As PPC marketers, we often have to-do lists that run a mile long and take up most of our day. This, of course, is a good thing because it means that we are getting tasks done within the account that should improve day-to-day performance. However, we are sometimes so focused on the tactical that we forget to look at the bigger picture and create strategic plans toward account … [Read more...] about 10 Steps To Strategic Account Management
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Full Schedule Now Live: Explore Our New Advanced Track!
To all our PPC Heroes in Europe, now is the time to register for our first international event, before Early Bird pricing expires at the end of the month. Hero Conf rolls into London for the first time, 28-30 October 2015 at the Millennium Gloucester Hotel and Conference Centre. Our full schedule is now live and includes our all-new Advanced Track, with in-depth, … [Read more...] about Full Schedule Now Live: Explore Our New Advanced Track!
Building A Team By Sharing The Good
I haven’t slept much in a few days. No reason, really. It’s not because of stress, although things aren’t perfect, and it’s not because I’m on a bender, although family will be in town the next two weeks and I make no promises then. I just haven’t slept. Which has led to a lot of time to read and think. The biggest realization is how often I focus on the bad and how rarely I … [Read more...] about Building A Team By Sharing The Good
Outmaneuver Your Competition With Bing Ads Marketplace Trends
Former Hanapin employee and current Bing Ads Account Manager, Eric Couch, stops by the blog to share current Bing Ads marketplace trends. In all of my time working at an agency, and even beyond that now working at a Search Engine, I’ve learned there’s one universal truth: advertisers love getting competitive insights and learning about greater trends for their industry in … [Read more...] about Outmaneuver Your Competition With Bing Ads Marketplace Trends
Instagram Officially Launches Advertising API
Instagram announced this week that it has officially launched its advertising API. By opening up an API to partners, marketers can now start buying Instagram ads and planning their Instagram marketing in a more automated approach, alongside their other digital ad buys on Facebook or Twitter. Before this recent upgrade, buying Instagram ads required contacting an Instagram … [Read more...] about Instagram Officially Launches Advertising API
3 Tips To Ensure Your Agency Stands Out From The Rest
Being selected to participate in a Request For Proposal (RFP) from a potential client can be a difficult task. They typically send you a list of questions about your company and the company’s stance on certain topics. Standing out from the rest of the agencies vying for the new business is key and providing details on what you offer potential clients goes a long way. While a … [Read more...] about 3 Tips To Ensure Your Agency Stands Out From The Rest
Don’t Let the Competition Steal Your Revenue. Bid On Your Brand Terms!
"Why would I bid on my own brand terms? We will receive that traffic organically anyways." We all have heard this argument many times as account managers. "You just want the credit for the revenue coming in on these brand terms, and that is why the recommendation is made to bid on them, right?" As paid search managers, we do not tell you to bid on brand terms to inflate … [Read more...] about Don’t Let the Competition Steal Your Revenue. Bid On Your Brand Terms!
Two Advanced Ways To Build Strong Client Relationships
We're seeing a common theme develop over the last few months here at Hanapin. Clients are demanding more from us in terms of strategy and account growth. Furthermore, clients are citing our performance in these two areas as determining factors as to whether or not they’re happy with our services. Many of our prospects as well are citing these very same reasons for moving on … [Read more...] about Two Advanced Ways To Build Strong Client Relationships
Google Introduces Search Ads On Google Play
Google recently announced it is investing in new ways to help people discover apps with Search Ads on Google Play. Search is one of the biggest drivers of app installs in the Play Store. Google will be innovating on new technologies to simplify campaign management and improve measurement for developers. Search Ads On Google Play Search Ads on Google Play will start to … [Read more...] about Google Introduces Search Ads On Google Play
5 Ways To Improve Facebook ROI With Audience Targeting
A few weeks ago, Facebook updated how cost per clicks (CPC) are measured for advertisers. In essence, Facebook is excluding engagement clicks (likes, comments, shares) from link clicks and is only charging advertisers for link clicks. Depending on your campaign objective, link clicks may include clicks to websites, call-to-action clicks, clicks to install an app, etc. You can … [Read more...] about 5 Ways To Improve Facebook ROI With Audience Targeting
[New Webinar] Killer Strategies to Win with Click-to-Call
Mobile marketing generates billions of consumer-initiated phone calls. Are your PPC campaigns ready for the leads that pick up the phone and call you? You should be taking the utmost advantage of mobile advertising; From making sure your ads and landing pages are user-friendly for that click, to tracking phone calls back to the specific marketing source that originated them … [Read more...] about [New Webinar] Killer Strategies to Win with Click-to-Call
Testing, Testing… User Testing?
When we're running a PPC account, it's a necessity to take data into consideration when making changes or updates to a process or standard procedure. When we move to CRO, we look to data to call a winning test over the variation or to tell if something is statistically significant. But what we often don’t think about is any type of data or themes before we decide what to … [Read more...] about Testing, Testing… User Testing?
