This blog post reviews what the Facebook event tracking tool is, why you should use it, and a step by step process for how to track events with it.

Does your refined knowledge about your target customer really beat Facebook's? It's probably worth a revisit.

Combine the strengths of Amazon and Facebook by creating Facebook ads that lead directly to your product pages on Amazon. See why they can be a great idea.

Last week, we asked a panel of paid social pros to answer your Facebook questions. For those who missed the webinar, we are sharing the highlights.

Are you just getting started with Facebook Ads? If so, we've got some handy resources to help you launch your first campaign.

In this webinar, Omri Erel from Socialbakers, Paul Wicker from AdStage, and Cassie Oumedian from Hanapin Marketing will answer your Facebook questions.

Understand Facebook's dynamic creative feature, how it works, how to set it up, best practices, and real-world results with positive impact.

Written by The Hanapin Marketing Team In this guide, we’ll go over the basics of Facebook Ads Manager. After you launch a few campaigns, you’ll quickly see how much insight into your audience Facebook provides to optimize your account. In this guide, we will cover:...

Facebook Unrolls New Targeting Limitations For Special Categories

Facebook recently revamped the relevance score metric into three new metrics. Learn more about this change and how it helps you.