All week we have focused on how to improve your Quality Score, how to recognize “myths” and important factoids that lead to a solid understanding of Quality Score. Today’s post is the fifth and final post in our 5-day series,...
2 Ways Account History Can Affect Your Quality Score
Today’s topic is the fourth in a series of 5 blog posts focused on Quality Score. There has been some question as to how account history can affect your overall quality score. In a recent discussion with Google reps it...
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Keywords Inactive Due to Quality Score in Google AdWords? Here are 3 Actions to Take!
Today’s post on Inactive Keywords is the third blog post in our 5-day series focusing on Quality Score. Picture this: You arrive at work before the birds begin to chirp. Before you can be “bothered” by email, you log into...
3 Components of the Quality Score Everyone Should Know
This is the second post in a series of 5 focusing on Quality Score. We all know there are numerous components to Google Adwords’ quality score. In this post I’ll outline what Google says are the top three components. It...
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Fact vs. Fiction: Dispelling 4 Myths of the Google Quality Score
Today’s topic is the first in a series of 5 blog posts focused on Quality Score. Whenever there is a phenomenon that affects many people, and this phenomenon is shrouded in mystery, there are bound to be rumors, myths and...
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Expand Your View on Google’s Quality Score and See Your Campaign Grow!
Our last blog series was a great success, so we thought we’d dive right in to our next one! One of the most popular and discussed topics in the PPC industry is the Google AdWords Quality Score. On any given...
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Has AdBrite Worked Well For You? If So, Share Your Secret!
Recently, I wrote about diversifying your search marketing campaign and exploring new territory. Initiating search marketing campaigns in a handful of alternative search engines can be beneficial for numerous reasons (see list of said reasons in previous post!). However, in...
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25 Possible Reasons Why Your PPC Campaigns are Failing
Below I’ve listed 25 possible reasons why your PPC campaigns may be failing, or at least hurting. While some are light hearted, some are to be taken seriously. I’ve included links to blog posts from PPC Hero as well as...
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PPC News Roundup for October 10, 2007
To get search marketing right, you have to get it wrong. Mike Moran has written an insightful article on why search marketing is so hard. I agree! Mike discusses why search marketing is so different from ‘traditional’ marketing, and why...
How to Optimize Your PPC Campaign for Each Stage of the Buying Cycle
The buying cycle is a topic that search marketers have labored over and written about consistently through the years. Today I would like to share a few new techniques with you to optimize your PPC campaigns for each stage of...
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Use the Right Keywords with the Right Targeting for Greater Success!
When running locally and nationally targeted campaigns you need to strike a balance between your keyword focus and your geo-targeting focus. This means that if your targeting focus is wide, then your keyword focus should be narrow – and vice...
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5 Good Reasons to Use Google’s Adwords Editor
Google’s AdWords Editoris a free desktop application that will make your AdWords management a breeze. With Adwords Editor, you can make major and minor changes to your account quick and easy. In this post I will highlight just a few...
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