You're All Set! You're now registered for our webinar, 7 Crucial Bing Ads Updates You Need To Know About in 2016. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Bing Now Powers AOL Search Shopping Campaigns: How Does Bing Really Stack Up To … [Read more...] about Webinar Confirmation: 7 Crucial Bing Ads Updates You Need To Know About in 2016
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Webinar: 7 Crucial Bing Ads Updates You Need To Know About in 2016
More about this Webinar The paid search world has seen many changes in the last year, particularly on the Bing Ads platform. From remarketing to image extensions to shopping campaigns, not only is Bing becoming a more savvy search marketing platform, but its market share is now at 20% (6 years ago, it was only at 8%). In this webinar recording, Bing Ads Evangelist John Gagnon … [Read more...] about Webinar: 7 Crucial Bing Ads Updates You Need To Know About in 2016
Ensure Your Display Network Conversions Are Legitimate
The Google Display Network (GDN) is an excellent way to improve brand awareness. The GDN can also be a way to get your ads in front of new customers in order to gain additional leads and/or sales. When you are focused on brand awareness it is important to frequently run placement reports to review the quality of traffic. Oftentimes, we see conversions and do not think twice … [Read more...] about Ensure Your Display Network Conversions Are Legitimate
How To Determine Your Next CRO Test – Part 1
Have you ever struggled with determining what your next conversion rate optimization (CRO) test should be? Coming up with landing page tests can be difficult, especially if you have a wide range of pages that can be optimized. Maybe you aren’t sure which page to test, what part of the page to focus on or maybe you have a handful of testing ideas but you aren’t sure which test … [Read more...] about How To Determine Your Next CRO Test – Part 1
On Demand Webinar – Getting Your Ecommerce Ready for 2016
On Demand Webinar From Building to Selling: Getting Your Ecommerce Ready for 2016 Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar – Getting Your Ecommerce Ready for 2016
[New Whitepaper!] 5 Things You Should Be Doing In Your Google AdWords Account Right Now
Google AdWords is one of the most effective types of advertising. The majority of advertising consists of sellers seeking buyers, hoping to influence their decisions. Keep in mind, Google AdWords is a dynamic advertising platform and needs continuous monitoring and optimization. When you advertise on AdWords, you never want to use the set-it and forget-it approach as we have … [Read more...] about [New Whitepaper!] 5 Things You Should Be Doing In Your Google AdWords Account Right Now
New Ad Extensions In Town – Check Out Bing’s Latest
There’s no better time than at the start of a new year to get your PPC accounts in order. One of the biggest things that I do during this time is audit all of my accounts and make sure I’m taking advantage of all features. As you know, in the PPC world it’s easy to miss out on adding new features to your accounts. This year, Bing is going to be high on my priority list, as … [Read more...] about New Ad Extensions In Town – Check Out Bing’s Latest
Bing Now Powers AOL Search
Bing has just announced their latest advance in the search engine marketplace. Bing now powers AOL’s web, mobile, and tablet search. This announcement was alluded to in June of 2015, when Google lost its partnership with AOL and Bing announced a long-term partnership. Now that the transition is official. This move gives Bing additional, global reach with paid search ads as well … [Read more...] about Bing Now Powers AOL Search
Don’t Miss These 5 Twitter Targeting Tactics In 2016
Twitter Targeting Tactics - say that 10 times in a row! While the title of this post may have you tongue-tied, below I plan to clearly define the importance of including Twitter Ads in your 2016 digital marketing strategy and targeting tactics. According to Forrester US Digital Marketing forecast from 2014 to 2019, Social Media investments will grow faster than any other … [Read more...] about Don’t Miss These 5 Twitter Targeting Tactics In 2016
As They Say, “Location, Location, Location!”
So why Philadelphia? From Indy to Austin to Portland, it was time to make our debut on the east coast. We needed a scene that would fit our hip, tech-centric vibe that also had a thriving city-center complete with food, bars, and nightlife. We wanted accessible, walkable, and social. We craved culture. As home to the Liberty Bell, Rocky, a youthful Benjamin Franklin and so … [Read more...] about As They Say, “Location, Location, Location!”
Fix Your Remarketing Campaign In 5 Steps
Contrary to what you may hear, remarketing is not a magic bullet and it won’t automatically work wonders for your account. As with anything else in your PPC accounts, test it! Today, we’ll go through 5 areas to walk through while troubleshooting a poor performing remarketing campaign. 1: Who Are You Remarketing To? The audience you are targeting is the most important part … [Read more...] about Fix Your Remarketing Campaign In 5 Steps
[New Webinar with Shopify Plus] Getting Your Ecommerce Ready For 2016
In 2016, ecommerce sales are predicted to exceed 550 billion dollars alone. As an ecommerce marketer, you need to constantly be on your toes, with your ear to the ground on what’s in the pipeline and what can help you sell your products and services better. It’s crucial that you are changing dynamically to your customers’ needs, targeting the right audience, and making sure you … [Read more...] about [New Webinar with Shopify Plus] Getting Your Ecommerce Ready For 2016
