Today, Google announced some very exciting news. Keyword match types generally make our lives easier, and we are better able to target the traffic with it. But what happens when your keyword is often misspelled? Or when you’re an e-commerce...
PPC Account Goal Setting: Set Yourself Up for Incremental Success
Today brings the second post in our April Showers Bring May PPC Flowers series. In today’s post, I’ll be diving into setting account goals to help your account mitigate torrential downpours. PPC account goal setting can be quite the conundrum...
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Client Services: How to Gain Buy-In Early
For our first installment in the April PPC management series, I’m going to focus on something that may not initially come to mind when thinking about how to start off a new account on the right foot: client services. All...
Bookending: Predict The Success Of Your Optimizations
It's hard to see the forest for the trees when making account changes, sometimes. Meaning, when we get granular in our account changes, which we should, it's often difficult to understand exactly how granular changes will affect the entirety of...
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Stay Up-To-Date on the Latest PPC Strategies!
Only TWO more days until the most exciting paid search event of the year, which you can follow on Twitter via #HeroConf. We’ll be kicking Hero Conf 2012 off Sunday evening with a networking event at the Osteria Pronto in...
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April Showers Bring May PPC Flowers
Scenario: you’ve inherited a PPC account and are tasked with your first month of account management, or you’re kicking off a brand new PPC account. Where do you start? What do you do? Fear not, PPC Hero to the rescue!...
Are You Ruining Your Results By Ignoring This Vital Aspect of PPC?
One of the most important pieces of pay-per-click, unfortunately, tends to receive the least amount of attention. This often-overlooked aspect of PPC is account structure, as Melissa Mackey, Search Supervisor at gyro, explains in the following interview. A poor account...
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Google Glass: The Future of PPC or Just Your Star Trek Fantasy Come True?
There have been times over the past few years where I’ve thought that Google has hit their plateau in the consumer world. Some of their recent or semi-recent products haven’t been particularly innovative. In particular I’m thinking about, Google+ and...
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4 Sure-Fire Ways to Fail at PPC
PPC isn’t always predictably. And as nerdy and data centric as I am, I know it’s not always exact. But there are some sure-fire ways to tank a PPC account. Here are 5 of them: Lose Perspective An account that...
SMM: And The Winner Is….
The 2012 Search Marketing Madness champion is… Fathom Online! Not only do the folks at Fathom get bragging rights for a whole year, but they also will be receiving a $200 Amazon gift card! Congrats! We want to thank all...
Hunt No More! Bring in High Quality Leads Now
Campaign Management Updates In Bing
It seems lately like Microsoft adCenter is trying really hard to make improvements to its interface. This year alone it seems like they’ve had an update or two a month so far. We here at Hanapin Marketing really look forward...
