Find Out if You Qualify! Get a Free Account Analysis from PPC Hero! A Solutions Blueprint is a free and comprehensive account review and consultation from Hanapin Marketing, the digital agency behind PPC Hero. If you're interested in discussing your account with a PPC Hero, we'd love to hear from you! Here's how it works: We'll connect you with one of our expert PPC … [Read more...] about Account Analysis Qualification
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Gain Insight Into User Intent With These Two Analytics Reports
PPC Hero series week rolls on as we focus today on two key Google Analytics report. Make sure to check out all posts this week, including Carrie's take on location extensions, Jacob's view of the destination URL report, and Kayla's look at how to use client service reports to improve retention. In paid search our first goal is to get people to the website. What happens after … [Read more...] about Gain Insight Into User Intent With These Two Analytics Reports
How to Use Client Service Reports to Improve Retention
PPC Hero series week continues as we review how various reports can help you achieve your account goals. Earlier in the week, Carrie and Jacob provided details on how to use location extension and destination URL reports. Today, Kayla is going to use a less traditional “report” and take more of a client relations approach. Just as a 100% conversion rate would be somewhat … [Read more...] about How to Use Client Service Reports to Improve Retention
Morning Clicks: Google Puts More Focus on Mobile and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Facebook exclaims: You will pay for your advertising. As they cut unpaid posts by marketers on users news feeds. [SF Gate] Ever wonder, what ads … [Read more...] about Morning Clicks: Google Puts More Focus on Mobile and More
Make Facebook Ads Even Better With Google
Facebook Ads is one of the best channels for driving quality traffic to websites. It has great ad products and an amazing targeting platform. In the previous year, Facebook launched an ads delivery method named oCPM (Optimized CPM), which means that you as an advertiser pay for impressions but the Facebook Ads algorithm tries to maximize your business goals. According to … [Read more...] about Make Facebook Ads Even Better With Google
Subscription Update
We would love to keep talking to you.... Here's a little information on what you can expect from us! PPC Hero is the industry's leading PPC blog, written by Hanapin Marketing's expert Account Managers. You can expect mind-blowing blog posts and a number of resources available to help you do your job better. Hanapin Marketing is an industry-leading digital marketing agency … [Read more...] about Subscription Update
Use The Destination URL Report To Find Your Best Landing Pages
PPC Hero series week continues as we review how various reports can help you achieve your account goals. Yesterday, Carrie took a look at better reporting for location extensions. Today, Jacob dives into the destination URL report to find your best landing pages. The destination URL report, one of the many facets of the dimensions tab, delivers metrics tied to each unique … [Read more...] about Use The Destination URL Report To Find Your Best Landing Pages
Use Remarketing For Search This Holiday Season
Remarketing for Search allows you to target people who have already been to your site and visited a specific page, but also searched a specific key term. People who have already been to your site and are familiar with your product are in many cases more likely to convert. Combining that with the fact that they’re searching a relevant keyword (which implies that they are … [Read more...] about Use Remarketing For Search This Holiday Season
Making Good Use Of Those Location Extensions
When the time comes to really push your accounts, it’s helpful to know where to push and what will help connect users to your product or service. This can be especially vital when you have both online retail business as well as brick & mortar locations. Sure you have location extensions enabled (you do, right??) but do you simply bid up all of those locations with bid … [Read more...] about Making Good Use Of Those Location Extensions
The Do’s & Don’ts of Agency Goal Setting
Not every brand or business needs to utilize the resources of an external agency when it comes to PPC campaign management. For those that do, a few non-negotiables are key: communication, transparency and goal setting. We’ve recently dug in to how clients can communicate with your agency, but specifically how should you go about setting goals for that agency? Let’s outline … [Read more...] about The Do’s & Don’ts of Agency Goal Setting
The Best eCommerce Advice You’ve Ever Heard
Will be at Hero Conf eCommerce Summit in January! Find the PPC Content You Need, from Names You Know At Hero Conf, you’ve come to expect unique, actionable information - quick wins and long-term plans alike. Hero Conf eCommerce Summit, January 22-23 in sun-soaked Miami will provide the depth and breadth of PPC content you anticipate, in a location sure to help you unwind from … [Read more...] about The Best eCommerce Advice You’ve Ever Heard
Morning Clicks: New Google Guides, eCommerce in China, and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Google wants you to remarket, and they want you to remarket in search, and they've released a guide to show you just how to do it. [Inside … [Read more...] about Morning Clicks: New Google Guides, eCommerce in China, and More
