Catalog sales campaigns help advertisers market their full product line on Facebook or Instagram. Follow these 4 steps to make the most of these campaigns.

Between online shopping highs, COVID, and elections, Facebook advertisers must prepare for Q4 like never before. One Sr. Social Strategist shares his top tips.

Facebook has grown far beyond being just the place people go to share cat memes and have heated discussions with their peers. In recent years, the platform has become a network where users discover new products, primarily through video ads’ consumption. With its unique ability...

Want to optimize your Facebook funnel and increase sales? This post will teach you how to build Facebook buyer personas and optimize your Facebook funnel. 

Here are simple actions that boost your Facebook campaign traffic without throwing tons of extra budget at the campaign or sacrificing efficiency.

If you want to get more bang for your buck from Facebook ads, it is time to switch to video. Facebook video ads can drive more clicks and leads.

We’ve been tracking COVID-19’s impact on the paid media industry. Get insights on where paid media dollars are being invested and predictions for next month.

Test the impact of engagement on conversions. This framework aims to break the data silos, help to analyze cross-platform engagement and cross-device tracking.

In this post, we will review four tips to maximize the efficiency of your Facebook Catalog Sales campaigns.

Learn how to use Facebook's Custom Reporting feature to more efficiently prepare and present data in a way that's simple yet effective.