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PPC Hero's Beginner's Guide to PPC

PPC Foundation

What is PPC?

Google Adwords

3rd Tier Engines

PPC Strategy


PPC Account Structure

Account Structure


Quality Score

Budgeting and Projections



Keyword Research

Negative Keywords

Bid Management

Types of Bidding

Editors & Tools

Ad Writing and Testing

Ad Writing

Mobile Ads

Ad Testing

Google Display Network

Google Display Network

Landing Page Optimization

Landing Page Best Practices

Mobile Landing Pages

Google Analytics

Google Analytics


Reports and Client Services


Inheriting PPC Accounts

Tracking Your Free Google Shopping Ads

Tracking for Surfaces Across Google clicks in Google Merchant Center leaves something to be desired. The step-by-step process in this post is an alternative.


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