On Tuesday, 5/24, Google hosted a Performance Summit event where new features and updates to existing products were shared. One of the key themes of the event was mobile and how we interact with the world through our smartphones and tablets. Many of the updates announced for AdWords and Google Analytics were a direct result of our reliance on our devices and the fact that … [Read more...] about 6 Takeaways From Google’s Performance Summit
Search Results for: PPC
How To Get Stellar Results From Facebook And Instagram Remarketing
I am quite sure some PPC specialists are not fully utilizing the Facebook and Instagram advertising platform. A few weeks ago, I had a meeting with one of my clients to ascertain the progress of business. For clarity, I do manage his AdWords account and his company is one of the top retailers in his sector. The client was happy, saying that things were going really well and … [Read more...] about How To Get Stellar Results From Facebook And Instagram Remarketing
Webinar Confirmation: Building Personas For Better Results [Our Success Stories]
You're All Set! You're now registered for Hanapin Marketing's flash webinar, Building Personas For Better Results [Our Success Stories]. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Facebook Audience Insights: Advanced Guide To Creating … [Read more...] about Webinar Confirmation: Building Personas For Better Results [Our Success Stories]
Webinar: Building Personas For Better Results [Our Success Stories]
More about this Webinar As advertising platforms become more sophisticated, the opportunity to create incredibly targeted personas has become much easier. But are you fully taking advantage of this tactic? In this new webinar recording, Hanapin's Senior Account Manager, Kelly Pollock, discusses how social plaforms are making it easy to build out personas to target, why this is … [Read more...] about Webinar: Building Personas For Better Results [Our Success Stories]
Help us Select our Hero Conf London Speakers!
Have you heard a speaker recently that blew you away? Is there an expert out there you've been dying to see live? Do you know of an up-and-coming professional you think deserves the opportunity to showcase their speaking skills? If so, we want to give you the opportunity to help us build the most relevant and dynamic speaking slate possible for Hero Conf London, 24-26 … [Read more...] about Help us Select our Hero Conf London Speakers!
[New Webinar with AdStage!] Secrets To Setting Up Your Social Attribution for Success
Are you giving credit where credit is due? Whether your focus is Lead Generation or Ecommerce, you should focus on how to analyze attribution beyond last click and work to discover an attribution model that helps spur online growth across all channels. In this new webinar, Hanapin’s Associate Director of Services, Cassie Oumedian, and AdStage’s Director of Marketing, join … [Read more...] about [New Webinar with AdStage!] Secrets To Setting Up Your Social Attribution for Success
Liveblogging “Google Ads & Analytics Announcements”
Today is the day we learn more about the latest Google Ads and Analytics updates. Follow along live as we share Google's announcements as well as our opinions. Let the countdown begin! #GoogleSummit Senior Vice President takes the stage. What he is always hearing? "Mobile changes everything." A mobile first world. The shift from desktop to mobile has happened. Now, … [Read more...] about Liveblogging “Google Ads & Analytics Announcements”
Acing Account Transitions From First Call To The First Year
Much like a 7th grader's PowerPoint presentation, PPC account transitions can come at any time and from every direction. Given the dynamic nature of this industry, it is no surprise that nearly every account manager ranging from in-house to agency, small-business to enterprise, has navigated through a handful of account transitions. While I'm lucky to say that the majority … [Read more...] about Acing Account Transitions From First Call To The First Year
Use AdWords Editor Like A Pro
If there is anything that goes hand-in-hand with AdWords, it’s the AdWords Editor. Whether a PPC beginner or veteran, you have likely spent a fair share of time in the Editor. If you haven’t, you are missing out and could potentially be saving valuable time. Many posts have been compiled around AdWords Editor, however, with constant updates and changes, we thought a … [Read more...] about Use AdWords Editor Like A Pro
[New Whitepaper!] 4 Tips To Optimize Your Display Advertising for ROI
When advertising on the GDN, you have many different targeting options available, but we’ve come to realize that so many have barely scratched the surface of the targeting combinations available. We’ve seen advertisers guess at the targeting, copy ads from a Search campaign, or spend quite a bit and quickly conclude Display is not good for ROI without having proper processes in … [Read more...] about [New Whitepaper!] 4 Tips To Optimize Your Display Advertising for ROI
How To Pitch Winning Paid Search Initiatives
Pitching initiatives to clients is something anyone who has ever managed a PPC account has done. Initiatives are an important way to grow an account but they also serve as a way to show your clients you are on the cutting edge of PPC. How successful you actually are in getting your clients to move forward with initiatives is another story. By following the steps I describe … [Read more...] about How To Pitch Winning Paid Search Initiatives
How To Evaluate AdWords Quality Score Factors In Bulk
AdWords Quality Score is an important component of your ad rank. Your overall score has always been simple to pull but checking the individual factors was painful. You could only access these factors through tool tips making it impractical to view at a scale. AdWords recently added the three major factors to the API reports, meaning you can access these ratings as you would … [Read more...] about How To Evaluate AdWords Quality Score Factors In Bulk
