You may or may not be around to read this since it is National Leave the Office Early Day! Hanapin will be celebrating by starting our office Summer Hours at 3:00! Hellooooo longer weekend!
Heroview- The World of Facebook Advertising
Today, we interviewed Facebook advertising expert, Merry Morud, of aimClear. For those of you who recall Merry’s Hero Conf presentation last month, we couldn’t wait to dig into this topic! See the recap below. PPC Hero: Welcome to today’s Heroview...
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Whaddya’know Wednesdays: The Content Tab In Google Analytics; Everything You Need To Know
On our first British Whaddya’know Wednesdays, Sam Owen tells you all about the Content Tab in Google Analytics. He walks you through all the options and gives you helpful tips on how to use the data to optimize your PPC...
WTQ?! – Do The Creep!
We all know from doing search query reports that we get some weird searches populating our ads. Sometimes it’s just something strange like people putting www in the search bar with some general phrase (what is that about?!) and other...
Top 5 ways to use AdWords’ new Auction Insights tool
By now I’m sure you’ve all taken the time to read PPC Hero’s update on Google’s new Auction Insights feature (see Google’s own blog otherwise). I’m also sure many of you took a couple of minutes to poke around with...
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It Takes Two, Baby! Building a Healthy Relationship with Your PPC Agency: Webinar
As a PPC management agency, we understand that results are generally the focal point of all clients. However, we at Hanapin believe the relationship with our clients is just as important! And, we know that not all relationships are smooth...
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Big and Angry Landing Page Reports: Go Beyond Conversions
Conversion rate optimization is an important part of PPC management. No doi. It’s a huge factor in the ways that we chose to organize our accounts and allocate our spend. But it’s possible to see more than just conversion rate...
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The AdWords Dimensions Tab- Webinar Recording
Yesterday, Amanda walked us through the different options of the AdWords Dimensions Tab. (Not to mention tons of really cute kitten photos!) From day parting, to the brand-new labels option, to geotargeting, this webinar had something for everyone! And, looking...
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Auction Insights from Google: So Much Keyword-Level Data
After seeming weeks of changes that made PPC’s small little corner of the Internet pretty angry, Google has launched a new tool that seems pretty awesome. Meet the new Auction Insights report. It should be rolled out to your account...
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Organize Like A Pro With AdWords Custom Labels
Clutter is the bane of my existence and I’m convinced it always has been. Perhaps this is why I find myself in a career where structure and organization are so crucial to successful performance. As Account Managers, we are constantly...
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Going to Internet Retailer Chicago? Have a drink with us!
PPC Hero, Hanapin Marketing, and Slingshot SEO are hosting a networking event Monday, June 4, the evening before Internet Retailer kicks off, at Hub 51 in Chicago. So, if you are attending the show or just happen to be in...
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3 No-duh PPC Tips That You Forget to Use
PPC is riddled with tips and best practices. Sometimes this means that some of the more simple tips get lost and forgotton. Here are 3 forecasting, reporting and optimization PPC tips that are no-brainers but we often forget to use....
