What the Search Terms Report Is and How It Works The search terms report is a list of search terms that people have used and resulted in your ad being shown, according to Google. “Use the search terms report to see how your ads performed when triggered by actual searches within the Search Network. The search terms report is a list of search terms that people have used, and … [Read more...] about Search Terms Report: Why and What to Look For
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Why An Omnichannel Strategy Is The Key To Facebook Ads Success
“I see it. I like it. I want it. I got it”. These lyrics from Ariana Grande’s 7 Rings may have topped the charts, but the customer journey is beyond outdated. Customers very rarely see something and immediately go to the checkout. The reality is a little more complicated. Customers might see something they like on a billboard. Research it on a … [Read more...] about Why An Omnichannel Strategy Is The Key To Facebook Ads Success
Hero Conf Austin 2020: Don’t Be A Stranger!
Before you hit that register button for Hero Conf Austin this year, you probably have thought about the exciting (or terrifying) prospect of mingling with strangers for two days straight. Maybe you’re new to Austin and traveling alone. Maybe you just need someone to start geeking out with about the latest PPC update first, so you can bond over your undeniable passion for the … [Read more...] about Hero Conf Austin 2020: Don’t Be A Stranger!
4 Tips to Make Your DV360 Campaigns Heroic
1. Make your budget as efficient as possible: Programmatic can be time-consuming and intricate enough without having to spend hours manually adjusting every single tactic. If you are a DV360 user, I highly recommend using the budget optimization feature within the Insertion order settings. This will allow the system to automatically assign the allocated IO budgets to the … [Read more...] about 4 Tips to Make Your DV360 Campaigns Heroic
Why You Need a Mix of Organic and Paid Traffic for Content Marketing to Work (And How to Get it Right)
If you’re an online business owner, chances are that you understand that content marketing is a great marketing tactic for growing your online brand. This is because, apart from helping you to get leads for your business, it’s also an amazing sales generation machine. Due to this, a lot of B2B and B2C brands invest heavily in content marketing, and also getting awesome … [Read more...] about Why You Need a Mix of Organic and Paid Traffic for Content Marketing to Work (And How to Get it Right)
[Vlog] The Backstory: Hanapin & Brainlabs Merge
3 weeks ago, we announced that we were merging with the UK Performance Agency, Brainlabs, that's headed up by the infamous Dan Gilbert. The merger also included Distilled, an amazing SEO company that runs Searchlove. As you can probably imagine, these last few weeks have been a bit of whirlwind!! In the midst of it all, Art Director Megan Stout, the US SVP Jeff Allen … [Read more...] about [Vlog] The Backstory: Hanapin & Brainlabs Merge
Scheduling Facebook Ads With Automated Rules
Many of us are well used to scheduling our Facebook ads to run with the use of ad set start and end dates. This is a perfectly viable method for scheduling your ads...but did you know there is another way? If you are looking to find a different way to manage your ad scheduling, then read below for how to turn ads off and on with automated rules. How To Set Up Ad Scheduling … [Read more...] about Scheduling Facebook Ads With Automated Rules
Getting Ahead of the Voice Search Revolution
New year, new client goals…and the voice search revolution is picking up its stride. Smart speakers such as Amazon Alexa and Google Home assistant are seeing an increase in usage, while almost every smartphone is equipped with at least one voice assistant. Artificial Intelligence and Machine Learning are improving, with algorithms evolving to recognize more specific questions … [Read more...] about Getting Ahead of the Voice Search Revolution
Video Content to Increase Conversions and Promote Your Brand
Videos offer a direct and effective way to speak to your audience that no other medium can match. If you have a brand or company looking to engage audiences and motivate them into action, then rest assured that video is the most reliable type of content available. However, some videos work better than others depending on your marketing objectives. And, as any skilled video … [Read more...] about Video Content to Increase Conversions and Promote Your Brand
Last Click is Outdated: Learn to Use Google Analytics’ New Attribution Beta
Google’s new tool compares how different attribution models impact the valuation of your marketing channels. Attribution models can be beneficial if you are looking for a deeper understanding of the customer journey, changing internal mindsets on how conversion credit is given, or want to look for areas to optimize and grow. Join Briana Ogle from Hanapin Marketing and Dmitry … [Read more...] about Last Click is Outdated: Learn to Use Google Analytics’ New Attribution Beta
4 Google Ads Automated Rules To Try
Lately, I have been embracing automation more and more. Used correctly, automation works as your sidekick in fine-tuning your campaigns. Automated rules, scripts, and third-party tools should be used in addition to your normal everyday management. Today I want to review the Google Ads automated rules available to advertisers. In particular, I’m going to share four rules that … [Read more...] about 4 Google Ads Automated Rules To Try
Are High Shipping Prices Killing Your Ecommerce Sales?
As an account manager, I frequently analyze platforms and Google analytics. A bulk of my time is measuring performance, identifying wasteful spend, and looking for ways to increase leads or revenue. Less of my time is spent navigating the clients website like their customers. Perhaps this is a mistake. Are Website Errors Impacting Conversions? Over the years, my … [Read more...] about Are High Shipping Prices Killing Your Ecommerce Sales?
