This week Google announced improvements to Hotel Ads. Those changes include: Broader availability for the Google Hotel Ads Commission program An expansion of the "Book on Google" feature to more partners The inclusion of more amenity information within Google Search Along with these changes, Google will be retiring the dedicated site for Hotel Finder within the week, … [Read more...] about Improvements To Google Hotel Ads Allow More Hotels To Participate
Search Results for: Google Ads
[New Webinar with AdStage!] The Most Valuable Google AdWords Features for the PPC Account Manager
Google AdWords offers a huge amount of features to strengthen your campaign efforts and give you as much data as possible to make the best decisions for your account. However, there’s a lot of data and a lot of different features to try – how do you know which ones are the most valuable? From Search Partners and keyword reports to Auction Insights and Dynamic Search Ads, this … [Read more...] about [New Webinar with AdStage!] The Most Valuable Google AdWords Features for the PPC Account Manager
Google Introduces Search Ads On Google Play
Google recently announced it is investing in new ways to help people discover apps with Search Ads on Google Play. Search is one of the biggest drivers of app installs in the Play Store. Google will be innovating on new technologies to simplify campaign management and improve measurement for developers. Search Ads On Google Play Search Ads on Google Play will start to … [Read more...] about Google Introduces Search Ads On Google Play
Make Facebook Ads Even Better With Google
Facebook Ads is one of the best channels for driving quality traffic to websites. It has great ad products and an amazing targeting platform. In the previous year, Facebook launched an ads delivery method named oCPM (Optimized CPM), which means that you as an advertiser pay for impressions but the Facebook Ads algorithm tries to maximize your business goals. According to … [Read more...] about Make Facebook Ads Even Better With Google
Morning Clicks: HTML 5 Ads on Google Display and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Hey look, you can now spice up your ads on the Google Display Network by integrating HTML5. [Inside Adwords]. Obviously, Google's self interests … [Read more...] about Morning Clicks: HTML 5 Ads on Google Display and More
Google’s Director of Performance Ads Marketing To Be Interviewed On PPCChat
I’m proud to announce that Google AdWords will be joining PPCChat (#PPCChat) this Tuesday, 8/5, at 12 PM EST, for an interview. We will interview Matt Lawson (@onemanisthelaw), Google’s Director of Performance Ads Marketing. Topics discussed will include: The evolution of Google Shopping and image-based advertising What makes AdWords the industry standard New features … [Read more...] about Google’s Director of Performance Ads Marketing To Be Interviewed On PPCChat
Google to Receive More Insight from Muted Ads
Targeting a relevant audience is essential for PPC ads. Whether in the Search or Display Network, considerable time and attention is taken to ensure you are reaching an appropriate audience. A while back, Google introduced a new method to help determine uninterested viewers. In July 2012, Google ushered in a new tool to mute certain ads on the Display Network, using a small [x] … [Read more...] about Google to Receive More Insight from Muted Ads
Create Enticing Display Ads With Google’s Ready Creatives
Every week brings something new from Google or Bing regarding their advertising platforms. There have been quite a lot of changes over the months especially in the search engine side. This week was stolen by display when Google unveiled Ready Creatives at the IAB (Interactive Advertising Bureau) MIXX Conference. What is it? Google’s Ready Creatives add further enhancements to … [Read more...] about Create Enticing Display Ads With Google’s Ready Creatives
Get More From Google Adwords Dynamic Search Ads
Today’s post comes from PPC Hero Ally Hayley Coutinho. Hayley is a Paid Search Consultant at Receptional, one of the UK’s longest running digital marketing agencies. On a day to day basis, Hayley is the manager of various client accounts, both small and large scale, across several industries. -- Google's Dynamic Search Ads (DSA) program was first launched in beta in late … [Read more...] about Get More From Google Adwords Dynamic Search Ads
The Total Guide to Product Listing Ads: Part 6, Using Google Analytics To Measure Performance
You’ve asked for it, and here it is: The Total Guide To Product Listing Ads. We have a feeling this product will continue to expand and get cool, new features since it’s doing so well for our eCommerce accounts. But, there is so little information out there about how to set these up and make them work for you right now. We took it upon ourselves to put everything we know about … [Read more...] about The Total Guide to Product Listing Ads: Part 6, Using Google Analytics To Measure Performance
The Total Guide to Google Shopping Ads: Part 2, How to Set Up Your Shopping Campaign
You've asked for it, and here it is: The Total Guide To Shopping Ads. We took it upon ourselves to put everything we know about Shopping campaigns into one, six part guide. We'll be posting twice a week until all six parts are posted, so keep your eyes peeled! Part 1: Setting Up Your Data Feed Part 2: How to Set Up Your Shopping Campaign Part 3: How To Optimize Your PLA … [Read more...] about The Total Guide to Google Shopping Ads: Part 2, How to Set Up Your Shopping Campaign
Google Is Adding Buttons To Your Display Network Text Ads.
Google announced a change coming to text ads on the Google Display Network, rolling out this week. There will now be a clickable arrow button, as well as slight optimizations to font size, spacing and text layout. Seen here: Apparently the color of the buttons will be in the same pallette color you've chosen for your ad units. The article says,"For instance, if the … [Read more...] about Google Is Adding Buttons To Your Display Network Text Ads.
