When it comes to paid search there is simply no denying that Google is the big man on campus. For many clients, it represents the focal point of strategy while acting as the main driver of their digital marketing efforts. Despite this, savvy account managers do not shy away from capitalizing on the role players that compete within the search marketplace. Often times the … [Read more...] about Treat Bing Like A Special And Unique Snowflake
Search Results for: PPC
No Conversions? No Problem. Optimizing When Conversions Are Few And Far Between
PPC is all about optimization. We’re constantly thinking “how can I improve performance? What are my KPIs and goals? What’s the next step?” However, there are instances where the client isn’t tracking conversions (in the traditional sense, anyway) or conversions just don’t happen all that often. In these situations, we have to get creative in how we think about performance and … [Read more...] about No Conversions? No Problem. Optimizing When Conversions Are Few And Far Between
On Demand Webinar: Why Pinterest Needs to Be a Part of your Marketing Mix Today
More about this Webinar The growth on Pinterest has exploded over the last year. Did you know that there are more than 2 billion searches on Pinterest each month with 87% of Pinners reporting that the platform helped them decide what to purchase? The platform recently introduced some exciting new changes that makes it even more attractive for marketers. In this webinar … [Read more...] about On Demand Webinar: Why Pinterest Needs to Be a Part of your Marketing Mix Today
The 4 Mobile App Campaign Types You Need To Know
In a day and age where mobile traffic continues to increase, taking advantage of all that mobile has to offer becomes more vital. It means utilizing everything from mobile specific ads to call extensions to call-only ads. However, let us go beyond taking users to your site or driving them to call but actually getting them to download your app, which could stay on their mobile … [Read more...] about The 4 Mobile App Campaign Types You Need To Know
Webinar Confirmation: 5 Tools You Should Be Using To Maximize Conversion Rates
You're All Set! You're now registered for Hanapin and VWO's webinar, 5 Tools You Should Be Using To Maximize Conversion Rates. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: How PPC and CRO Work Together To Provide Great Results Top 3 CRO … [Read more...] about Webinar Confirmation: 5 Tools You Should Be Using To Maximize Conversion Rates
The 4 Personality Types You Deal With In Paid Search
By now we all know the 4 personality types: Analytical Driver Amiable Expressive Even though we know them, how much time do we spend deciding which type the person we are talking to is? Probably not much. If we did, the way we deal with them would probably be different. A lot of the time we like to treat people the way we would like to be treated. When it comes to … [Read more...] about The 4 Personality Types You Deal With In Paid Search
What Is Cost-Per-Click (CPC)?
Cost-per-click, or CPC, is the cost advertisers pay per click on a paid search or social ad. For example, a click on an AdWords ad may cost $0.50. Cost-per-click is a standard metric in all paid advertising platforms, including: Google AdWords Bing Ads Facebook Ads The actual cost-per-click advertisers pay is based on a variety of factors. For example, you may set a … [Read more...] about What Is Cost-Per-Click (CPC)?
On Demand Webinar: 5 Tools You Should Be Using To Maximize Conversion Rates
More about this Webinar Conversion Rate Optimization (CRO) might seem a bit overwhelming when you’re looking at your entire website. Where should you focus your testing efforts and how do you decide what to test first? What are the tools you should be using to test? In this webinar recording, Hanapin and Visual Website Optimizer team up to discuss the 5 tools you should be … [Read more...] about On Demand Webinar: 5 Tools You Should Be Using To Maximize Conversion Rates
Promotion/Relegation – Hero Conf London Speaker Edition
NOTE: As an American sports fan, it may seem disingenuous that I dare compare our speaker selection to the UK's beloved game of football (hey, using the correct English term is a good start, yes?). But I'm going to try anyway. Feel free to insult or question my knowledge as appropriate. It's all in good fun! When it comes to selecting speakers for Hero Conf, we're a pretty … [Read more...] about Promotion/Relegation – Hero Conf London Speaker Edition
How To Excel Your Search Query Reports
Search query reports are a fact of life in paid search. No matter how great your keywords are, there will always be queries that, for better or worse, don’t quite match your target. Although it’s a crucial part of account success, the web interfaces leave much to be desired. Choosing queries one by one and setting them as negative or adding them as keywords is inefficient … [Read more...] about How To Excel Your Search Query Reports
[New Case Study!] How We Increased Android App Installs by 7.8% With A Click Of A Button
In this new case study, we outline a recent challenge proposed by one of our clients and detail how we managed to turn the challenge into a huge success. The challenge we approach is how we increased conversions while still staying under a certain CPA. In most cases, these are set as two different goals, but in this unique situation, they were given as one. This case study … [Read more...] about [New Case Study!] How We Increased Android App Installs by 7.8% With A Click Of A Button
Find Your Most Interested Fans With Facebook Video Remarketing
The visual message is Facebook. There’s a reason that almost every ad format has some sort of visual component that goes beyond text. We’re primed to recognize color and patterns in a way that makes us more likely to engage with that kind of content. As an advertiser, you can target all sorts of audiences on Facebook using demographic and interest-based targeting, but … [Read more...] about Find Your Most Interested Fans With Facebook Video Remarketing
