PPC campaigns for targeting audiences on Facebook? Easy! Discover tips on how to make your Facebook PPC campaign fit the needs of your audience.

The influx of advertisers on Facebook during the holidays creates a very competitive ad space. Here are some tips to make it a successful season.

Facebook ads are an effective and affordable way marketing method. Here are six essential strategies every ecommerce brand needs in 2020.

Measure and optimize Facebook Ads campaigns for real-world outcomes that actually make a business impact.

Ever wanted to optimize your Facebook Ads for something other than a form submission? We have used Google Tag Manager triggers to define 4 Custom Conversions for content engagement.

Explore how to use the Facebook Audience Insights tool to develop buyer personas, spy on your competitors and more!

This blog post reviews what the Facebook event tracking tool is, why you should use it, and a step by step process for how to track events with it.

Does your refined knowledge about your target customer really beat Facebook's? It's probably worth a revisit.

Combine the strengths of Amazon and Facebook by creating Facebook ads that lead directly to your product pages on Amazon. See why they can be a great idea.