We'll keep it simple - your time to join hundreds of your nerdy friends for this annual PPC pilgrimage is nearly gone! We've sold out of our Excel Hero and Account Hero passes and have limited numbers of our Agency Hero and Conference Passes remaining. Plus our conference hotel is nearly sold out! Hero Conf Los Angeles is April 18-20 at the JW Marriott Los Angeles LA LIVE … [Read more...] about Excel & Account Hero Passes are Sold Out – Get Your Ticket Now!
Search Results for: PPC
Drive Quality Conversions for Your Brand with Facebook Ads
Everybody is fighting to get in front of their audience on Facebook. Competition is fierce and catching the focus of your audience is not an easy task. What you need are ads that work successfully for YOUR brand – not a generic fix that looks decent, but doesn’t drive conversions and customers. In this new live webinar, Hanapin’s Chadd Powell and DialogTech’s Blair Symes … [Read more...] about Drive Quality Conversions for Your Brand with Facebook Ads
The 7 Things You Wish You’d Known About Facebook
We’ve all been there before - the first time you try a new advertising platform. While there are general consistencies you can prepare for using past experience, there are always learning curves to any new channel. Facebook hosts over 1.87 billion monthly active users as of 2017. No one is arguing that Facebook is a legitimate social media platform, or even that advertising … [Read more...] about The 7 Things You Wish You’d Known About Facebook
3 Easy Ways to Optimize Landing Pages With Low Traffic
I'm a big believer in the power of landing pages and conversion rate optimization. But, to run your conventional multivariate or A/B test, you have to have traffic. Lots of it. In fact, just to prove that a new page design improves your conversion rate by just 20%, you need to split test thousands of visitors. The only problem is, for many paid search landing pages, it … [Read more...] about 3 Easy Ways to Optimize Landing Pages With Low Traffic
March Madness Continues: What Excel Tool/Function Rules Them All?
In light of the March Madness season it was thought that we could have some fun and review some of the previous PPC Hero articles on the best ways to utilize Excel in order to more efficiently and effectively manage PPC accounts. First, let's choose the seeds for the respective functions. There are four regions just like in the real tournament for the Excel Tools/Functions … [Read more...] about March Madness Continues: What Excel Tool/Function Rules Them All?
5 Second Survey: Do You Trust Your Metric Sources?
Ok PPC Heroes! Hanapin is working on a new report and we need your opinion. Do you trust your metric sources? Meaning, do you trust the metrics that Google AdWords, Google Analytics, Facebook, Bing, Pinterest, Youtube, etc give you? Do you only trust them sometimes or do you use them as guidance only? Do you not trust them at all? This short survey will literally take you 5 … [Read more...] about 5 Second Survey: Do You Trust Your Metric Sources?
Work Smarter! Analyze Data More Efficiently with Google Sheets
You know Excel like the back of your hand, but have you SEEN how you can do PPC in Google Sheets? With this awesome tool, you can take your PPC efficiency and accuracy to the next level. Sit back, relax and Learn how your team can benefit from using Google Sheets with shareable reports, dashboards, and more. In this webinar recording, Hanapin Senior Account Analyst Rachael … [Read more...] about Work Smarter! Analyze Data More Efficiently with Google Sheets
Going Old School: Why Audio Is The Next Logical Step In Your Digital Strategy
As digital advertising has emerged as a core piece of most brands' overall marketing strategy, one would assume that the simple radio ad or "audio" would fade into the background along with other traditional methods such as print. However, I am here to make the case for keeping audio advertising as a significant part of your marketing strategy. According to an eMarketer … [Read more...] about Going Old School: Why Audio Is The Next Logical Step In Your Digital Strategy
Why We Need to Start Talking “Share of SERP”
If you've been keeping an eye on recent digital marketing trends, you've probably heard of omni-channel. You may think of it as the future of digital marketing. Or, you might think of it as the fanciest new way to burn your money and grey your hair. There is a strange taboo association with omni-channel marketing strategies. Optimizers can't decide whether it is the only … [Read more...] about Why We Need to Start Talking “Share of SERP”
On Demand Webinar: New AdWords Features You Shouldn’t Ignore
On Demand Webinar New Adwords Features You Shouldn't Ignore: 3 Experts Share Their Secrets Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: New AdWords Features You Shouldn’t Ignore
Paid Search Marketing Automation: Embracing The Machine
This post is part of the Hero Conf Los Angeles Speaker Blog Series. Megan Taggart will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what you read? Find out more about Hero Conf. These days automation is synonymous to account optimization. eMarketer recently reported two-thirds … [Read more...] about Paid Search Marketing Automation: Embracing The Machine
Capture User Attention On The SERP And Hold It On The Landing Page
It’s all about attention folks. On a Google SERP, we’re trying to pull in a user by using the words they’ve used and are scanning for along with various other tactics. On Facebook, we’re trying to hook our users into an action while they sit in a mindless browsing mentality. The underlying and crucial principle here is attention. If you can’t catch a user’s attention, … [Read more...] about Capture User Attention On The SERP And Hold It On The Landing Page
