Dear Bing Ads, We need to talk. I’ve been working with you long enough now that I feel a certain level of familiarity with your systems and processes. So please understand that what I’m about to say comes from a...
12 PPC Lessons Learned Over 12 Years
Someone really smart once said that smart people learn from their mistakes and wise people learn from the mistakes of others. I’ve hit the ball out of the park my fair share over the past 12 years but I’ve struck...
Strapped For Cash? Here are 13 Optimization Tips For Managing Low-Budget PPC Accounts
I’m sure most of you had thoughts about managing what you would consider being a dream account. You know, a high-spending client that generates tons of sales with CPA inline. Heck, maybe you even access to a full landing page...
The Power of Before-and-After Photos
“It pays to illustrate the end-result of using your product. Before-and-after photographs seem to fascinate readers. In a study of 70 campaigns whose sales results were known, Gallup did not find a single before-and-after campaign that did not increase sales.”...
Introduction to Google Tag Manager
Ever had issues keeping track of which tracking codes go where? Whether it’s Google Analytics, Bing, AdWords or remarketing, the simple truth is that there are a lot of different snippets you need to keep track of these days. That’s...
30 Years Ago Today…
30 years ago today Michael Jackson’s Thriller Album was released. In honor of the legend, we’re enjoying some MJ tunes in the office today! Michael Jackson’s Thriller »
More Speakers and An Even Better Reason to Register for Hero Conf Now!
We've just finished our speaker outreach, and while we're still waiting on a few confirmations, we can officially announce that we've scheduled 47 speakers for Hero Conf 2013!...
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PPC Hero’s Top Time Saving Tips During Your Busy Holiday Season
It’s a busy time of year. There are so many products you want to sell, so many bids that need to be changed, so much ad text you need to refine. We here are PPC Hero have thought that you...
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Hero Conf 2012 Panel Discussion Transcript
Our Next Hero Conf 2012 Speaker transcript is from our Super Panel Discussion. If you’re more of a straight to the point kind of person and want access to our full 339 page transcript guide, all you need to do is sign...
Audit Your Account With Wordstream’s AdWords Grader
You know you should audit your account, right? Whether it’s a new account you’ve just taken over or one you’ve been managing for years, a comprehensive, holistic analysis can always turn up new insights to help you push your PPC...
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Webinar Recording – The 8 Metrics That Matter For PPC
Last week we joined WordStream's Founder Larry Kim and Account Manager at Hanapin Marketing Sam Owen, where they showed us the 8 key metrics that matter for PPC advertising. Watch it now and stick around for the Q & A...
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PPC Hero Staff Trampled in Mad Rush to Sponsor Hero Conf 2013
The team here at PPC Hero has been posting a lot recently about Hero Conf 2013, especially as we finalize our speakers for the event and giveaway prizes for registrations. Well it’s time we start extending the value of our...
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