Welcome to day one of our week-long series on keyword research! Let me sum up the theme of our series: Keyword research is the foundation upon which you build your search marketing campaigns. Yes, I know, that's the most obvious statement ever. Regardless, I'm going to keep banging away at this great analogy! What do you need to build anything from a dog house to a great … [Read more...] about Why You Are Selling Your Keyword Research Short Because You Have a Poor Research Strategy
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Learn How to Track Your MSN adCenter PPC Keyword Data in Analytics
Last week I explained how to use custom URL tags to track keyword level data from your Yahoo! Search Marketing campaigns. In that post I promised to share the instructions for tracking that same data for MSN's adCenter. Before I dig into the nitty-gritty, I must give a huge hat-tip to Alex Cohen for his original post on this subject. So without further ado, let me explain … [Read more...] about Learn How to Track Your MSN adCenter PPC Keyword Data in Analytics
Want Your Business to Be Around in 450 Million Years? Manage Your PPC Campaign Like a Shark
I was reading an article about sharks and it got me thinking about PPC management. Sure, most people's brains may not make that leap, but that's the way I roll. Sharks have been around for approximately 450 million years. Their survival is not by accident; it is a result of evolutionary instinct combined with aggressive predatory skills. And the one biological aspect of a … [Read more...] about Want Your Business to Be Around in 450 Million Years? Manage Your PPC Campaign Like a Shark
“Demystify Pay-per-Click!” Check Out My Podcast on TheMarketingSpot.com.
Recently I was interviewed by Jay Ehret from TheMarketingspot.com; His blog is themarketingspot.blogspot.com and they mainly focus on internet marketing for small businesses. This is the first time I've been interviewed in regards to pay-per-click advertising and it was a lot of fun talking to Jay and helping educate people on how effective pay-per-click advertising can be for … [Read more...] about “Demystify Pay-per-Click!” Check Out My Podcast on TheMarketingSpot.com.
PPC News Roundup for March 28, 2008
Paid Search Lessons from David Szetela is a great post on some basic PPC strategies that can help anyone. David talks about separating the content network from sponsored search to using long tail keywords. Searching for more click-throughs on your ppc ads? Talk to Shimon Sandler about developing a Unique Selling Proposition in PPC Ads. The 'USP' as he calls it helps your … [Read more...] about PPC News Roundup for March 28, 2008
Is Your Geo-Targeting Set Properly in MSN adCenter? Find Out!
Sometimes there are small nuances of account set-up and management that need to be discussed. Today, I will focus on a small campaign setting in a small search engine (comparatively speaking to Google), but this tid bit of information can severely affect a campaign's performance. Setting your geo-targeting within MSN adCenter isn't difficult, but it can be tricky and here's … [Read more...] about Is Your Geo-Targeting Set Properly in MSN adCenter? Find Out!
Who Else Wants to Increase Conversions From Their Landing Pages?
Here at PPC Hero, landing pages are one of those topics we rarely get tired of writing on. I attribute this to the fact that landing page strategy is always changing in the PPC industry - not to mention that practically every week I read another great landing page idea that blows my mind. I'd like to take some of what I've learned and pass it along to you. When I set out to … [Read more...] about Who Else Wants to Increase Conversions From Their Landing Pages?
Get More Business on Business.com: How to optimize your business.com campaign
Google AdWords and Yahoo Search Marketing comprise approximately 82% of search traffic. Therefore, we focus approximately 82% of our articles toward these two search engines, logically. Today, I am going to take a diversion and discuss optimizing your advertisements for Business.com. Before you can enhance your listings, you have to know your core audience. As the name … [Read more...] about Get More Business on Business.com: How to optimize your business.com campaign
PPC News Roundup for March 19, 2008
When it comes to successful paid search marketing, we can't emphasize account structure enough. A well-planned, calculated account structure will allow you to manage your campaigns faster & easier as there will be less clutter, and when your account is structured properly this will aid your quality score as well. Joy Brazelle at Serengeti Communication has written a good, … [Read more...] about PPC News Roundup for March 19, 2008
PPC News Roundup for March 12, 2008
Jeremey Mays from PPC Discussions posts a very helpful and insightful Adwords Quality Score FAQ. Questions range from 'how can I improve my quality score?' to 'is having flash on my site bad for my quality score?' Matt Lester at Search Engine Land has stripped down a successful search marketing campaign down to the basics. Sure, this post is general and each of these 10 topics … [Read more...] about PPC News Roundup for March 12, 2008
2 Major Reasons Why You Should Run a Search Query Report Today!
The search query report was introduced in Google Adwords last summer. The report shows performance data for the actual search queries that triggered your ads. You can easily run the report in your Google Adwords account by simply going to the reports tab, and selecting Search Query Performance Report. If you've run a search query report in Google Adwords you very well may be … [Read more...] about 2 Major Reasons Why You Should Run a Search Query Report Today!
Save Time in AdWords – Copy Your Campaign Settings
For a while now, Google's AdWords Editor has made PPC campaign management a snap. Whether it's the click and drag capabilities or the ability to copy entire campaigns with simple copy and paste functions, the Editor has been a breath of fresh air in my daily PPC workload. However, I don't always work in the editor. **Gasp!** Occasionally, I still work in the AdWords … [Read more...] about Save Time in AdWords – Copy Your Campaign Settings
