This column frequently discusses Facebook Ad imagery simply because an attention grabbing image is crucial to ad performance -- if the image doesn’t get the audience to stop and skim the headline, there’s no chance for the copy to do any good, no matter how brilliantly it was written. So the image and headline have to create enough interest on the part of the perspective … [Read more...] about Ads That Snatch Defeat From The Jaws of Victory
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Webinar Recording – Are Your PPC Leads Falling Through the Cracks?
How can I be sure I’m not missing anything? Luckily we know a few PPC rock stars who have some answers to that very question. Join Jeff Allen, Hanapin Marketing’s Director of Paid Search, and Marc Poirier, Co-founder and EVP of Acquisio (the leading PPC tracking and management software) as they discuss how to make sure nothing falls through the cracks. They’ll answer … [Read more...] about Webinar Recording – Are Your PPC Leads Falling Through the Cracks?
Acquisio’s PPC Management Software: How and Why We Use It
When it comes to automating your PPC workload, there exists a wealth of tools out there on the market. The past few years have seen a real growth in the quality of these tools, and as generally most companies will be using either no tools, or just one (particularly as changing often requires re-training), we wanted to take some time to review Acquisio for you and explain why we … [Read more...] about Acquisio’s PPC Management Software: How and Why We Use It
Vote For The PPC Experts You Want in Our Top 25!
Update: Voting for this year's contest has now concluded. Watch this blog later this week for the final list of 25! After last year's Top 25 Most Influential PPC Experts announcement, the most common feedback we heard was that our readers didn't get a chance to help craft the list. Message received! This year, we opened the nomination process to suggestion from you, our … [Read more...] about Vote For The PPC Experts You Want in Our Top 25!
INFOGRAPHIC: Catching Up With the Mobile PPC Market
Catching Up With Mobile The State of the Mobile PPC Market and Why You Should Be Involved In the infographic above, we at Hanapin Marketing take a look at the mobile PPC landscape, not just in terms of cost-per-click but how those mobile clicks actually perform, right down to the individual platforms that advertisers most frequently use. The big "a-ha moments" come into sharp … [Read more...] about INFOGRAPHIC: Catching Up With the Mobile PPC Market
Top 25 Most Influential PPC Experts: The Nominations Begin!
For those of us who are old enough to remember all the way back to a year ago, last June we published our annual list of the Top 25 Most Influential PPC Experts to much attention, fervor and debate. Well guess what? This year it's going to be even better! How, you ask? Well for one, we are opening up nominations to our faithful readers, because this blog has become more and … [Read more...] about Top 25 Most Influential PPC Experts: The Nominations Begin!
10 Social Media Ads that Help Nurture Buyer Decisions
Social media is omnipresent and companies without a solid social media presence and advertising strategy should focus on establishing one sooner rather than later. Nevertheless, before just blindly jumping onto the social media bandwagon, it is important to understand your goals and the type of advertising you want to do for your brand. Social media allows you to reach a wide … [Read more...] about 10 Social Media Ads that Help Nurture Buyer Decisions
The Value of Silhouettes in Your Image Ads
Facebook ads rely on the image to grab attention. When Facebook members are reading status updates, they’re focused on that small, narrow “active window” of the Facebook newsfeed that they are reading, and are therefore blind to your ad. So the only time they “see” your ad at all is when they scan the page. And this means that your best bet for “grabbing” your prospect’s eye … [Read more...] about The Value of Silhouettes in Your Image Ads
Growing Your PPC Account Budget the Smart Way
There’s money to be had on the Internet and we want all of it. In this month’s series, PPC Hero will be talking about ways to grow your account to increase its reach while maximizing profits. We can’t have it all, but we can try and try to get ever more of it. So far in this series we’ve discussed utilizing betas and keyword research to expand and grow your paid search … [Read more...] about Growing Your PPC Account Budget the Smart Way
Freaks — They DO Grab Attention…
I came across two Facebook ads recently with images that snapped me out of my newsfeed trance and compelled me to take a closer look and read their headlines. Naturally, I took screen shots: I mean, how can you not stare at that first ad for at least a few seconds? It’s not every day that you see a picture of a 9-year old who looks as if he could bend iron … [Read more...] about Freaks — They DO Grab Attention…
Design to Size: Making Your Ads Work
Images that work great at larger sizes can fail miserably when you shrink them down to 120 by 80 pixels. And oddly enough, it’s almost the same dynamic that billboard designers have to take into account: some images look great on your computer screen but look awful when they’re slapped up on a billboard and viewed from 200 feet away while zipping down the road. In fact, one … [Read more...] about Design to Size: Making Your Ads Work
Why So Many Ads for Beta Brands?
OK, because I notice the ads on my Facebook page a bit more than regular folk, I sometimes find myself wondering “why is this ad targeted to me?” If the ad seems too on the mark, I wonder how much about me the advertiser/facebook really knows. And if the ad is way off the mark, I wonder if maybe they know something I don’t! But occasionally I notice that it’s not just me … [Read more...] about Why So Many Ads for Beta Brands?
