In this monthly post, we bring you the latest news and changes from all of the major ad platforms.
Continue Reading February 2021 Updates to Paid Media Platforms
How To Get More Out Of Excel Solver
Excel Solver is a fantastic tool, but most examples only cover simple marketing use cases. We’ll cover the next steps of enhancing your models and how to automate the process.
Simplified Checkouts and Handheld Campaigns: How Marketers Are Addressing The Gulf Between Mobile Traffic and Sales
Although eCommerce rates are demonstrating growth across both desktop and mobile, any expected rise in sales hasn’t followed suit.
Cookieless Marketing: How Account Directors Can Be Part of the Solution
Data has long been the backbone of digital marketing. As an account director, you should be measuring performance in some way or another and proving your worth.
Continue Reading Cookieless Marketing: How Account Directors Can Be Part of the Solution
How To Use Facebook Messenger Ads To Grow Your Network
In the age of social media, internet users are shifting their attention to messengers. This provides a new horizon for ads targeting customers directly.
Continue Reading How To Use Facebook Messenger Ads To Grow Your Network
4 Best YouTube Retargeting Strategies that Work in 2021
90% of people discover new products and brands on YouTube. It's the 2nd largest social network with over 2 billion users and 1 billion hours of daily viewing.
Continue Reading 4 Best YouTube Retargeting Strategies that Work in 2021
How To Be Successful While Onboarding Virtually: New Hires, Human Resources, and Current Employees
After almost a year, the world is still trying to get used to onboarding virtually and making new hires feel well trained and welcomed, even from miles away.
20+ Sessions To Boost Your PPC Insights
We have created a program that gathers 20+ industry experts who will share with you the latest trends in paid media, plus impactful networking sessions with peers to get refreshing insights.
PPC Task Checklist For Account Success
A checklist of PPC tasks, broken down weekly and monthly, that all account managers should be doing.
7 Tips For Writing An Irresistible Native Ad Headline
Writing native ad headlines requires more precision than regular PPC ads. There are some things you need to remember to make your native ad headlines standout.
Continue Reading 7 Tips For Writing An Irresistible Native Ad Headline
6 PPC Automation Tools and Scripts to Start 2021 Right
This article gives a brief explanation of what PPC automation is and 6 tools and scripts to kickstart your 2021 PPC campaigns.
Continue Reading 6 PPC Automation Tools and Scripts to Start 2021 Right
Is There a New Way to Fill the B2B Funnel?
We created a funnel that leads the user along the optimal path while giving them the flexibility to self educate and consume content at their own pace.
