Google's content network is a completely different beast from the search network. To get great results from the content network you need to approach it with an entirely different perspective from search. A fresh, new perspective can found by doing a content network optimization to your account. Best of all: you don’t have to do it alone; your AdWords account … [Read more...] about How To Optimize Your AdWords Content Optimization
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PPC News Roundup for November 14, 2007
If you perform SEM for an internet retail business, chances are you've had to run your fair share of test orders. Rimm-Kaufman posted a list of fake, but valid credit card numbers for easier testing (Visa, MC, AMEX, take your pick)! Dave Davis over at Red Fly Marketing gives a step-by-step synopsis of the new AdWords Content Exclusion BETA test. He makes several good points … [Read more...] about PPC News Roundup for November 14, 2007
Debunking the Operation Camouflage Strategy: Is Deceit Really a PPC Best Practice?
Since when did deceit become a useful pay-per-click tool? A few months ago I discovered Engine Ready's article titled Operation Camouflage, The Art of War, and PPC. The folks at Engine Ready spelled out how to hide your ads from competitors in an effort to reduce "competitive click fraud" in Google AdWords. On the surface Operation Camouflage doesn't seem like a half bad … [Read more...] about Debunking the Operation Camouflage Strategy: Is Deceit Really a PPC Best Practice?
5 Additional Common PPC Mistakes…
Over at Search Engine Guide, Jennifer Laycock has pointed out 5 common paid search mistakes that can make your campaigns sink. She talks about common mistakes like engaging in bidding wars to be in the #1 position for ‘power’ reasons. She also points out having too many keywords with only one ad, focusing on budget and not ROI, sending all traffic to your homepage and … [Read more...] about 5 Additional Common PPC Mistakes…
Just In Case You Missed It…
Below I have gathered PPC Hero's four most visited and hopefully most valuable blog posts from October. Whether you're a brand new subscriber or a current subscriber you may have missed these insightful and helpful tips involving the world of Pay-Per-Click. Enjoy! Google’s Quality Score has done many things for the world of PPC, but in this post we explain how it has … [Read more...] about Just In Case You Missed It…
Another Tool To Turn Your AdWords Campaign Into a Well-Oiled Machine
We write a lot about Google AdWords' Quality Score. There I said it. But as long as Google has the largest share of search traffic, AdWords will continue to be the main driver of the PPC industry and we'll continue to help turn your campaigns into well-oiled machines. As you know, at the heart of Adwords is the Quality Score. Google has left search engine marketers to their … [Read more...] about Another Tool To Turn Your AdWords Campaign Into a Well-Oiled Machine
PPC News Roundup for October 24, 2007
Gordon Choi lays out some solid guidelines for testing 2nd and 3rd tier PPC search engines in this post. His advice ranges from setting expectations and priorities, researching before choosing an engine and knowing when to call it quits. This article is an example of a PPC strategy document, or a proposal. Shimon Sandler lays out his basic criteria for building an effective … [Read more...] about PPC News Roundup for October 24, 2007
See How Easily You Can Improve Your PPC Performance
When managing pay-per-click accounts, there is one activity that will improve your performance more easily than any other - effectively managing ad texts. Some would argue that bid management, optimizing for Quality Score or a myriad of other activities would take the cake. However, it is imperative that you have a strong first impression with searchers. Consider the … [Read more...] about See How Easily You Can Improve Your PPC Performance
2 Ways Account History Can Affect Your Quality Score
Today's topic is the fourth in a series of 5 blog posts focused on Quality Score. There has been some question as to how account history can affect your overall quality score. In a recent discussion with Google reps it was said that your account history doesn’t directly affect your quality score; however, they also insisted that your account history is incredibly important to … [Read more...] about 2 Ways Account History Can Affect Your Quality Score
3 Components of the Quality Score Everyone Should Know
This is the second post in a series of 5 focusing on Quality Score. We all know there are numerous components to Google Adwords’ quality score. In this post I’ll outline what Google says are the top three components. It is essential that all advertisers understand that quality score is based on all components working harmoniously together. Look at it as if you … [Read more...] about 3 Components of the Quality Score Everyone Should Know
Has AdBrite Worked Well For You? If So, Share Your Secret!
Recently, I wrote about diversifying your search marketing campaign and exploring new territory. Initiating search marketing campaigns in a handful of alternative search engines can be beneficial for numerous reasons (see list of said reasons in previous post!). However, in order for this strategy to benefit your overall campaign, you need to get these alternative search … [Read more...] about Has AdBrite Worked Well For You? If So, Share Your Secret!
25 Possible Reasons Why Your PPC Campaigns are Failing
Below I’ve listed 25 possible reasons why your PPC campaigns may be failing, or at least hurting. While some are light hearted, some are to be taken seriously. I’ve included links to blog posts from PPC Hero as well as other industry specific blogs to further assist you in achieving success for your PPC campaigns. There are many more reasons why your PPC campaigns … [Read more...] about 25 Possible Reasons Why Your PPC Campaigns are Failing
