So you’ve heard all about Gmail ads, and you want to use them…but there may be a few things holding you back. Are you having trouble understand expectations? Is the thought of developing a strategy for Gmail ads a total mystery to you? Not sure how to gauge success? All of these concerns are so common, and we’ve brought in the experts to break down Gmail ads for you and help … [Read more...] about Gmail Ads Got an Upgrade! How Your Marketing Plan Can Benefit
Search Results for: PPC
Automate Your Budget Projections Using Supermetrics
I don’t know about you, but I am always looking for ways to make my job easier. Anything that makes my day-to-day tasks take a little less time so I can focus more on learning and strategizing PPC is good to me. Recently, I began to utilize Supermetrics, an add on to Google Sheets. Supermetrics can automatically pull in data from across your PPC platforms, (AdWords, Bing, … [Read more...] about Automate Your Budget Projections Using Supermetrics
Kickoff The Relationship That Your Ads Spark Using Your Landing Page Copywriting Skills
In PPC we strive to put the right message in front of the right user at the right moment. This is essentially our formula for success. We’re fully aware that irrelevant ads will be ignored and possibly even judged for being so off-base. Exhibit A: I recently traveled to Vancouver. Going into this international trip, I knew that Uber and Vancouver weren’t quite on speaking … [Read more...] about Kickoff The Relationship That Your Ads Spark Using Your Landing Page Copywriting Skills
2 Weeks Left to Save £350 at Hero Conf London!
Do you love the content you read on PPC Hero? Do you sometimes wish there was a way to soak in all in a little faster? We've got your solution! Join us for PPC Hero Live, at Hero Conf London, 23-25 October at the Brewery. Hero Conf brings together the most relevant and actionable topics in the world of PPC, for three days of intensive training guaranteed to provide real-time … [Read more...] about 2 Weeks Left to Save £350 at Hero Conf London!
Troubleshooting Facebook Advertising: Don’t Forget The Pixel
With so many things going into a successful Facebook ad campaign, it’s easy to overlook the basics when troubleshooting the performance of an account. We often get caught up examining every square inch of our audience, trying to find where we went wrong on bidding, or fretting over whether our ads could be better. Too often the very first move one should have done when … [Read more...] about Troubleshooting Facebook Advertising: Don’t Forget The Pixel
The State of Paid Social 2017
72% of marketers are spending less than 15% of their budget on social. Are you part of that 72%? Facebook continues to lead the charge in social advertising, but there are many up and coming platforms that you should be paying attention to and adding to your marketing mix. Although many marketers aren’t spending a whole lot in social at the moment, 63% say they will increase … [Read more...] about The State of Paid Social 2017
Using A Reverse Classroom Approach To Training
The reverse or flipped classroom approach is becoming a more commonly used strategy in the education world. The concept of this approach is to take the lecture setting out of the classroom and onto a student's computer - and projects and "homework" away from home and into the classroom. In a fairly recent blog post on Training the New Generation I included a chart from the … [Read more...] about Using A Reverse Classroom Approach To Training
Pinterest’s Audience Reach Is More Diverse Than Ever
If you don’t stop believing that Pinterest is just for brides planning their weddings, you’re going to miss out on a huge advertising opportunity for your business. Pinterest is ALSO for the maids of honor. Joking. Pinterest is for anyone that’s planning for future life events, no matter how significant or mundane. With over 175M active users, it’s time that advertisers … [Read more...] about Pinterest’s Audience Reach Is More Diverse Than Ever
Capitalize on the Mobile Movement with Next-Level Strategies
Are you rocking that B2B advertising? How about B2C? No matter what area you’re targeting, we’ve seen mobile searches leapfrog over desktop and tablet. What does this mean? It means you need a killer strategy for your mobile marketing in order to take advantage of all of those mobile searches. In this webinar, Directive Consulting’s Garrett Mehrguth will walk you through … [Read more...] about Capitalize on the Mobile Movement with Next-Level Strategies
A New Perspective For YouTube Advertising
Back in August 2015, Jeff Baum made the case for YouTube advertising by highlighting the opportunity for brand lift, remarketing, storytelling, and full-funnel measurement. Since that time, the capacities for YouTube advertising have only expanded, and there has been healthy coverage of this platform growth: Jeff Baum shared how to Set Your YouTube Stage with TrueView Ads … [Read more...] about A New Perspective For YouTube Advertising
Why I Tested A Facebook Audience With Zero Targeting Restrictions
When it comes to success with Facebook Advertising, audience targeting is the name of the game. While other factors like quality of ad creative should not be overlooked, performance in social is largely contingent on audience creation. The options for targeting within Facebook are seemingly endless, providing an incredible combination of both scale and accuracy. We've … [Read more...] about Why I Tested A Facebook Audience With Zero Targeting Restrictions
Right Now: 50 Hero Conf Austin Tickets at Up To 50% Off!
It's here! Registration for Hero Conf Austin is now open! We're headed back to the Live Music Capital of the World, April 16-18, 2018 at the Hilton Austin. And we're excited to roll out a whole slew of changes, to our topics, to our session types, to our networking experiences, and to the schedule layout itself! But our biggest change means the biggest value to you. We've … [Read more...] about Right Now: 50 Hero Conf Austin Tickets at Up To 50% Off!
