We’re only 1 month away from Q4! In the PPC world, that means we’re all thinking about holiday strategy. But do you know what else Q4 means for PPC-ers? Q4 means holiday parties full of mingling and small talk where you will inevitably be asked, “What do you do?” Then you must try and explain PPC to your family friends, acquaintances, and your Aunt Marge whom you’ve already … [Read more...] about How To Explain PPC To A Non-PPCer
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Reasons Why You Should Consider Call Recording
Over the years, we have come across many clients who are not tracking phone calls. There are advertisers who get significant volume of phone calls. If your PPC accounts are missing this type of conversion, you could be making critical bidding errors. Whenever I am optimizing an account, I would rather have as much data as possible before deciding to shut a high traffic keyword … [Read more...] about Reasons Why You Should Consider Call Recording
The Great Rollover: Google Pushes Universal App Campaigns
Earlier this month, Google notified AdWords customers that all app install campaigns will be migrated to Universal App Campaigns (UAC). On October 16, new app install campaigns created in AdWords will begin running on UAC. And on November 15 of this year, existing app promo campaigns for search, display and YouTube will stop running. So what are UACs, and why does Google … [Read more...] about The Great Rollover: Google Pushes Universal App Campaigns
Why Manual Bidding Will Slowly Ride Into The Sunset
Throughout the evolution of AdWords, we have seen so many rollouts and changes to how we manage our campaigns and strategy. Removal of close variant controls, the removal and then re-introduction of device bidding, ETA’s, the dread of changing to the new UI. Despite all of this, one thing has always remained a constant: Control of our bids and the choice to use automation if … [Read more...] about Why Manual Bidding Will Slowly Ride Into The Sunset
Comparing AdWords & Real Estate: Understanding CPC Inflation
There are many surprising similarities between AdWords auctions and real estate markets. What can one ancient industry teach us about one that is so new to us? By comparing the two we'll try and understand more about CPC inflation, effective investment strategies and where the industry could be heading. AdWords auctions are like real estate auctions in many ways. A savvy … [Read more...] about Comparing AdWords & Real Estate: Understanding CPC Inflation
Automate Your Manual Bidding Strategy Using Supermetrics
One of the most important parts of our job as PPC’ers is bidding. We place bids to win auctions to gain conversions and leads. A big part, then, of our PPC strategy is optimizing bidding. There are several bidding strategies out there, but they can be simplified down to two categories: automated bidding and manual bidding. Automated bidding can be helpful, especially in … [Read more...] about Automate Your Manual Bidding Strategy Using Supermetrics
Join us for Unbounce’s PPC Week!
You optimize ad copy, you bid on ad placements. You do all the things any good PPC marketer should do. But, somehow, you’re not getting the results you need. Your competitors beat you to Google’s top spot again, your click-through rate is low and — oh crap — you’re all out of dough. Your PPC campaigns are costing more but giving less. PPC is getting more competitive and it’s … [Read more...] about Join us for Unbounce’s PPC Week!
Yahoo Gemini Guide: Change is a Good Thing
Nearing the end of last year, I wrote A Step-By-Step Guide to Yahoo Gemini. The guide focused on the following main points when it comes to setting up Yahoo Gemini; What Yahoo Gemini can do for you Campaign types Creating a campaign Ad group settings Ad copy Keywords Tracking While the guide still holds true in terms of set-up, Yahoo has released several … [Read more...] about Yahoo Gemini Guide: Change is a Good Thing
Democratizing AI – Making the NOW Available for All
Bots, artificial intelligence, and personal digital assistants are the new norm in the quickly changing realm of marketing and advertising. Though the technology may seem daunting to any business, there are simple solutions for any size organization to realize a positive impact from embracing such change. Join Agency Director Adrian Cutler of Microsoft Search Advertising as … [Read more...] about Democratizing AI – Making the NOW Available for All
Our PPC Training is Not for the Weak-Minded
At Hero Conf we challenge you to question your best practices, to reinvent your current campaigns and to go beyond the fundamentals to implement the most advanced techniques within your accounts. We throw nearly 11 hours of PPC-specific content at you, mixed with dedicated breaks & after-hours activities to rub elbows with the industry's finest, all within two days. We get … [Read more...] about Our PPC Training is Not for the Weak-Minded
PPC Advice Column – Where We Answer Your Burning Digital Marketing Questions!
In this week’s PPC Advice column, we dodge the hurdles of healthcare remarketing and ponder the age old digital marketing question of how to improve quality score and impression share. Read on to see your questions answered! Dear Dani, I work for a healthcare system with multiple hospitals and clinics across a number of states. Due to restrictions about patient privacy, we’re … [Read more...] about PPC Advice Column – Where We Answer Your Burning Digital Marketing Questions!
Automate Your Budget Projections Using Supermetrics
I don’t know about you, but I am always looking for ways to make my job easier. Anything that makes my day-to-day tasks take a little less time so I can focus more on learning and strategizing PPC is good to me. Recently, I began to utilize Supermetrics, an add on to Google Sheets. Supermetrics can automatically pull in data from across your PPC platforms, (AdWords, Bing, … [Read more...] about Automate Your Budget Projections Using Supermetrics
