14 days. That's how long you've got to join what is simply the best PPC conference out there. And yes, we're speaking from a place of complete and total bias. But we truly believe Hero Conf Los Angeles is a can't-miss annual event. We've told you just about everything we can. From the 40 incredible sessions to the 10 unique networking opportunities. From the return of the … [Read more...] about Hear Why Your Peers are Headed to LA!
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Successfully Explain “What’s Going On” to your CMO in 10 Minutes
The question, “What’s going on?” may sound a bit familiar to you. Have you been hearing it during every meeting with your CMO? While it is the main question on their mind, it may cause an internal battle in your mind. Do you tell him or her every detail of the reporting you’ve been dealing with this month, or just the shallow overview? We have a unique experience for you. … [Read more...] about Successfully Explain “What’s Going On” to your CMO in 10 Minutes
5 Steps To Master Facebook Projections NOT Predictions
“Tell me how much I should spend in Facebook and what results I can expect.” This sentence is one we hear frequently from our clients. I used to cringe every time I heard this sentence. When I would hear it the over-analytical side of me would take over and freak-out because A.) I knew the volatility of Facebook’s ever-changing platform, varying audiences, and fewer metrics … [Read more...] about 5 Steps To Master Facebook Projections NOT Predictions
Your First Look At The Impact Of Google’s Exact Match Update
In the past few weeks, Google has released a few fun updates about how it will match and measure traffic in your AdWords accounts. Awhile back, we saw a transition to “exact matching” to close variants that included abbreviations, singular or plurals, and misspellings. With the new version, the exact match scandal boils down to two fundamental shifts. 1) Function … [Read more...] about Your First Look At The Impact Of Google’s Exact Match Update
On Demand Webinar: Drive Quality Conversions for Your Brand with Facebook Ads
On Demand Webinar Drive Quality Conversions for Your Brand with Facebook Ads Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: Drive Quality Conversions for Your Brand with Facebook Ads
Google’s Update To Close Variants: 3 Ways To Combat Even Less Exact Match
In the latest update of Google’s exact match variants rule, the engine is taking even more liberties as to what triggers an exact match keyword. Google states that words will only be added or varied if it does not change the meaning of the keyword. Now, obviously, whether the meaning changes or not, it does not fix the fact that exact match keywords as we know them are … [Read more...] about Google’s Update To Close Variants: 3 Ways To Combat Even Less Exact Match
6 Pivot Table Examples to Increase Data Analysis Efficiency
Big data is only helpful when it is efficiently and effectively analyzed. One major barrier to effective analysis is that the number of metrics advertisers want to use simultaneously makes the data harder to manipulate. Fortunately, there are tools like Excel that make this process easier and every major PPC advertising UI has an option to export data into Excel. This … [Read more...] about 6 Pivot Table Examples to Increase Data Analysis Efficiency
Excel & Account Hero Passes are Sold Out – Get Your Ticket Now!
We'll keep it simple - your time to join hundreds of your nerdy friends for this annual PPC pilgrimage is nearly gone! We've sold out of our Excel Hero and Account Hero passes and have limited numbers of our Agency Hero and Conference Passes remaining. Plus our conference hotel is nearly sold out! Hero Conf Los Angeles is April 18-20 at the JW Marriott Los Angeles LA LIVE … [Read more...] about Excel & Account Hero Passes are Sold Out – Get Your Ticket Now!
Drive Quality Conversions for Your Brand with Facebook Ads
Everybody is fighting to get in front of their audience on Facebook. Competition is fierce and catching the focus of your audience is not an easy task. What you need are ads that work successfully for YOUR brand – not a generic fix that looks decent, but doesn’t drive conversions and customers. In this new live webinar, Hanapin’s Chadd Powell and DialogTech’s Blair Symes … [Read more...] about Drive Quality Conversions for Your Brand with Facebook Ads
The 7 Things You Wish You’d Known About Facebook
We’ve all been there before - the first time you try a new advertising platform. While there are general consistencies you can prepare for using past experience, there are always learning curves to any new channel. Facebook hosts over 1.87 billion monthly active users as of 2017. No one is arguing that Facebook is a legitimate social media platform, or even that advertising … [Read more...] about The 7 Things You Wish You’d Known About Facebook
3 Easy Ways to Optimize Landing Pages With Low Traffic
I'm a big believer in the power of landing pages and conversion rate optimization. But, to run your conventional multivariate or A/B test, you have to have traffic. Lots of it. In fact, just to prove that a new page design improves your conversion rate by just 20%, you need to split test thousands of visitors. The only problem is, for many paid search landing pages, it … [Read more...] about 3 Easy Ways to Optimize Landing Pages With Low Traffic
March Madness Continues: What Excel Tool/Function Rules Them All?
In light of the March Madness season it was thought that we could have some fun and review some of the previous PPC Hero articles on the best ways to utilize Excel in order to more efficiently and effectively manage PPC accounts. First, let's choose the seeds for the respective functions. There are four regions just like in the real tournament for the Excel Tools/Functions … [Read more...] about March Madness Continues: What Excel Tool/Function Rules Them All?
