There are more than five things you should know about Yahoo’s search marketing platform that can make your life easier. However, I have pulled together a short list that will help you manage your account more efficiently and optimize your...
Continue Reading 5 Tips that Can Make Your Life Easier When Using Yahoo Search Marketing
I’m not pointing fingers at anyone in particular (I promise!), nor do I assume that everyone of you fall into this category. But I know that there are a great deal of you out there who are “too busy” to...
OH MAN do we love Star Wars! Today marks the anniversary of the release of Stars Wars: A New Hope. Some of us here are HUGE Star Wars fans. For example, there are members of the PPC Hero Team, who...
Continue Reading May the Force Be With You! Happy Anniversary to Star Wars!
This week, Google announced that they are updating their U.S. trademark policy. Under this new policy the restrictions will be loosened slightly so that more advertisers can display relevant brands within their PPC ads. This update applies only to Google.com...
The easiest way to evaluate an ad quality is through click-through rate. After all, it is a simple metric, and it would seem to measure what we’re seeking to accomplish through awareness. But a successful campaign is made or broken...
Lately, we’ve been writing quite a bit about the Google Content Network. This is simply because there is so much to talk about! Today, I would like to touch on another topic within this theme: two reasons why your Content...
Continue Reading What To Look for if Your Volume Tanks on the Google Content Network
PPC advertisers have been waiting a long time for this. Just officially announced yesterday, Google AdWords is removing the ‘other unique queries’ label in the search query performance report. We wrote about this new feature in the search query report...
Continue Reading Good Bye To Google’s “Other Unique Queries” – We Won’t Miss You
Early this morning, the adCenter blog published 5 posts detailing all of the changes they’ve pushed live as part of their Spring 2009 Upgrade. Microsoft continues to drive their advertising platform forward, and unlike Google who releases a new feature...
Continue Reading Microsoft Unleashes a Round of Spring Updates for adCenter
Dearest PPC Hero readers, my apologies for not getting the weekly roundup goodness to you sooner today. It’s been pretty hectic ’round these parts. I guess I should also probably mention that this is my last day as a member...
With recent news breaking that Google will be opening up keyword bidding policies on trademarked terms, it is time to reconsider whether this is a valid and cost-effective tactic to consider. On its face, bidding on a competitor’s name or...
Continue Reading How to Leverage Google’s Trademarked Term Bidding Policies
I received a phone call from my Yahoo rep saying that they are offering a search query report for our clients. I was very excited about this since I love the search query report from Google. Unfortunately, I was soon...
Continue Reading New Yahoo Search Query Expand Report – Not Quite Up To Par With Google
I’ve said it before and I’ll say it again: the Google Content Network is fickle and it can be tricky. In both the Search and Content Networks, ad position is important. Within the Search Network you have a wider range...
Continue Reading How To Broaden Your Exposure on the Google Content Network
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