Yesterday, Google formally announced the pending launch of Google Wallet, an Android app that will allow you to use your phone as a multi-faceted payment card. Google Wallet will store all of your existing plastic cards (debit and credit) on your phone. At its launch, however, you’ll only be able to use Citi Mastercards and Google’s Prepaid Card, and you’ll probably want to … [Read more...] about Google Announces Google Wallet
Search Results for: Google Ads
Domain URL Now Makes Some Ads Have the Longest Headlines Ever
To be clear, I selected this title not for brevity, but to highlight that now some of your ads may actually be that long, in the first line. No, not exactly that long, but after this blog you’ll come to understand. So, to start, Google recently has announced that for select top position ads, the domain URL of the display URL will appear next to the headline of your ad, … [Read more...] about Domain URL Now Makes Some Ads Have the Longest Headlines Ever
Google & Privacy – Adwords Wiggles into Your Private Life
The next time you read emails in your Gmail account, take a look at the advertisements on the side bar. Do they have anything to do with what you are talking about in your email? Chance are, they do. Gmail continues to be a free service because they allow advertisements to show while you read your email. For Paid Search Marketers, Gmail is yet another outlet for a client’s … [Read more...] about Google & Privacy – Adwords Wiggles into Your Private Life
Google AdWords Announces Updates to Location Targeting
Google announced today that they would be making a few changes to the location targeting feature in AdWords starting July 8, 2011. Location targeting for account campaigns grew into 17 new countries back in February and since those additions, Google has been seeking out ways to continue the expansion of this feature in ways that make it “more accurate, easier to use and more … [Read more...] about Google AdWords Announces Updates to Location Targeting
Google Analytics Intelligence: An Invaluable Tool
Custom Alerts in AdWords are helpful. At the campaign or ad group level, you can create a custom alert. For instance, you can be notified when your average CPC for all or certain ad groups within a campaign shoots too high over goal. You can tell Google to check it weekly or daily and you can be notified via email. But, in my opinion, creating custom alerts in Google Analytics … [Read more...] about Google Analytics Intelligence: An Invaluable Tool
News Update: Google Analytics Adds Multi-Channel Funnels
Currently only in limited beta release, Google Analytics has added a new feature, Multi-Channel Funnels, to aid advertisers in their marketing efforts. As reported by Google, the main function of Multi-Channel Funnels is to be able to see all the “players” who “assisted” in a tracked and completed conversion. Typically speaking, the last ad clicked gets all the credit for … [Read more...] about News Update: Google Analytics Adds Multi-Channel Funnels
Heroview – Generating Leads with Matt Umbro
As the founder of #ppcchat, PPC expert Matt Umbro (@Matt_Umbro) is already well-known on Twitter. That is one reason why we felt so lucky to have him as our guest for the second live #Heroview – real-time discussions with industry experts via Twitter. Our Heroview with Matt talked mainly about lead generation and lead metrics. Check out the transcript of the conversion … [Read more...] about Heroview – Generating Leads with Matt Umbro
News Update: Google Partners with Digitas For Enhanced Mobile Marketing Insights
Yesterday, Google announced their partnership with Digitas, in an effort to provide advanced mobile marketing usage research data to Google advertisers. This partnership will allow Google to combine their original marketing data with Digitas’ search and marketing research to better identify mobile trends and user behavior. The availability of this extra information will … [Read more...] about News Update: Google Partners with Digitas For Enhanced Mobile Marketing Insights
News Update: The Google Crystal Ball – Adwords Traffic Estimator
The Google team just announced a change in the algorithm behind traffic estimates for your keywords. For PPC managers, this update to Adwords is on par with a granted wish from Jambi on Pee Wee’s Playhouse. We all know how important it is to choose the right keywords for our accounts. With Google’s update, you will be privy to more accurate information on click estimates, … [Read more...] about News Update: The Google Crystal Ball – Adwords Traffic Estimator
News Update: Google for Agencies—Resources Streamlined!
In an attempt to make the lives of marketing agency representatives just a little bit easier, Google launched Google for Agencies. This new site’s intentions are to “inspire creative ideas and provide access to the programs, tools and resources to bring these ideas to life—all in a single location,” according the Google blog post . From this site, agency reps can see examples … [Read more...] about News Update: Google for Agencies—Resources Streamlined!
News Update: Google AdWords Call Metrics Charging For Calls
If you’re using call metrics in your Google AdWords campaigns, you should be aware that Google will begin charging you $1 when someone manually dials the number displayed with your ad. There is no charge, however, on clicks from users on mobile devices, so basically this means you’ll only incur the extra cost when someone sees your ad in a traditional Web browser and decides to … [Read more...] about News Update: Google AdWords Call Metrics Charging For Calls
Our Guide To Google Analytics IQ Testing: Event Tracking & Virtual Pageviews
This is the third in our series of collaborative PPC Hero/SEO Boy series which aims to coves the most important aspects of the IQ Test and prepare you to earn a high score. Steve started us off with Cookies in Google Analytics and Erin continued with Google Analytics Ecommerce Tracking. Why should we care about event tracking? Because. Event tracking can give you lots of … [Read more...] about Our Guide To Google Analytics IQ Testing: Event Tracking & Virtual Pageviews
