Google Analytics, best friend or worst nightmare? I remember when first starting out in PPC, I was completely overwhelmed with all the features and reports that Analytics provides. It can be a bit daunting to figure out, but I have learned that it can be an invaluable tool to be used in conjunction with your paid search efforts. I’ll outline some basic features in Analytics … [Read more...] about 6 Google Analytics Features You Need To Understand
Search Results for: Google Ads
Segmenting Top And Poor Product Performers – A Google Shopping Case Study
There are many different ways to structure Google Shopping campaigns. When beginning, I prefer to break out campaigns and/or ad groups by product types. Unless there is a reason otherwise, I’ll generally set bids at the product group level instead of the individual SKU, allowing the data to dictate which products convert better for the more generic queries. For example, a query … [Read more...] about Segmenting Top And Poor Product Performers – A Google Shopping Case Study
Important URL Updates Coming To Bing Ads
Bing Ads is working to ensure that campaign management is both seamless and efficient between itself and Google AdWords. Bing will be adopting Upgraded URLs that will be supported when migrating campaigns from AdWords. Bing Ads Timelines You Need To Know Supporting Import of Upgraded URLs from AdWords by early May 2015 Availability of Upgraded URLs in Bing Ads by the end … [Read more...] about Important URL Updates Coming To Bing Ads
How Yahoo Stream Ads Opened Up Doors For One Client
There’s been a lot of talk about Yahoo Stream Ads (also known as Yahoo Gemini) and its ability to provide results to advertisers. Many are concerned that the platform is mostly for branding and won’t provide a direct path to revenue. While it might not be a perfect fit for every client, there is an opportunity to provide growth to clients who are well prepared to handle “top of … [Read more...] about How Yahoo Stream Ads Opened Up Doors For One Client
Shopping Campaigns: How Does Bing Really Stack Up To Google?
Product Listing Ads have absolutely revolutionized how shoppers research and ultimately purchase products online. What started as an exclusive set of ads in the search engine results page has become a must have for any e-commerce advertiser. Google and Bing have both launched Shopping campaigns, which offer specialized segmentation and biding strategies for your PLAs. If you … [Read more...] about Shopping Campaigns: How Does Bing Really Stack Up To Google?
Structure Your Way To Google Shopping Success
If you are running AdWords Shopping campaigns do any of these questions apply to you? Do you look at your current campaigns and feel dread as you can’t remember which product or brand is where? Are you spending too much time doing routine tasks because your Shopping campaign layout is confusing? Are you unsure of how to best structure your Shopping campaigns based upon … [Read more...] about Structure Your Way To Google Shopping Success
Google Introduces AdWords Dynamic Structured Snippets
Google recently launched dynamic structured snippets for AdWords. The automated extensions display industry-specific, structured information about products and services on those advertisers’ sites. Currently they can show for retail, hotel and flight searches. Additional verticals are scheduled to follow later in 2015. Here’s an example of what a sample snippet look … [Read more...] about Google Introduces AdWords Dynamic Structured Snippets
New to Google Shopping? Read These 9 Tips To Own It
Google Shopping is growing in importance, but it can still be a relatively new tool to use for the Lead-Gen PPCer with that first e-commerce client. I've seen (and written) posts that go over Google Shopping campaign strategy on one end of the spectrum, or go over in-depth aspects of Shopping on the other end. My goal with this post is to be slightly more practical, as well as … [Read more...] about New to Google Shopping? Read These 9 Tips To Own It
How I Increased Leads For My Client In A Niche Industry
All too frequently in business-to-business accounts garnering leads is challenging. The marketplace is small and competitive and the business transactions are large and handled based on relationships, however, there is still a strong case for pay-per-click in these industries. Pay-per-click fits in to the marketing mix for several reasons. 1. Some companies do not have an … [Read more...] about How I Increased Leads For My Client In A Niche Industry
Device Targeting Changes Coming To Bing Ads
Bing Ads rolled out tablet-related device targeting changes in October of last year. Beginning March 23rd, the engine will further consolidate by adding smartphones into a single, combined device targeting option that uses bid modifiers to help manage traffic from various sources. Once the migration is complete, with a single campaign setup, you will automatically reach … [Read more...] about Device Targeting Changes Coming To Bing Ads
Maximize Your Performance In Google Shopping
Google Shopping is a powerful way to drive sales to an e-commerce store. Typically this channel has a lower level of competition simply because of the volume of work that's involved in creating and maintaining the product data. This means that, for the meantime, advertising in Google Shopping is pure gold! Today we're going to take a look at a variety of techniques and best … [Read more...] about Maximize Your Performance In Google Shopping
How To Create Image Ads With No Artistic Ability In 5 Minutes
For a newer article on this topic visit: 3 Reasons to Run Responsive Display Ads + New Features You’re not Bob Ross, and there are no happy clouds. As a PPC manager you are required to perform many tasks, and few of them require artistic ability. Yet, now you need image ads for the client who suddenly decides they want to use the Google Display Network. So you open … [Read more...] about How To Create Image Ads With No Artistic Ability In 5 Minutes
