Looking for ways to expand your account? Who better to look toward for insight than Google itself? Google Insights is one of the newer tools in the Adwords interface, which, much like Google Trends, shows trends in searches.
PPC News Roundup for January 28, 2011
Google Adwords introduced negative keywords lists as an improvement over the previous platform. Negative keywords help control campaign spends and filter out undesirable traffic that results in low conversion rates. David Iwanow explains the benefits of these lists in his...
Using Negative Keyword Lists
Frequently running search query reports and refining your keyword exclusions is a great way to cut down on traffic that simply spends your money without achieving results. A negative keyword, if you need a refresher, is a term that can...
Google vs. Bing: Targeting Features
This is the part 1 of a 2-part blog post comparing targeting features in AdWords and adCenter. The first post focuses on Language and Location targeting. Part two will cover targeting by Device, Time of Day/Day of Week, and Demographics....
PPC Hero Video Blog #2: Ad Text Best Practices
PPC Hero is proud to present our second video blog on Ad Text Best Practices. Be sure to keep an eye out for a new PPC Hero video blog toward the middle of each month. Writing effective ad text is...
Continue Reading PPC Hero Video Blog #2: Ad Text Best Practices
Case Study: Bid Changes
As a PPC account manager, I have the pleasure of new and exciting challenges with each new client I take on. Recently, I took on a client that was the pace setter for their PPC industry. What I mean by...
Statistical Validity Is Leading You Astray
Sometimes, the idea of testing in PPC accounts can get a little dicey. What can you test? What makes for a valid test? Is a significant test always valid? What “untestable” factors might influence performance? To most positively affect the...
PPC News Roundup for January 21, 2011
Groupon might have rejected Google’s offer to buy them, but that didn’t stop Google from getting into the deal-of-the-day market. Waving the surrender flag isn’t really Google’s style. Mashable broke the story last night that Google has confirmed “Google Offers,”...
The What, Why, and How on Low Search Volume Keywords
However, after a few months working with some B2B clients in a very niche consumer market, I found that there is a lot to learn about the seemingly innocent low search volume keyword status. This is a post to remind...
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PPC News Roundup for January 14, 2011
Attention local business owners and marketers: Check out these winning tips by PPC Blog’s Geordie on quickly generating leads for local businesses on Facebook. Facebook’s advertising platform has advanced user interest and demographic targeting that can really assist in reaching...
The End of Behavioral Marketing?
For a while now, behavioral marketing has been under the intense scrutiny of several internet watchdog groups, as well as the Federal Trade Commission, in regards to heightened concern over privacy laws. And recently, this criticism has intensified, leading to...
Case Study: Refining Mobile Campaigns
Last month, our team compiled a review of PPC in 2010 and what we expect this year. Mobile marketing is definitely something we couldn’t overlook. Over 80% of the US population currently carries mobile phones (according to Punchkick Interactive), and...
