we’re spending an entire week introducing the changes and letting you know how to make the most of them. It goes beyond Google’s new “Enhanced Campaigns” feature...
Continue Reading Facebook’s New Conversion Tracking is Pretty Great
