It is a difficult task to try and deny the progress Yahoo!'s Panama interface has made from the Overture days of the not-so-distant past. As a matter of fact, it simply may be impossible. In the months since its launch, I've grown to trust the new look, feel and usability of Yahoo!'s new advertising platform. Along the way I've been able to laugh, cry and learn right along … [Read more...] about YSM’s Quirky Little Feature, Optimize Ad Display
Search Results for: Google Ads
6 Ways to Increase Your PPC Traffic
Whether your goals are to drive sales, leads or sign-ups, increasing traffic to your site is one action you can take to get closer to your goals. Below I've described six ways I was able to increase traffic for my clients without spending additional money. And in turn, I was able to generate more leads and revenue for my clients. Stop Ad Text Testing, Temporarily - If it's … [Read more...] about 6 Ways to Increase Your PPC Traffic
Cross-Channel Tracking Explained
We all know that the majority of searches and subsequent PPC traffic derives from the big boys, Google and Yahoo!. For the most part we also know that it can make a great deal of sense to utilize MSN and Ask.com in our advertising efforts. From there, the list of alternative search engines continues to grow. Considering up and coming stars like Business.com, Adbrite, … [Read more...] about Cross-Channel Tracking Explained
How to Set Up Your Shopzilla.com Account
Last Friday I posted 7 reasons why retailers should advertise on Shopzilla.com. Today I'd like to go into a little more in detail and show you how to set up your shopzilla.com account. As previously mentioned in my last blog, Shopzilla.com owns Bizrate.com. So you only have to set up your account once in Shopzilla.com in order to have your products posted on both shopping … [Read more...] about How to Set Up Your Shopzilla.com Account
To Optimize, or Not To Optimize
There has been some discussion over at Small Business SEM regarding an offer for an automated campaign optimization from Google. I give can give Matt some feedback on this as we have had a handful of clients optimized by our AdWords representatives. Our official stance on optimizations is this: similar tactics are employed for each optimization (so they are not very … [Read more...] about To Optimize, or Not To Optimize
7 Reasons Why Retailers Should Advertise with Shopzilla.com
There’s so much talk in the PPC world about Google, Yahoo!, MSN etc. But what about Shopzilla, Bizrate and Price Grabber? These are just three shopping comparison sites among the many out there. Advertising on one of these sites, preferably Shopzilla.com as you will see below, technically is pay-per-click, because you are paying per click. I’ve given seven reasons … [Read more...] about 7 Reasons Why Retailers Should Advertise with Shopzilla.com
PPC News Roundup for June 13, 2007
There is an awful lot of chatter about Ask. Regardless if their search alterations are generating better results, the certainly are causing a stir in the blogosphere. Ask is touting their new morph and in-line search functions. SE Round Table asks if the "The Algorithm" campaign is working. Search Insider dissects Ask’s new SERP and gives some very interesting … [Read more...] about PPC News Roundup for June 13, 2007
PPC News Roundup for June 7, 2007
This is an excellent study of the difference between keyword matching types in Google and Yahoo!. A forum thread discusses how Yahoo! sponsored search results are showing bolded display URL’s. Google’s sponsored search results are now bolding search query synonyms within ads (i.e. "purse" bolds "handbag" with an ad). This new keyword tool, Keyword … [Read more...] about PPC News Roundup for June 7, 2007
Impression Share, Takin’ it to the Streets
Google initially introduced their impression share reporting to AdWords advertisers back in April. To be perfectly honest, there was little buzz within the industry, and this advertiser (yes, me) didn't pay much attention. After speaking with our AdWords rep, the team here at PPC Hero discovered that the impression share report was receiving some additional data: lost … [Read more...] about Impression Share, Takin’ it to the Streets
The Most Important Element of Your AdWords Campaign
Jeremy Mayes over at PPC Discussions asks, "In your mind, what is the most important element of an AdWords campaign?" This is a very interesting question, and I like the car analogy he uses (see his original post); however, I disagree: my radio is not critical to my car’s functionality but it is essential to my sanity (I am a music geek, and I hate driving, so I NEED … [Read more...] about The Most Important Element of Your AdWords Campaign
Placement Performance Reporting
What is it? Google's new Placement Performance Report allows advertisers to view the sites where their ads are being displayed on the content network. In the not-so-distant past, advertisers were relegated to "all or nothing" content strategies. This new transparency allows for greater flexibility in account management and will help to quiet growing opposition to the use of … [Read more...] about Placement Performance Reporting
Display & Destination URLs: Make sure they are fraternal twins
We've recently been asked a question regarding ad URLs: "Hi, I've been using Google Adwords and MSN Adcenter for a while and have decided to have a look at yahoos PPC offering, now all seems ok, except it doesn't seem to support a display URL/destination URL differentiation. Is this possible in Yahoo PPC? And how do I go about it. Basically I want my display url to be my main … [Read more...] about Display & Destination URLs: Make sure they are fraternal twins
