There’s so much talk in the PPC world about Google, Yahoo!, MSN etc. But what about Shopzilla, Bizrate and Price Grabber? These are just three shopping comparison sites among the many out there. Advertising on one of these sites, preferably Shopzilla.com as you will see below, technically is pay-per-click, because you are paying per click. I’ve given seven reasons … [Read more...] about 7 Reasons Why Retailers Should Advertise with Shopzilla.com
Search Results for: Google Ads
PPC News Roundup for June 13, 2007
There is an awful lot of chatter about Ask. Regardless if their search alterations are generating better results, the certainly are causing a stir in the blogosphere. Ask is touting their new morph and in-line search functions. SE Round Table asks if the "The Algorithm" campaign is working. Search Insider dissects Ask’s new SERP and gives some very interesting … [Read more...] about PPC News Roundup for June 13, 2007
PPC News Roundup for June 7, 2007
This is an excellent study of the difference between keyword matching types in Google and Yahoo!. A forum thread discusses how Yahoo! sponsored search results are showing bolded display URL’s. Google’s sponsored search results are now bolding search query synonyms within ads (i.e. "purse" bolds "handbag" with an ad). This new keyword tool, Keyword … [Read more...] about PPC News Roundup for June 7, 2007
Impression Share, Takin’ it to the Streets
Google initially introduced their impression share reporting to AdWords advertisers back in April. To be perfectly honest, there was little buzz within the industry, and this advertiser (yes, me) didn't pay much attention. After speaking with our AdWords rep, the team here at PPC Hero discovered that the impression share report was receiving some additional data: lost … [Read more...] about Impression Share, Takin’ it to the Streets
The Most Important Element of Your AdWords Campaign
Jeremy Mayes over at PPC Discussions asks, "In your mind, what is the most important element of an AdWords campaign?" This is a very interesting question, and I like the car analogy he uses (see his original post); however, I disagree: my radio is not critical to my car’s functionality but it is essential to my sanity (I am a music geek, and I hate driving, so I NEED … [Read more...] about The Most Important Element of Your AdWords Campaign
Placement Performance Reporting
What is it? Google's new Placement Performance Report allows advertisers to view the sites where their ads are being displayed on the content network. In the not-so-distant past, advertisers were relegated to "all or nothing" content strategies. This new transparency allows for greater flexibility in account management and will help to quiet growing opposition to the use of … [Read more...] about Placement Performance Reporting
Display & Destination URLs: Make sure they are fraternal twins
We've recently been asked a question regarding ad URLs: "Hi, I've been using Google Adwords and MSN Adcenter for a while and have decided to have a look at yahoos PPC offering, now all seems ok, except it doesn't seem to support a display URL/destination URL differentiation. Is this possible in Yahoo PPC? And how do I go about it. Basically I want my display url to be my main … [Read more...] about Display & Destination URLs: Make sure they are fraternal twins
What to Learn from Your Competition
"You don't have to go to the dark side and cut your competitor's phone lines or go into a bathroom and write, "For a good time, call [insert competitor's CEO's name here]." But if you believe you're Luke Skywalker and that your rival makes Darth Vader seem like a stand-up guy, then grab your light saber and get ready to destroy the Death Star." (Geoff Williams, Get in the Ring, … [Read more...] about What to Learn from Your Competition
PPC News Roundup for May 8, 2007
A Look into adCenter’s Quality Score Rankings The Psychology of Search: Understanding the psychology behind the search process makes us better advertisers and SEOs. A close look at AdWords’ four bidding option at Search Engine Land. This is a very helpful, thorough look at AdWords that describes which bidding option is best depending on your end goal (sign ups, … [Read more...] about PPC News Roundup for May 8, 2007
PPC News Roundup for May 1, 2007
The ability to track both clicks and calls is an important process when search clicks don’t immediately convert into sales leads. According to a forum thread, AdWords advertisers are seeing a new Negative Keywords tab within the keyword tool. The AdWords team announced that the ability to block specific IP addresses will be released in the next month. This list … [Read more...] about PPC News Roundup for May 1, 2007
Setting Up an International Yahoo! PPC Campaign
The advent of Yahoo!'s new Panama interface has been a great improvement over its predecessor. However, one piece Yahoo! chose not to include was access to their international network via a single account (much like Google does). As such, we advertisers must then seek out these foreign Yahoo! search engines and progress from there. A few days ago, after considerable research … [Read more...] about Setting Up an International Yahoo! PPC Campaign
PPC News Roundup for April 20, 2007
While we have yet to test out Google’s Website Optimizer in-house, it is great to see other advertisers’ test results. This basic test showed that by increasing relevant text on the landing page, the conversion rate increased by over 20%! Despite each company claiming not to be in competition with each other, PayPal raises the stakes against Google Checkout once … [Read more...] about PPC News Roundup for April 20, 2007
