Lets hop right into it. Facebook can be a powerful advertising tool but there are several things that annoy me about the platform or I think could be done better. So here are 15 of those things that I think Facebook should fix in order to make the platform better for advertisers. Update: Since writing this article, Facebook has made some updates to their platform around the … [Read more...] about 15 Things Facebook Ads Should Do Better
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Save Your Account From the Upside Down
Wait a minute…does that say “Upside Down?” Does that mean…. YES! That means our second episode of Real Life PPC is, in fact, Stranger Things themed. Get ready to fight the demogorgons of PPC with some seriously fantastic marketing tools. Trust us, they’re much better than wrist rockets. Even if you haven’t seen Stranger Things, you’ll still love this entertaining webinar and … [Read more...] about Save Your Account From the Upside Down
More Breaking News: Amazon Rebrand + Exact Match Update
If you were stoked about us chatting about the Amazon Advertising rebrand, you won’t even need your coffee on this Friday morning. BECAUSE, as the PPC industry always keeps us on our toes, Google announced yet another high-impact update to exact match keyword targeting just last night. Exact match is now more dependent on the meaning and intent of the query matching the keyword … [Read more...] about More Breaking News: Amazon Rebrand + Exact Match Update
How to Lower Your Cost Per View for LinkedIn Video Ads
We've put more focus on LinkedIn in recent months, and for good reason! LinkedIn has made great strides in targeting options and functionality in the last 1-2 years since their acquisition by Microsoft. Those improvements make the platform more appealing to marketers which leads to more testing. More testing equates to more key learnings, which are exactly what I want to share … [Read more...] about How to Lower Your Cost Per View for LinkedIn Video Ads
Max Clicks For Budget-Limited Campaigns: A Case Study
What bidding strategy will perform best for a given campaign? This can be a tricky question. While aggregate data as well as common sense can provide some answers, absent a crystal ball no one can say how any given campaign will perform with a particular automation strategy until it is actually tried. As such, I designed an experiment to run for 8 lead generation campaigns for … [Read more...] about Max Clicks For Budget-Limited Campaigns: A Case Study
AdWords Global Site Tag Implementation Guide
AdWords introduced their new site-wide tagging back in October 2017. Like Bing’s Universal Event Tracking, the new AdWords site-wide tagging uses one tag on the entire site with additional event snippets to track conversion actions. The global site tag (gtag.js) will also be used for Google Analytics in the future. There will no longer be a need to use separate AdWords and … [Read more...] about AdWords Global Site Tag Implementation Guide
How to Utilize Different Match Types in Paid Search
With Pay Per Click, keywords are the foundation of our industry. By knowing how the different type of keywords work and how to utilize these match types, you will be able to reduce some unwanted clicks and some wasted spend. We are going to list out the available match types and real-life Search Query Report (SQR) example and why you might want to incorporate this type of … [Read more...] about How to Utilize Different Match Types in Paid Search
What it Means to Provide Value as a Digital Marketer
Value. It’s a concept that we all understand in theory, and we have all certainly faced this question in our professional lives: “What value do you bring?”. It can be a tricky question to answer, and to even begin to answer it we first must have an understand of this word “value”. This is the cliché part where I include a Merriam-Webster definition of “value” Source It’s a … [Read more...] about What it Means to Provide Value as a Digital Marketer
Drive Prospects Down the Funnel with Chatbots
Chatbots are all the rage, but are you using yours to its full potential? Having a chatbot on your site allows for quick communication, improved customer service, and can push users to specific landing pages. Are you getting everything out of your chatbot that you could be? Or, are you skeptical of chatbots? Wondering how successful they actually could be? Are they worth the … [Read more...] about Drive Prospects Down the Funnel with Chatbots
Conversion Rate Optimization (CRO): Why You Need It
It’s a question that sometimes gets asked, and I would love to talk about three common types of pushback we frequently encounter to explain its importance. In short, it’s safe to say that every account needs CRO somewhere in the master plan. But First, the Driving Forces of My Perspective First, I’ll give a quick recap of our program to provide context for my perspective. At a … [Read more...] about Conversion Rate Optimization (CRO): Why You Need It
Tools to Help You Survive the GDN Mobile App Changes
This post is a follow up to our first episode of The PPC Newsflash, the new webinar series where we will bring you expert commentary on the newest updates in the PPC industry. See the video below, or if you're multitasking and just want to listen, check out the podcast! Once upon a time, mobile app exclusions were as easy as blocking adsenseformobileapps.com. That feature is … [Read more...] about Tools to Help You Survive the GDN Mobile App Changes
The Top 4 Google Ad Format Updates: Less Transparent Reports and More Options than Ever Before
In this industry, if you blink you might miss something important. And it has never been more the case than with the rollout of various new ad formats and ad reports (or the quiet closing down of formats you may have found useful in the past, with the launch of Google Ad's new UI.) Quarter 2-3 of 2018 has felt, to me, like an avalanche of such changes rolling down the hill. … [Read more...] about The Top 4 Google Ad Format Updates: Less Transparent Reports and More Options than Ever Before
