If you want to get more bang for your buck from Facebook ads, it is time to switch to video. Facebook video ads can drive more clicks and leads.

We’ve been tracking COVID-19’s impact on the paid media industry. Get insights on where paid media dollars are being invested and predictions for next month.

Test the impact of engagement on conversions. This framework aims to break the data silos, help to analyze cross-platform engagement and cross-device tracking.

In this post, we will review four tips to maximize the efficiency of your Facebook Catalog Sales campaigns.

Learn how to use Facebook's Custom Reporting feature to more efficiently prepare and present data in a way that's simple yet effective.

Maximize your ecom spend in Facebook Ads with two simple steps.

Facebook has many different types of ads you can use, from single image ads to video ads, but which ad type performs the best?

Conversions aren’t linear anymore. They’re complex, unique and ever-evolving. Get the full view of your customer journey with an Omnichannel Facebook strategy.

Turn Facebook ads on and off with automated rules. An alternative to ad set start and end dates.

Creative design and production can be costly and time-consuming. We have reviewed 5 Facebook Ads tools and features to help.