This week Google announced some very important changes to the status hover button in their interface. It’s a pretty awesome update, y’all. Less than two weeks after a panel at HeroConf where Brad Geddes pined for something like relative quality...
Continue Reading Big Improvements to Quality Score Diagnostics
The world of PPC can drastically change based on who the client is. Large budgets, small budgets, well-known brands, emerging startups…Recently, we discussed PPC for Small Businesses, so today we wanted to focus on Enterprise-level clients. We talked with Lisa...
Ad testing is a major portion of what we do as PPCers. The large-scale impact is that without great ads, we won’t convert sales or leads on a consistent basis. In our PPC ecosystem, another factor that must not be...
Continue Reading Ad Testing With Tight Margins: Keep Control
View-through conversions are conversions where a customer saw—but didn’t click— a display ad on the display network before completing a conversion. – source Agencies and account managers want to report this, or a portion of these to their clients and...
Continue Reading 3 View-through Conversion Attribution Problems
We here at PPC Hero understand how exhausting it can be to deal with all of the information the Dimensions Tab provides. So much so, that we even had a whole Hero Conf session dedicated to Advanced Dimensions Settings! But,...
Continue Reading Conversions from Another “Dimension”- Free Webinar!
Thanks to everyone who attended our Analytics webinar yesterday! Amanda talked about URL tagging and tracking, multi channel funnels, and other under-utilized Analytics features. If you weren’t able to join us, or if you’d just like a refresher, view the...
You likely have keywords that spend money, get conversions, but convert at well below CPA/CPL goal. While these keywords are frustrating, the real sneaky profit killer keywords are those that spend money, get conversions but hide underneath good performance. Good...
Continue Reading Advanced PPC: Optimizing for Per Visit Value
It’s actually been a fairly dry week for April, but nonetheless, the PPC Hero series team has loaded you up with plenty of ideas for how to make things happen now that are better for later. From client communication, to...
Continue Reading April Showers Bring May PPC Flowers: Series Wrap Up
This is the final installment of our April Showers Bring May PPC Flowers series for this month. For the purpose of today’s post, we will discuss a few ways to nurture a new or inherited PPC account. Now that we’ve...
Continue Reading Nurturing Your PPC Account: What To Do Next?
Just a friendly reminder that AdCenter has a planned outage today. It’s supposed to go down from 12 pm to 2 pm Pacific time (which is only three short hours from now!). In case you aren’t in the Pacific time...
Part three of our week-long series, April Showers Bring May PPC Flowers! Learn best practices and helpful tips on building a great account structure as well as how to launch a "restructure" of an existing account. Think Kevin Costner. No,...
Continue Reading PPC Account Structure: Build It & They Will Come
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