Now you can become a certified PPC Hero with Jeffalytics' PPC Course! We love to help educate the PPC community - it’s in every fiber of our bodies to talk, test, and know more about paid advertising. We're digital nerds and we're proud of it. We also continually look for new ways to offer value and thought leadership to our readers. That's why we've partnered with Jeff Sauer … [Read more...] about Ready to be your own PPC Hero?
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Launch Your Multi-App Marketing Strategy
There are several things to consider when launching an app, however, the game changes when you decide to launch a second app. If you’re a brand that is considering a multi-app marketing strategy take these things in mind. Audience Who is your main audience? How does it differ from your other apps? By now you should know who your primary audience consists of, and have taken your … [Read more...] about Launch Your Multi-App Marketing Strategy
New Research! The State of Paid Social
The world of social has been quite eventful since we released the 2017 State of Paid Social report in July 2017. Between Facebook's Cambridge Analytica scandal and the closing of Partner categories, the slew of new updates on Linkedin (hello video and carousel ads), and the introduction of Quora into the playing field, social advertising is more complicated these days. While I … [Read more...] about New Research! The State of Paid Social
AdWords is Dead, Long Live Google Ads: Google Simplifies its Marketing Brands
Google announced yesterday (June 27, 2018) that it is rebranding its advertising suite of products, consolidating some services and revising others. The reasoning behind the change, as Google's official announcement of the consolidated networks points out, is multi-fold: ...marketers have more opportunities to reach consumers across channels, screens and formats. Advertising … [Read more...] about AdWords is Dead, Long Live Google Ads: Google Simplifies its Marketing Brands
My Top Failures as a PPC Account Manager
No one sets out to fail. Yet nearly everyone sets out to learn. This contradiction had me thinking reflectively over the last couples of weeks as I quickly approach the end of my 3rd year with Hanapin. I'm truly in awe at how much has happened during that time within the industry, and how seamlessly those around me appear to transition from one phase to the next. And that's … [Read more...] about My Top Failures as a PPC Account Manager
Life After A/B Ad Testing: A Retrospective
Last August, Google switched up the options for ad rotation settings. We all saw it. And we all, for the most part, adjusted the settings to suit our needs, (I say "for the most part" as I to this day onboard clients with the unsupported "Optimize for Conversions" selected). Mary wrote a great piece, The End of 2 Ads Per Ad Groups. Google said, "This is changing!". We said, … [Read more...] about Life After A/B Ad Testing: A Retrospective
The Rise of The No-Click Search Results
We can all agree we probably ask ourselves some pretty standard questions every year, especially as Google enhances the SERP and new voice technology continues to rise: Are there more searches happening this year versus last year? Are search engines taking more search for themselves? Is search opportunity growing? Are clicks declining due to more competition and direct … [Read more...] about The Rise of The No-Click Search Results
Spotify Advertising: The Why and How
As advertisers, we need to stay in-the-know on the latest and greatest ad platforms. Otherwise, we might miss an opportunity to expand our brand reach! With that in mind, I'm using this blog to give you the rundown on Spotify, including Why you might advertise with Spotify and How. Spotify's Recent Growth Spotify has had a busy year! Here's a quick timeline of their highlights … [Read more...] about Spotify Advertising: The Why and How
Bing Ads Audience Network: All You Need To Know
Recently, at the Microsoft 3rd Annual Partner Summit, Bing Ads announced a new offering that is intended to put people at the center of marketing. In comes: the Microsoft Audience Network. The Microsoft Audience Network is a new AI-powered audience marketing solution that helps businesses connect to the people that matter to them throughout the consumer journey across search, … [Read more...] about Bing Ads Audience Network: All You Need To Know
Pros and Cons of Top Social Media Advertising Platforms
Whether you're a small business looking for inexpensive options to add to your marketing mix, or a big brand trying to determine which platforms will give you the best return on your dollar, it's important to be aware of the benefits and downsides to each of the major social media channels available today. While return on ad spend is generally high for social, your business … [Read more...] about Pros and Cons of Top Social Media Advertising Platforms
Grow Your Business with a Chatbot
Coming out of 2017 Chatbots have become a common next level marketing tactic… If you are anything like me you may have included it in your “outside the box” strategy pitched in 2018 planning decks, encouraging clients and executives to start thinking about how these can be leveraged to engage customers and better target. We’re not alone… Freedman International and ClickZ … [Read more...] about Grow Your Business with a Chatbot
LinkedIn Targeting – How to Create Targeted Audiences That Scale
LinkedIn has more than 430 million members... and there are about as many ways to target them on the platform (not really, but there are a lot of targeting options!). It’s easy to fall into the trap of heaping as many targeting layers as you can in order to sculpt that perfect audience of qualified people. But this ends up being an exercise in how to exclude as many people as … [Read more...] about LinkedIn Targeting – How to Create Targeted Audiences That Scale
