August 25, 2014
Are you still only crediting the last click when you measure your marketing success? We hate to break it to you, but last click attribution is dying and no longer valid today. Modern analytics platforms allow you to go beyond last click and see all the interactions a user makes with your brand before the conversion. We all know different PPC clicks — from display network placements to head term searches — can have a tremendous upper-funnel impact. We’ll help you choose some models for assessing the full funnel value of the your paid campaigns and give you tips on implementing them!
Join experts from Portent, Inc and Hanapin Marketing as they discuss PPC attribution.
You’ll get expert-level PPC tips like:
This webinar is Thursday, August 28th at Noon EST.