Are you tired of endlessly tracing leads from Salesforce back to AdWords? Maybe you’re not even able to trace Salesforce leads back to AdWords, but you feel that SURELY some of your leads are coming from AdWords? Many PPCers have faced budgeting decisions for AdWords campaigns that are incredibly difficult due to the lack of lead data resulting from their campaigns. But … [Read more...] about Google Announces Conversion Import For Salesforce
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Top 3 Bing Ads Improvements That Have Happened This Month
In case you haven't been following, Bing Ads has released new features throughout the month of May. Today's post will cover the top 3 improvements. 1) Bing UET Tag Helper A troubleshooting Chrome extension can now quickly check if Universal Event Tracking (UET) tags are set up correctly without having to wait for validation in the UI. To help advertisers confirm their UET … [Read more...] about Top 3 Bing Ads Improvements That Have Happened This Month
6 Takeaways From Google’s Performance Summit
On Tuesday, 5/24, Google hosted a Performance Summit event where new features and updates to existing products were shared. One of the key themes of the event was mobile and how we interact with the world through our smartphones and tablets. Many of the updates announced for AdWords and Google Analytics were a direct result of our reliance on our devices and the fact that … [Read more...] about 6 Takeaways From Google’s Performance Summit
Google To Introduce Attribution Model Options For Conversions
Given that the average person spends roughly 5 hours a day online and visits over 10 different sites before converting, attribution modeling represents a vital aspect of account success. While identifying the right attribution model for your account can be a somewhat complex task, implementation within separate AdWords conversions will soon become much more … [Read more...] about Google To Introduce Attribution Model Options For Conversions
Shopping Ads Confession: I Think Custom Labels Are Overrated
I have a confession to make. I rarely use custom labels in Shopping ads. I realize that, in PPC-land, this is akin to admitting I don’t have my attribution models fully worked out per client, or even that I don’t think Enhanced Campaigns were 100% evil (2 more confessions, btw... might as well get them all out there at one time). That being said, you may now stop … [Read more...] about Shopping Ads Confession: I Think Custom Labels Are Overrated
[New Webinar with Convirza!] Google + Mobile: 3 Steps for PPC Success
62% of smartphone users are more likely to take action right away toward solving an unexpected problem or new task because they have a smartphone. That stat is probably no surprise to you or that mobile searches are on the rise, but digital marketers still struggle to develop and implement an effective mobile strategy. In this new webinar with Rachael Law, Hanapin Marketing's … [Read more...] about [New Webinar with Convirza!] Google + Mobile: 3 Steps for PPC Success
New Google Shopping Feature: Feed Rules
Have you ever tried to upload inventory to Google Shopping, but the process took twice as long as you thought because the categories within the company’s inventory management system did NOT align with Google Shopping’s categories? Most PPC-ers have dealt with this hassle, and it is often stressful. But stress no more! Google has finally released a fix! The new tool, called … [Read more...] about New Google Shopping Feature: Feed Rules
Google Analytics: Meet The Pivot Table
Google Analytics can be intimidating and often times used for the most monotonous tasks. Don’t get me wrong, even the simplest data can be insightful and allow for great optimizations within any account. However, are you leveraging Google Analytics to its fullest potential? Are you diving deep enough into the data to find hidden treasures? Below are a few steps that will … [Read more...] about Google Analytics: Meet The Pivot Table
4 Ways Google Tag Manager Will Help Your PPC
I’m always looking for new ways to save time and better optimize my accounts. There are scripts and third party software tools that work, but how many PPC marketers are using Google Tag Manager? If you haven’t tried it yet, I’m hoping this blog will convince you. Here are four reasons why you need to try it. 1) Less Time Talking To Developers This is not, by any means, a … [Read more...] about 4 Ways Google Tag Manager Will Help Your PPC
Google To Initiate AdWords Design Overhaul
If AdWords aged at the same pace as a human it would currently be utilizing a learner's permit and preparing for an upcoming driver's exam. Furthermore, this "teenager" would have been sporting the same semi-outdated style since the second grade. Fortunately at just over 15 years old, the primary paid search platform is slated to undergo its first complete design overhaul since … [Read more...] about Google To Initiate AdWords Design Overhaul
These AdWords Scripts Will Help Manage Shopping Ads
Last week I had the pleasure of returning to Portland, Oregon, site of the last US-based Hero Conf. Some of the locals had heard my talk on Shopping Ads and invited me back to cover the same topic at SEMpdx. They told me this would not be an audience of PPC newbies and since I’d already covered the basics of Shopping Ads, I decided to combine this topic with my perennial … [Read more...] about These AdWords Scripts Will Help Manage Shopping Ads
Our Learn with Google Classroom Agenda is Set!
PPC Heroes, don't miss the inaugural Learn with Google Classroom at Hero Conf Philadelphia! Join Google experts as they share the latest tactics, tips and tricks to help you get the most out of your paid search campaigns. Check out the expert sessions coming your way from the Pennsylvania Convention Center, April 25-27: Calls: Converting Customers Through Conversation As … [Read more...] about Our Learn with Google Classroom Agenda is Set!
