On April 18th, the AdWords blog announced the inclusion of a new feature in the conversion tracking tool-set. This new feature gives advertisers the ability to customize conversion reporting with conversion types, otherwise known as Actions. Instead of tracking conversions as a cumulative total, advertisers can now track various actions independent of each other. You can now … [Read more...] about Check This Out! Identify Unique Conversion Actions with Google AdWords
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Has Google’s Display URL Policy Affected You Yet?
Hat-tip to Stuart Brown for the "Google is a Giant Robot" Image Back in February we announced Google's intention to change their Display URL policy. Well, more accurately, their intention to strictly enforce policies they've had for some time! In the weeks that followed, Google made it's own announcement and other sites put in their 2 cents as well. The date that these … [Read more...] about Has Google’s Display URL Policy Affected You Yet?
Are Your Ads Displaying on the Content Network? Better Check Your Settings!
About a week ago news broke that Google was being sued over displaying ads on the content network when the advertisers left their content network bids blank. Apparently this was happening because these advertisers’ content network bids weren’t specifically set at $.0.00. This advertiser was under the impression that if you leave the content bid box blank you are opting out of … [Read more...] about Are Your Ads Displaying on the Content Network? Better Check Your Settings!
Google Analytics Benchmarking Beta Results
About two weeks ago I wrote on the new Google Adwords Benchmarking beta for select advertisers. For a quick recap, the new benchmarking beta involves sharing your Google Analytics data with Google so that they can compare your website metrics against other similar websites. The purpose is to compare your stats with other related companies to see how you measure up. Perhaps … [Read more...] about Google Analytics Benchmarking Beta Results
The Secret of Tracking Yahoo! Keyword Data in Google Analytics
Pay-per-click marketing and web analytics – they go together like peas and carrots. Why you ask? Because the reports provided by the PPC search engines aren't always enough! Services like Google Analytics provide advertisers with a wealth of knowledge for fine-tuning and perfecting their paid-search campaigns. This includes data like bounce rate, time on site or goal funnel … [Read more...] about The Secret of Tracking Yahoo! Keyword Data in Google Analytics
Industry Benchmarking Beta Now in Google Analytics
Curious to know how your company is doing compared to your industry at large? Google Analytics now offers a "benchmarking" report. According to the Google FAQ, the new benchmarking feature is an optional Google Analytics service that shows how your site’s stats compare against other industry verticals. Once you opt in to ‘share’ your data you will be able to … [Read more...] about Industry Benchmarking Beta Now in Google Analytics
The Google Content Network Isn’t So Scary: Here’s How To Make It Work
For many PPC managers the Google AdWords' content network is still a scary place. Much like a horror movie, the monster is always scarier when you can't see it. But once it's within sight, it's not so bad - much like Cloverfield. Okay, maybe the content network isn't scary in a giant-monster-sort-of-way, but it can be frightening in regards to your ROI. And rightfully so. In … [Read more...] about The Google Content Network Isn’t So Scary: Here’s How To Make It Work
How Landing Page Load Time Affects Your Google Quality Score
Today, I will not be discussing certainties. Usually, we prefer to write articles backed by concrete statics, historical performance, and an in-depth knowledge of pay-per-click. However, my post today will be most speculative than usual since some of the details are still filtering in to us. PPC Hero's duty is to make sure that you are aware of everything going on with … [Read more...] about How Landing Page Load Time Affects Your Google Quality Score
How to Set Up Conversion Funnels in Google Analytics
What is a conversion funnel? A conversion funnel is the path a customer takes from entering your site through the checkout process and finally the end goal being the purchase or signup confirmation page. The conversion funnel shows the first page with the most visitors, then each page thereafter the funnel will show less and less visitors as they drop off throughout the … [Read more...] about How to Set Up Conversion Funnels in Google Analytics
Use Demographics To Geographically Target Your PPC Ads
A number of my PPC campaigns are geographically targeted, as I'm sure many of your PPC campaigns are as well. For these campaigns I adhere to my list of best PPC practices: ad text testing, bid management, keyword research, content optimization, and the list goes on and on. Every month I strive to expand my campaigns' reach, but within a prescribed geographic radius. Recently, … [Read more...] about Use Demographics To Geographically Target Your PPC Ads
Google Updates AdWords Display URL Policy
As of April 1, Google will be making significant changes to their enforcement of display URL policies. The "Policy Team" has taken a stricter stance on the relationship between display URLs and destination URLs -- and they will be allowing few exceptions to their rules. In short, if your destination URL is www.example.com, your display URL must be www.example.com. Just to … [Read more...] about Google Updates AdWords Display URL Policy
Upload Google Campaigns in Yahoo! in Three Easy Steps
Have you ever spent hours trying to re-structure your Google campaign to upload into Yahoo!? You download your Google campaign, re-arrange the columns to fit Yahoos! upload structure, only to get errors from Yahoo! saying they can't determine which is the parent ad group? I've encountered this many times, and just recently I found a tool in Yahoo! to help with this problem. … [Read more...] about Upload Google Campaigns in Yahoo! in Three Easy Steps