With Associate Director of Services, Cassie Oumedian, and Sr. Account Manager and social expert, JD Prater, explore market expansion opportunities within existing accounts and on social platforms like Facebook and Instagram, as well as programmatic advertising. The landscape is changing; you can’t afford to wait! Time To Diversify: Market Expansion Opportunities What … [Read more...] about Don’t Miss PPC Hero Live Summit – Time to Diversify: Market Expansion
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Expand Your Reach With These 3 PPC Ad Platforms
A theme that I’ve been harping on over the past few months is that people are spending more time online than ever before and visiting an ever growing number of online destinations before making the decision to convert. This shift in user behavior means we must expand our reach beyond Google and Bing. If people are spending their time on other platforms and online sources, then … [Read more...] about Expand Your Reach With These 3 PPC Ad Platforms
New To Facebook Advertising? Let Your Fans Discover Your Audience
Getting a better understanding of your audience and who they are is paramount to effective Facebook advertising. Yet, depending on your budget and tools, that understanding can be hard to come by. There are effective ways to understand your audience that don’t involve breaking the bank with expensive tools or lots of time. In fact, you can use tools provided by Facebook to … [Read more...] about New To Facebook Advertising? Let Your Fans Discover Your Audience
Mastering PPC & Its Impact On Your Overall Marketing Strategy [PPC Hero Live Summit Session!]
With the PPC world growing and evolving by the minute, it’s important to keep your finger on the pulse of the latest developments and advanced strategies that are emerging. Gone are the days where accounts simply run on Google and Bing and nowhere else. In today’s PPC world, there is so much more to take advantage of and so many other platforms where a user can learn about your … [Read more...] about Mastering PPC & Its Impact On Your Overall Marketing Strategy [PPC Hero Live Summit Session!]
A Sensationalist’s Survival Guide To PPC Marketing
01Editor's Note - Today, we present the second submission in our Hero Conf Guest Blog Post Giveaway. The winner receives a free conference pass to Hero Conf Philadelphia. Today's post is from Gil Hong, PPC Account Manager at SEER Interactive. Let’s just face it, the PPC industry can be a scary place.You have competitors lurking around every ad position, clients/bosses that … [Read more...] about A Sensationalist’s Survival Guide To PPC Marketing
When Efficiency Becomes The Enemy
Here’s the situation: a poorly managed account lands in your lap. You crack your knuckles and go to work, grabbing all of that sweet low-hanging fruit along the way. You sit back, prop your feet on your desk and watch the conversions roll in. You improve account performance. You cut CPA in half. You double your leads. All of this is fantastic, so what is the catch? Budget. … [Read more...] about When Efficiency Becomes The Enemy
3 Easy Ways To Be Proactive On New PPC Accounts
Editor's Note - Today, we present the first of two submissions to our Hero Conf Guest Blog Post Giveaway. The winner receives a free conference pass to Hero Conf Philadelphia. Our first post is from Joe Martinez, Senior Manager, Paid Media & Community at Granular. In this ever-changing world of digital marketing, it can be difficult to stay ahead of the game. There are, … [Read more...] about 3 Easy Ways To Be Proactive On New PPC Accounts
AdWords Self-Optimizing Accounts Are Live (And Already Among Us)
AdWords is clearly moving towards higher automation, even if a fully automatic long-lasting optimization is still to come. It is possible to create accounts which automatically react to competitors’ activities and maintain performance for long times without manual activities. Since I created my first campaign (more than 12 years ago) I have always been striving toward better … [Read more...] about AdWords Self-Optimizing Accounts Are Live (And Already Among Us)
The Launch Of The Bing Network And What It Means
Last Tuesday, Microsoft announced the launch of the Bing Network, marking the long coming end of the Yahoo Bing Network. Despite the fact that Bing Ads continues to serve ads on a considerable percentage of Yahoo search results, Stephen Sirich, GM of Bing Ads, mentioned Yahoo just once in his post announcing the Bing Network and it substantively pertained to account … [Read more...] about The Launch Of The Bing Network And What It Means
What The AdWords Sidebar Announcement Means For You
The paid search industry was abuzz on Friday, as news that Google would be removing sidebar ads and adding a fourth paid ad above the organic listings was announced. In addition, up to three ads will continue showing below the organic listings while Shopping ads will remain unaffected (for now). Naturally, paid search specialists were taken by surprise at this announcement … [Read more...] about What The AdWords Sidebar Announcement Means For You
5 Things Ruining Your Shopping Feed
Shopping campaigns have not just made a splash in paid search advertising, they’ve changed the tides entirely. Three years ago we were focusing on how we would bid on a keyword so that our ad with product extensions would appear. Just reflect on those first beautiful Product Listing Ads, when competition was so much lower and things were simple: But those days … [Read more...] about 5 Things Ruining Your Shopping Feed
Live Summit Confirmation
Alright! You are now registered for the PPC Hero Summit! You'll get a confirmation via email with an invite about a week before the Summit, so don't worry if you don't see it right away. Contact us here with any questions leading up to the event. Share this event with a friend or add it to your calendar: Tweet Copy Link Explore more from the ppc agency of … [Read more...] about Live Summit Confirmation
