Product Listing Ads have absolutely revolutionized how shoppers research and ultimately purchase products online. What started as an exclusive set of ads in the search engine results page has become a must have for any e-commerce advertiser. Google and Bing have both launched Shopping campaigns, which offer specialized segmentation and biding strategies for your PLAs. If you … [Read more...] about Shopping Campaigns: How Does Bing Really Stack Up To Google?
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Structure Your Way To Google Shopping Success
If you are running AdWords Shopping campaigns do any of these questions apply to you? Do you look at your current campaigns and feel dread as you can’t remember which product or brand is where? Are you spending too much time doing routine tasks because your Shopping campaign layout is confusing? Are you unsure of how to best structure your Shopping campaigns based upon … [Read more...] about Structure Your Way To Google Shopping Success
Google Introduces AdWords Dynamic Structured Snippets
Google recently launched dynamic structured snippets for AdWords. The automated extensions display industry-specific, structured information about products and services on those advertisers’ sites. Currently they can show for retail, hotel and flight searches. Additional verticals are scheduled to follow later in 2015. Here’s an example of what a sample snippet look … [Read more...] about Google Introduces AdWords Dynamic Structured Snippets
New to Google Shopping? Read These 9 Tips To Own It
Google Shopping is growing in importance, but it can still be a relatively new tool to use for the Lead-Gen PPCer with that first e-commerce client. I've seen (and written) posts that go over Google Shopping campaign strategy on one end of the spectrum, or go over in-depth aspects of Shopping on the other end. My goal with this post is to be slightly more practical, as well as … [Read more...] about New to Google Shopping? Read These 9 Tips To Own It
How I Increased Leads For My Client In A Niche Industry
All too frequently in business-to-business accounts garnering leads is challenging. The marketplace is small and competitive and the business transactions are large and handled based on relationships, however, there is still a strong case for pay-per-click in these industries. Pay-per-click fits in to the marketing mix for several reasons. 1. Some companies do not have an … [Read more...] about How I Increased Leads For My Client In A Niche Industry
Device Targeting Changes Coming To Bing Ads
Bing Ads rolled out tablet-related device targeting changes in October of last year. Beginning March 23rd, the engine will further consolidate by adding smartphones into a single, combined device targeting option that uses bid modifiers to help manage traffic from various sources. Once the migration is complete, with a single campaign setup, you will automatically reach … [Read more...] about Device Targeting Changes Coming To Bing Ads
Maximize Your Performance In Google Shopping
Google Shopping is a powerful way to drive sales to an e-commerce store. Typically this channel has a lower level of competition simply because of the volume of work that's involved in creating and maintaining the product data. This means that, for the meantime, advertising in Google Shopping is pure gold! Today we're going to take a look at a variety of techniques and best … [Read more...] about Maximize Your Performance In Google Shopping
How To Create Image Ads With No Artistic Ability In 5 Minutes
For a newer article on this topic visit: 3 Reasons to Run Responsive Display Ads + New Features You’re not Bob Ross, and there are no happy clouds. As a PPC manager you are required to perform many tasks, and few of them require artistic ability. Yet, now you need image ads for the client who suddenly decides they want to use the Google Display Network. So you open … [Read more...] about How To Create Image Ads With No Artistic Ability In 5 Minutes
4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved
Editor’s Note: This article is a part of our Hero Conf Guest Post Giveaway. Based on a combination of pageviews, shares and editorial review from the PPC Hero writing staff, a winner will be chosen from the 4 finalists we post throughout the week. This post originally came to us from JD Prater (@jdprater). JD is now a Senior Account Manager at Hanapin Marketing and regular … [Read more...] about 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved
Harness The New Google Call-Only Campaign
The team at Google announced last week that they are rolling out a new campaign type entitled call-only campaigns. The ad type is aimed at mobile devices and work extremely well for advertisers who value a phone call more than a click. These ads can be set up directly from the ads tab in the Google interface. Once you have chosen to create a call-only ad you will … [Read more...] about Harness The New Google Call-Only Campaign
[Whitepaper] 15 Audiences You Didn’t Know You Could Remarket To In Google AdWords
Remarketing is an extremely valuable paid search tactic. When the business objective is to promote more sales or leads, remarketing can be a great way to target searchers who have already interacted with a brand in a specific way. This white paper will cover 15 audiences that you didn’t know you could use in remarketing. The focus will be on Google Analytics because that is … [Read more...] about [Whitepaper] 15 Audiences You Didn’t Know You Could Remarket To In Google AdWords
Your Ultimate Google Shopping Exam Checklist
Boys & Girls of All Ages: The Google Shopping Exam is here!! That's right, step up and give it your best shot: Google has released its Shopping Exam and today you'll be given all the major bullet points for your studying pleasure. For those of you who've already taken the existing exams, hope you're ready for a fun one today! And for you all who are still figuring out … [Read more...] about Your Ultimate Google Shopping Exam Checklist
