Are you covering your various bases with coupon, deal, promo language? Which works best for you? Because users respond to holiday promotional items in various ways, it is critical that your ad copy not only reflect these deals, but also test them. Test copy with numerical values such as “Save 20%” versus “20% Off.” “2 for 1 Deal” versus “Buy 1 Get 1.” Or “$29.99 & Up” … [Read more...] about Utilize And Test Holiday Ad Copy
Search Results for: PPC
Now Seeking: A More Representative Speaker Slate
One of the greatest things about Hero Conf is the opportunity to spend three days with colleagues and peers discovering what’s new and forthcoming in the world of PPC. Those peers work across industries and include men and women from agency and in-house brands alike. They are dynamic digital advertising experts with varied backgrounds and exciting stories. Unfortunately, … [Read more...] about Now Seeking: A More Representative Speaker Slate
Harmony, Intent & Facebook Landing Pages
We spend a lot of time talking about Conversion Rate Optimization (CRO) and landing page optimizations. Landing pages should be extremely relevant to the ad. There should be congruency between the ad’s call-to-action and the page’s call-to-action. Buttons should be a complimentary color! PPC specific landing pages are a must! Less is more! These items are important and can … [Read more...] about Harmony, Intent & Facebook Landing Pages
Top of Posts Banner Ad
Introducing the Stockton Report: Find Keywords with Hidden Value
PPC Hero series week wraps up today as Kevin looks at how to find keywords with hidden value. Take a look at all report focused posts this week, including Carrie's take on location extensions, Jacob's assessment of the destination URL report, Kayla's look at how to use client service reports to improve retention, and Rachael's insight into two key Analytics reports. AdWords … [Read more...] about Introducing the Stockton Report: Find Keywords with Hidden Value
Google AdWords Puts Focus on Shopping Campaigns
As we move closer to the Holiday season, Google continues to come out with features to help eCommerce advertisers during their busiest time of the year. Two announcements were made by Google on Wednesday. The new Diagnostics tab in the Merchant Center will be replacing the Data Quality tab currently in the Merchant Center. Five new features around Shopping Campaigns have … [Read more...] about Google AdWords Puts Focus on Shopping Campaigns
Two Hero Conf Events, One Unbeatable Price!
There is nothing better than the opportunity to join your PPC peers for one-of-a-kind learning opportunities. And now we're giving you the chance to attend our next two events, at an even greater discount! Polish your eCommerce skills in sunny Miami before joining us for the PPC Conference of the Year, live in Portland, OR. Grab your combined conference pass today for $550 … [Read more...] about Two Hero Conf Events, One Unbeatable Price!
Account Analysis Qualification
Find Out if You Qualify! Get a Free Account Analysis from PPC Hero! A Solutions Blueprint is a free and comprehensive account review and consultation from Hanapin Marketing, the digital agency behind PPC Hero. If you're interested in discussing your account with a PPC Hero, we'd love to hear from you! Here's how it works: We'll connect you with one of our expert PPC … [Read more...] about Account Analysis Qualification
Gain Insight Into User Intent With These Two Analytics Reports
PPC Hero series week rolls on as we focus today on two key Google Analytics report. Make sure to check out all posts this week, including Carrie's take on location extensions, Jacob's view of the destination URL report, and Kayla's look at how to use client service reports to improve retention. In paid search our first goal is to get people to the website. What happens after … [Read more...] about Gain Insight Into User Intent With These Two Analytics Reports
How to Use Client Service Reports to Improve Retention
PPC Hero series week continues as we review how various reports can help you achieve your account goals. Earlier in the week, Carrie and Jacob provided details on how to use location extension and destination URL reports. Today, Kayla is going to use a less traditional “report” and take more of a client relations approach. Just as a 100% conversion rate would be somewhat … [Read more...] about How to Use Client Service Reports to Improve Retention
Morning Clicks: Google Puts More Focus on Mobile and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Facebook exclaims: You will pay for your advertising. As they cut unpaid posts by marketers on users news feeds. [SF Gate] Ever wonder, what ads … [Read more...] about Morning Clicks: Google Puts More Focus on Mobile and More
Make Facebook Ads Even Better With Google
Facebook Ads is one of the best channels for driving quality traffic to websites. It has great ad products and an amazing targeting platform. In the previous year, Facebook launched an ads delivery method named oCPM (Optimized CPM), which means that you as an advertiser pay for impressions but the Facebook Ads algorithm tries to maximize your business goals. According to … [Read more...] about Make Facebook Ads Even Better With Google
