PPC Hero's Beginner's Guide to PPC

PPC Foundation

What is PPC?

Google Adwords

3rd Tier Engines

PPC Strategy


PPC Account Structure

Account Structure


Quality Score

Budgeting and Projections



Keyword Research

Negative Keywords

Bid Management

Types of Bidding

Editors & Tools

Ad Writing and Testing

Ad Writing

Mobile Ads

Ad Testing

Google Display Network

Google Display Network

Landing Page Optimization

Landing Page Best Practices

Mobile Landing Pages

Google Analytics

Google Analytics


Reports and Client Services


Inheriting PPC Accounts

Attend as a team. Grow as a team.

Sixty-six percent of last year's attendees came as at least a pair, if not a team of 3+. Companies know there is more value in sending teams to conferences.

Thriving in an AI World: Tips for PPC Professionals

Former Google Ads evangelist Frederick Vallaeys along with Hanapin's own Jeff Baum will give you guidance to thrive in this new AI landscape, as well as provide some brand new research and insights on AI and automation, brought to you by the Hanapin Research team....


Enter your email address below.