I’m going to run a scenario by you, let’s see if this sounds familiar: “We launched display a few months ago, has this had an impact on our search traffic?” “Is direct conversion volume affected by ___?” Like Steve Urkel, you might be wondering… What’s your next step in any of the above situations? One option is to pull a simple report showing the appropriate … [Read more...] about Did I Do That: Using the GA Effect Tool For Statistical Significance
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Push Play on Growth: Why You Need YouTube Advertising
Did you know that Youtube is the second largest search engine behind Google? So now that you do know that, why are so few marketers investing in this huge advertising opportunity? There are many different Youtube campaigns at your fingertips just waiting for you to take charge and capture the eyes of your audience. In this live webinar, Hanapin experts Kelsey Hadaller and … [Read more...] about Push Play on Growth: Why You Need YouTube Advertising
Is the File Size of Your Display Ads Killing Your Performance?
Over the past few years, advertisers have increasingly turned to the more impactful ways of advertising online like full page take overs, elaborate gifs and HTML5 animation, really impressive light box video. And let’s be honest, when executed well, they are pretty awesome to look at and I admire the creativity behind them. But… is it necessary? They are overly intrusive at … [Read more...] about Is the File Size of Your Display Ads Killing Your Performance?
Deciding Between CPM & CPC Bidding on Facebook
In a previous blog post, fellow PPC Hero Kelsey gave everyone 3 Facebook Optimizations You Can Make Today. I wanted to expand upon her suggestion of testing out different bidding strategies and how I made a change from CPM to CPC bidding in one of my Facebook accounts. If you're managing a Facebook account that gets very few leads or conversions over a month, this will be extra … [Read more...] about Deciding Between CPM & CPC Bidding on Facebook
Google For Jobs: How Does This Affect Me?
Google for Jobs is a new initiative launched by Google allowing users to receive job search results directly on the Google Search page. A separate box appears after PPC results and before organic results solely containing job search results pertaining to the search query the user typed in. The results are jobs pulled in from third party job posting sites and company job … [Read more...] about Google For Jobs: How Does This Affect Me?
What’s Happening in the World of Paid Social? 2017 Insights and Predictions
Did you know that 72% of marketers are only spending 15% of their budget on social? Well, that number is predicted to change as many plan to ramp up their paid social budget in the coming year. If you’re hesitant to increase your social budget in 2018, you may want to think again if you want to keep up with your competitors. And buckle up, because there are some pretty sweet … [Read more...] about What’s Happening in the World of Paid Social? 2017 Insights and Predictions
Facebook Ads For B2B: Presenting The Right Content At The Right Time
According to Hanapin’s new State of Paid Social 2017, 72% of marketers are spending less than 15% of their budget on social ads. When I first saw this statistic I was surprised, but quickly found myself nodding my head. Well, yes. Of course, that’s true. There are many reasons why marketers shy away from social advertising on Facebook, especially those working in the business … [Read more...] about Facebook Ads For B2B: Presenting The Right Content At The Right Time
Use AdWords Scripts To Update Negative Placements
Display ad inventory includes great sites and plenty of terrible ones. As a result, advertisers continue to push for greater control over where their ads show. Avoiding ads on low quality and offensive sites it more important than ever. The good news is that negative placements will assist us in this endeavor. The bad news is that like many routine changes, it is a drudge of … [Read more...] about Use AdWords Scripts To Update Negative Placements
London Workshops for Account, Agency, and Excel Heroes!
One of the most valuable pieces of the Hero Conf experience is our day 3 workshops that dive deep into the topics most relevant to today's PPC marketer. And we've expanded our offerings to include three great options that are applicable regardless of role or seniority. Join us in London, 23-25 October to experience these great workshops: Excel Hero Workshop After a huge … [Read more...] about London Workshops for Account, Agency, and Excel Heroes!
Why IF Function Ads Need To Be In Your Testing Rotation
At the beginning of the year, Google released a new feature called IF function ads. We wrote about this new feature in the post How To Use AdWords Ads IF Functionality. If you’re curious about how these customizable ads perform, here are some answers. What Are IF Functions? IF function ads allow you to set specific guidelines based on audience or device data. If the … [Read more...] about Why IF Function Ads Need To Be In Your Testing Rotation
Your Facebook Ads Are Working – Here’s How To Prove It
To online advertisers, it has become very clear that Facebook (more often than not) needs to be a part of every digital strategy. Whether it is brand awareness, dynamic remarketing, or a basic static ad, Facebook Ads can be a key element in driving traffic and increasing conversions. However, if you have ever used Facebook Ads you know that seeing a high return on your efforts … [Read more...] about Your Facebook Ads Are Working – Here’s How To Prove It
Gmail Ads Got an Upgrade! How Your Marketing Plan Can Benefit
So you’ve heard all about Gmail ads, and you want to use them…but there may be a few things holding you back. Are you having trouble understand expectations? Is the thought of developing a strategy for Gmail ads a total mystery to you? Not sure how to gauge success? All of these concerns are so common, and we’ve brought in the experts to break down Gmail ads for you and help … [Read more...] about Gmail Ads Got an Upgrade! How Your Marketing Plan Can Benefit