PPC Hero's Beginner's Guide to PPC

PPC Foundation

What is PPC?

Google Adwords

3rd Tier Engines

PPC Strategy


PPC Account Structure

Account Structure


Quality Score

Budgeting and Projections



Keyword Research

Negative Keywords

Bid Management

Types of Bidding

Editors & Tools

Ad Writing and Testing

Ad Writing

Mobile Ads

Ad Testing

Google Display Network

Google Display Network

Landing Page Optimization

Landing Page Best Practices

Mobile Landing Pages

Google Analytics

Google Analytics


Reports and Client Services


Inheriting PPC Accounts

How to Make Your Excel Skills Superhero Worthy

Excel is a crucial tool for any PPC marketer. That's why it's important to continually brush up on your skills and make sure you use Excel to your full advantage. Here's two resources that can help you do that!

PPC Conversion Tracking

Need some convincing about why you should be utilizing conversion tracking in your ppc campaigns? Then, look no further, PPC Hero is here to help!


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