PPC News Roundup for August 2, 2010
August 2, 2010
There is an update coming to the AdWords legal terms and agreements that you should be aware of. If you manage a different companies account or if you have hired someone to manage your account (most of you fall into these categories), this update applies to you. Moving forward, Google is telling us we have to share basic account information with our clients. You’ll be required to share cost, impressions, and clicks with your client. I’m sure most of us already do this but if you aren’t, start preparing some basic reports that contain this information. You’ll be required to share them in about six months.
If you’ve let your focus on Quality Score drift a little bit lately, you need to snap out of it. Although you don’t have a say in what your quality score is, you can do a lot to help improve it. With that said, there are a lot of things people are doing that simply aren’t having an effect. Andrew Goodman over at Traffick shows us some Quality Score myths and gives us some advice about how to effectively increase your scores.
Creating a budget may not sound like the most exciting thing in the world but it is vital in keeping your PPC in order. Before you begin to create your budget it is important to realize that in order to be successful you have to understand AdWords budget settings and their impact on conversions. Jeremy Mayes from PPC Discussions has an excellent article on budget settings. Ultimately, the end result will be able to show where your money is coming from, how much is there, and where it is all going.
Leonardo Dicaprio’s latest blockbuster opened to the tune of $62 million partly because of a great advertising strategy. As Kevin Burns of WPromote reports, they slowly began releasing stills and intriguing clips of footage to build viewer interest. Now you might be asking yourself “ok, viral marketing, what does this have to do with PPC?” Simple, you have to put an idea in someone’s head when you are doing PPC marketing. When you are writing your PPC ads try and think about how to create ad text that doesn’t read quite like an Ad. If searchers are thinking “Wow I think this is really cool” instead of “Ok that’s an interesting ad” they are more likely to pursue an ad further.
Browse By Category
A Buyer Persona Based Approach to Mapping Your Customer Journey
Explore how a persona-based approach is used to enhance customer experience, improve targeting accuracy, and harness behavioral analytics to their business objectives.
The Rise of The No-Click Search Results
Searching for answers and data has never been easier thanks to the help of search engines. Here we’ll discuss the effect that no-click cost is having on ppc, including the growing popularity of voice search.
Becoming Allies With The Sales Team: A Lead Gen Solution
Collaborating with your client’s sales team can provide a treasure trove of insights. Explore how PPC tactics are utilized to help shorten the sales cycle and improve close rates!
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
The Opportunities Tab: AdWords vs Bing, A Friendly Match-Up
Dive into AdWords and Bing opportunities tabs and see how they compare. This includes accessibility, features, and performance insights.
How to Drive Calls that Actually Convert
Our experts are here to explain how gaining call tracking data can help you close the gap in your customer journey and tailor their experience so they actually convert.
New Facebook Analytics Updates from F8
Learn about journeys and automated insights, new tools announced at Facebook's F8 conference for the Facebook Analytics tool.