October was quite an interesting month for PPC. With the Yahoo/Microsoft PPC transition, I found my Yahoo and adCenter accounts performing out of the ordinary. Terms that had traditionally done well in MSN suddenly weren’t converting quite as well and...
Continue Reading Using Microsoft Advertising Intelligence for Keyword Expansion
It’s the beginning of the month, what better to do than take a look at your account’s historical data. Before creating an account plan for the month, I like to create a month to month comparison, so that I know...
PPC Hero and Miss Clicks are all decked out, and ready for trick-or-treating!
Black Friday in July? Target and WAL-MART led the way a few months ago with a trend that’s popped up, in light of the current economy of course. Geoffrey Shenk with Search Engine Land says if you think it’s too...
Before getting into the how-tos, what exactly do I mean by a PPC audit? A PPC audit is nothing more than an in-depth review of account structure, performance, and goals. In the review, a number of questions need to be...
What do you do when your conversion tracking isn’t working? That’s a question I’ve had to answer twice in recent months due to technology interference. In a perfect world our PPC campaigns would always run smoothly, be easy to measure,...
Continue Reading Conversion Tracking: What To Do When It Doesn’t Work
During an economic downturn many business choose to save many by moving previously out-sourced services back in-house. In the PPC world many companies are choosing to take back management of their Internet marketing campaigns and turn them over to their...
As you may have noticed, Google has slowly rearranged several of the reports in AdWords this summer. For those who are new to PPC, or are trying to catch up on all of the changes, I am going to rundown...
Continue Reading Google AdWords Reporting: An Update Since Summer Changes
The countdown to the Yahoo! And Microsoft integration has begun, and could be in full effect for PPC advertising as soon as November 1st. The transition from Yahoo! Search Marketing to Microsoft adCenter has filled our office with a mixture...
Continue Reading Yahoo! To Microsoft Transition Survival Guide
If you’ve been following our blog for a while you probably feel like a PPC expert. The next question is how can you leverage your expertise and begin selling your PPC services to others. PeterD of PPC Blog has written...
Though we’ve seen much success from running text-only campaigns on the display network and continue to have many accounts with successful text-only display ad groups, I think there’s growing evidence that well-designed (and well-tested, as always with all ads) image...
As most online advertisers know, Quality Score is a key determinant in how high your ad appears in Google search results. A high Quality Score (say between 7 and 10) will push up your ad, while a low Quality Score...
Continue Reading Three Things Google Doesn’t Want You to Know About Quality Score
Save time and Become the Hero with updates from PPC Hero in your inbox!
