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PPC Hero's Beginner's Guide to PPC

PPC Foundation

What is PPC?

Google Adwords

3rd Tier Engines

PPC Strategy

Remarketing

PPC Account Structure

Account Structure

Geotargeting

Quality Score

Budgeting and Projections

Budgeting

Keywords

Keyword Research

Negative Keywords

Bid Management

Types of Bidding

Editors & Tools

Ad Writing and Testing

Ad Writing

Mobile Ads

Ad Testing

Google Display Network

Google Display Network

Landing Page Optimization

Landing Page Best Practices

Mobile Landing Pages

Google Analytics

Google Analytics

Funnels

Reports and Client Services

Reporting

Inheriting PPC Accounts

Tracking Your Free Google Shopping Ads

Tracking for Surfaces Across Google clicks in Google Merchant Center leaves something to be desired. The step-by-step process in this post is an alternative.

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