The other day I was reading an article about how babies have different personalities and different ways to nurture each type of personality. This got me thinking that our PPC accounts can also be grouped into similar personality types, and...
Continue Reading Do You Know the Personality of Your PPC Account?
Happy 5th Birthday Search Engine Land, from all of us at PPC Hero.
Angry Birds was first released two years ago today and since then has been downloaded over 300 million times. People play the game 200 million minutes per day, equal to 16 years of game play every hour of every day! It’s...
This week our PPC experts explored 5 different Ad Extensions to use with your Google AdWords accounts. Boost your click-through rate and watch your account grow with these amazing tips. Don't miss out on this series!!!
Continue Reading Ad Extensions In 5 Days Series: Wrapping It Up!
Whoa, there sure were a lot of changes in 2011 in the PPC world. It’s hard to believe how far we’ve all come in just a year. If you’re feeling nostolgic, just take a look through our old news updates....
Continue Reading Our Favorite 2011 PPC Changes & Predictions For 2012
Google announced they’re going into all accounts that are using Conversion Optimizer or Enhanced CPC with the “optimize for clicks” ad rotation setting and changing that over to “optimize for conversions”. They’ve stated that they’ve seen an average 5% increase...
Continue Reading Google May be Changing Your Ad Rotation For You
This is the fifth installment in our series Fully Utilizing AdWords’ Ad Extensions in Just 5 Days! Today, I will cover everything you need to know about AdWords social extensions and how they can benefit your search and display network...
Continue Reading Ad Extensions in 5 Days Series: Social Extensions
So far in this series, you’ve learned how to take advantage of sitelinks, call and product extensions to increase the performance of your AdWords accounts. In today’s fourth installment to the series, I’ll show you how location extensions can contribute...
Continue Reading Ad Extensions in 5 Days Series: Location Extensions
Find out at Hero Conf! Join us April 16-17, 2012 in downtown Indianapolis, Indiana. We announced Hero Conf speakers last month, and we are thrilled to announce a few additions to our already rock star lineup: Elizabeth Burkholder, Agency Lead...
You’ve heard it before: “Display just doesn’t work for my account”. But, this is a below the line comment, as the Oz Principle would say. Which means that the people saying that aren’t owning the accountability for making Display work...
Continue Reading 4 Steps To Display Success for EVERY PPC Campaign
The page views have spoken! Below we have gathered PPC Hero’s most visited, and hopefully most valuable articles from November. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Enjoy!
In today’s installment in our series, Fully Utilizing AdWords’ Ad Extensions in Just 5 Days!, I will be reviewing Google’s Product Extensions and how you can use them in AdWords to boost your existing campaign performance. To continue our series’...
Continue Reading Ad Extensions in 5 Days Series: Product Extensions
Save time and Become the Hero with updates from PPC Hero in your inbox!
