1/8 of the best PPC managers, blogs, and software remain in our Search Marketing Madness tournament, meaning the Elite 8 is here. Make sure you vote and help us determine who will receive a free registration to Hero Conf Philadelphia. Votes will be accepted until Saturday, April 2nd at noon EST. Tune back in on Monday when the Final 4 is announced. Here’s The Tournament … [Read more...] about Search Marketing Madness Moves To The Elite 8
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The Tale Of 2 Landing Pages: An Ecomm Fable
Testing is an important part of running a successful marketing campaign. Strike that – testing is an integral part of a successful campaign. Assuming anything can lead you to miss entire insights and opportunities for optimization. That’s why you read article after article, watch webinars and speakers, and study up on how to best test your content and targeting. As a lover … [Read more...] about The Tale Of 2 Landing Pages: An Ecomm Fable
Let Us Help You Make the Case for Hero Conf Philly!
Can you believe it PPC Heroes? Hero Conf Philadelphia is one short month away, April 25-27 at the Pennsylvania Convention Center. That means there is still time to claim your seat at the World's Largest All-PPC Event (but doesn't mean those seats will last much longer). Whether you're an account manager looking for even more reasons to make the trip (and would love a form … [Read more...] about Let Us Help You Make the Case for Hero Conf Philly!
Google To Initiate AdWords Design Overhaul
If AdWords aged at the same pace as a human it would currently be utilizing a learner's permit and preparing for an upcoming driver's exam. Furthermore, this "teenager" would have been sporting the same semi-outdated style since the second grade. Fortunately at just over 15 years old, the primary paid search platform is slated to undergo its first complete design overhaul since … [Read more...] about Google To Initiate AdWords Design Overhaul
Oh How Sweet It Is – 16 Remain In The Search Marketing Madness Tournament
Only 16 participants remain in our annual Search Marketing Madness tournament. Now is your chance to vote for the best remaining PPC managers, blogs, and software. Don't forget that the winner of the tournament receives a free registration to Hero Conf Philadelphia. Votes will be accepted until Wednesday, March 30th at noon EST. Tune back in on Thursday when the Elite 8 is … [Read more...] about Oh How Sweet It Is – 16 Remain In The Search Marketing Madness Tournament
Hero Conf Experts Share Their Session Takeaways!
Hero Conf Philadelphia is just over a month away, and our experts are ready to share some of what you can expect in their sessions. Don't miss your chance to join these and other world-class speaker, April 25-27 at the Pennsylvania Convention Center in downtown Philadelphia. When Abandoning Best Practices is the Right Thing to Do "We have these best practices in the … [Read more...] about Hero Conf Experts Share Their Session Takeaways!
Flash Series Confirmation: What You Need To Know For A Successful Start On DoubleClick Bid Manager
You're All Set! You're now registered for our Flash Series 20-minute webinar, What You Need To Know For A Successful Start On DoubleClick Bid Manager. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: How Programmatic Display Can Give Your … [Read more...] about Flash Series Confirmation: What You Need To Know For A Successful Start On DoubleClick Bid Manager
Flash Series: What You Need To Know For A Successful Start On DoubleClick Bid Manager
More about this Webinar Are you wanting to jump into the world of programmatic advertising? DoubleClick Bid Manager is an easy way to start programmatic if you are already advertising on Google and Bing. It offers more access to spend and reporting, however, unlike Google AdWords, you can't just start a campaign right away. There are multiple steps along way, numerous settings, … [Read more...] about Flash Series: What You Need To Know For A Successful Start On DoubleClick Bid Manager
The Top 32 Are Moving On In Search Marketing Madness
The first round of our Search Marketing Madness tournament is in the books and the top 32 PPC managers, blogs, and software are on to the next round. The winner of the tournament receives a free registration to Hero Conf Philadelphia. Votes will be accepted until Saturday, March 26th at noon EST. Tune back in on Monday when the Sweet 16 is announced. Here’s The Tournament … [Read more...] about The Top 32 Are Moving On In Search Marketing Madness
Why SMBs Should Not Run AdWords Accounts
The headline may seem like click bait, but rest assured, I fully believe this statement. I’m writing this post because for years, AdWords’ marketing has simplified the management process and claimed that businesses of any size can participate. Though this messaging has tailed off as of late, small businesses are still at a severe disadvantage when trying to run AdWords … [Read more...] about Why SMBs Should Not Run AdWords Accounts
Speak To The Audiences You Value Most With The New Advanced Features For Facebook Custom Audiences
Not all site visitors are created equal. Have you ever been frustrated with Facebook audiences because you can’t get as segmented with your website visitors as you need? For example, you’re advertising for a lead generation client who views users that visit their page 10+ times per month as more valuable than users who have only been on their page once in the last 30 … [Read more...] about Speak To The Audiences You Value Most With The New Advanced Features For Facebook Custom Audiences
These AdWords Scripts Will Help Manage Shopping Ads
Last week I had the pleasure of returning to Portland, Oregon, site of the last US-based Hero Conf. Some of the locals had heard my talk on Shopping Ads and invited me back to cover the same topic at SEMpdx. They told me this would not be an audience of PPC newbies and since I’d already covered the basics of Shopping Ads, I decided to combine this topic with my perennial … [Read more...] about These AdWords Scripts Will Help Manage Shopping Ads
