When most people think of testing results for Facebook Ads, they think in terms of boosting click-throughs — getting higher response rate by using the right picture and saying the right things. But that’s an incomplete picture. Don’t get me...
7 Habits of Ineffective PPC Agencies
When considering hiring or switching agencies, you want assurance that your account performance isn't going to tank. Here are 7 Habits of Highly Ineffective PPC Agencies so you know what to avoid. 1. They Don’t Know their Strengths A PPC agency...
Ad Testing Made Easy: Best Practices
This is the first installment of our Ad Testing Made Easy series for this month. For the purpose of today’s post, we will discuss our list of ad testing best practices that can be applied to your own accounts. Ad...
145 PPC Must-Do’s for 2012
Squeeze every drop of PPC goodness out of 2012 with these 145 pay per click tips, tricks, and must-do’s! (You can download the entire list at the bottom of the page.) These tips are relevant to 2012, actionable, and will...
Matt Lawson to Speak at Hero Conf
We are proud to have Matt Lawson, Vice President of Marketing at Marin Software, as a recently confirmed Hero Conf 2012 speaker. Register for Hero Conf by the 16th of January, and we will send you a free Display Network...
The Single Biggest Mistake You Can Make In PPC
Managing a paid search campaign takes a lot of thought and energy. There are many moving parts and a mountain of data to continually sort through. There are many inputs and an equal amount of outputs. Everything you do has...
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Ad Test and You Shall Receive!
It’s a new year PPC Hero readers, and that means it’s time to stop putting off all the things you promised you’d do in 2011 and really start doing them! First on your list? Ad testing for increased account performance....
Our Greatest Hits for December 2011
The page views have spoken! Below we have gathered PPC Hero’s most visited, and hopefully most valuable articles from December. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. This is...
5 New Year Account Analyzation Tips
It's a new year, and that means you've got another year's worth of data in your PPC account. Don't let this valuable data just sit there, it's time for your annual new year analyzations!
Hero Conf Speaker Interview with Jeff Allen
We had the opportunity to interview Jeff Allen, who will be speaking about Advanced Mobile PPC at Hero Conf 2012, on his thoughts about Mobile PPC. With 11 years of Internet Marketing experience, Jeff Allen is currently an Account Executive here at...
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Letter from the CEO – “Maybe we should uh, call ourselves the Febreeze brothers because it’s feeling so fresh right now.”
2011 ended on a high note! Here are some big highlights from last year, from both Hanapin and PPC Hero: We moved into our newly renovated downtown office in the Certified Technology Park. We hired 16 new employees, pushing our...
4 PPC Misconceptions of AdWords Keywords
Have you ever gone on thinking something was correct, telling it to others, only to realize later that what you whole-heartedly believed in well, wasn’t. Like when I would sing along with Bill Withers “Give Me the Beach Boys” or...
