Bing Ads is constantly rolling out new features based on customer feedback and also to keep up with Google AdWords enhancements. It can be difficult to keep track of all the new features so here are the newest ones available. New Accounts And Billing Features Account and billing management isn't something you should have to spend a lot of time on. Bing recently rolled out a … [Read more...] about Reviewing The Latest Bing Ads Enhancements
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Designing A Basic End-To-End Facebook Ecommerce Strategy
Facebook can be a great place for ecommerce companies to advertise products and build awareness for their brands. The amount of users on Facebook is massive, with the most recent earnings report indicating that 1.49 billion monthly active users and 1.31 billion mobile monthly active users are on the site. That’s a lot of users that likely includes your current customers and … [Read more...] about Designing A Basic End-To-End Facebook Ecommerce Strategy
Keyword Expansion For Venture-Backed Companies
Last week we touched on market expansion for venture-backed companies. Today, we're going to focus on keyword expansion. Keyword Expansion When Revenue Goals Trump ROAS Goals Many times, if growth in revenue is trailing behind due to ROAS goals holding bids back, you need to find other ways to grow revenue in order to show investors the month-over-month growth the company … [Read more...] about Keyword Expansion For Venture-Backed Companies
Super-Segmentation For Quality Score
Wondering why your quality score is so low? If you are, you aren’t alone. Countless marketers and business owners wonder the same thing as they look at their AdWords reports and give their computer monitor the stink eye. It’s an important question and has implications that affect your whole account. With low quality scores you end up paying more for each click, your … [Read more...] about Super-Segmentation For Quality Score
How To Create Display URLs In Bulk
Have you faced a tight deadline and needed to create hundreds or thousands of new display URLs? Maybe you’ve onboarded a new account and realized that you have 10,000 ads all with the same display URL and no mobile preferred ad copy. Then this is the article for you. In the next few minutes, you too will be able to impress your friends, family, and maybe even your boss … [Read more...] about How To Create Display URLs In Bulk
[New Whitepaper!] 16 Surefire Tactics That Will Stand The Test of Time
With the PPC world always evolving, it can seem like there are industry changes occurring every day. There is so much information available; how does one keep track of new platforms, strategies, and opportunities for their accounts? More importantly, how do we know which ones will move the needle and improve performance? While it may be tempting to want to implement every new … [Read more...] about [New Whitepaper!] 16 Surefire Tactics That Will Stand The Test of Time
10 Steps To Strategic Account Management
As PPC marketers, we often have to-do lists that run a mile long and take up most of our day. This, of course, is a good thing because it means that we are getting tasks done within the account that should improve day-to-day performance. However, we are sometimes so focused on the tactical that we forget to look at the bigger picture and create strategic plans toward account … [Read more...] about 10 Steps To Strategic Account Management
Full Schedule Now Live: Explore Our New Advanced Track!
To all our PPC Heroes in Europe, now is the time to register for our first international event, before Early Bird pricing expires at the end of the month. Hero Conf rolls into London for the first time, 28-30 October 2015 at the Millennium Gloucester Hotel and Conference Centre. Our full schedule is now live and includes our all-new Advanced Track, with in-depth, … [Read more...] about Full Schedule Now Live: Explore Our New Advanced Track!
Building A Team By Sharing The Good
I haven’t slept much in a few days. No reason, really. It’s not because of stress, although things aren’t perfect, and it’s not because I’m on a bender, although family will be in town the next two weeks and I make no promises then. I just haven’t slept. Which has led to a lot of time to read and think. The biggest realization is how often I focus on the bad and how rarely I … [Read more...] about Building A Team By Sharing The Good
Outmaneuver Your Competition With Bing Ads Marketplace Trends
Former Hanapin employee and current Bing Ads Account Manager, Eric Couch, stops by the blog to share current Bing Ads marketplace trends. In all of my time working at an agency, and even beyond that now working at a Search Engine, I’ve learned there’s one universal truth: advertisers love getting competitive insights and learning about greater trends for their industry in … [Read more...] about Outmaneuver Your Competition With Bing Ads Marketplace Trends
Instagram Officially Launches Advertising API
Instagram announced this week that it has officially launched its advertising API. By opening up an API to partners, marketers can now start buying Instagram ads and planning their Instagram marketing in a more automated approach, alongside their other digital ad buys on Facebook or Twitter. Before this recent upgrade, buying Instagram ads required contacting an Instagram … [Read more...] about Instagram Officially Launches Advertising API
3 Tips To Ensure Your Agency Stands Out From The Rest
Being selected to participate in a Request For Proposal (RFP) from a potential client can be a difficult task. They typically send you a list of questions about your company and the company’s stance on certain topics. Standing out from the rest of the agencies vying for the new business is key and providing details on what you offer potential clients goes a long way. While a … [Read more...] about 3 Tips To Ensure Your Agency Stands Out From The Rest
