As an offset of Google AdSense, AdSense for Shopping helps monetize all site traffic. Using sites that are a part of AdSense for Shopping, Google now offers ad space for your Shopping Campaigns when a user is on one of these retail sites searching for similar products that you offer. Google explains that just like with text ads, opting into Search Partners on AdWords will … [Read more...] about Product Listing Ads Extended for Search Partners
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Getting Started with LinkedIn Ads
LinkedIn is one of the most underappreciated PPC platforms today for 2 reasons. First, the awesome targeting capabilities. You can target by geography, job function, job title, job seniority, company, industry, gender, age, skills and groups. Since LinkedIn users create very detailed profiles to help their professional networking, the targeting is quite accurate and gets you … [Read more...] about Getting Started with LinkedIn Ads
How Callout Extensions Helped Increase CTR by 221%
Google announced last week the rollout of callout extensions. More real estate on the SERP for everyone! Your PPC dreams have come true…well maybe not entirely because we still can’t segment tablets, but still, this feature is pretty sweet and a nice addition to the ad extension family. But, do they work? We have been running callout extensions in beta for a few eCommerce … [Read more...] about How Callout Extensions Helped Increase CTR by 221%
4 Benefits of an AdWords My Client Center (MCC)
Despite somewhat firm beliefs that agencies encompass a special fairy dust of some sort that makes them “better” at PPC – we don’t. Certainly expertise and experience contribute to this perception and definitely set some agencies apart from one another, but there’s not a magic switch. What agencies do that individual advertisers may overlook is utilize the basic tools available … [Read more...] about 4 Benefits of an AdWords My Client Center (MCC)
Landing Page Games: Science vs Magic [New Landing Page Critique Webinar!]
Introducing a new contest from PPC Hero! Participants will be pitted against each other in two brackets, the science bracket and the magic bracket. The first round is the reader vote where YOU get to decide who should advance to the final rounds for the live webinar. Voting is still taking place and ends at Noon on Tuesday, September 9, so vote now if you like! Join Hanapin … [Read more...] about Landing Page Games: Science vs Magic [New Landing Page Critique Webinar!]
Reviewing Negative Keywords In Light of Recent Changes
With the recent AdWords close variant update, now is a good time to review your negative keywords. It is also prudent to review the rules of negative keywords and ensure they are working correctly in your accounts. If you are interested in seeing more data on the issue see Sam Owens post on the topic. The Anatomy of Negative Keywords Negative keywords are used to block … [Read more...] about Reviewing Negative Keywords In Light of Recent Changes
Who has the best landing page? Voting Begins For The Landing Page Games!
The time has come to start the voting for PPC Hero's new contest, The Landing Page Games: Science vs Magic! After many submissions, the first round of sixteen participants have been selected and cast into two brackets, either science or magic. The science bracket features landing pages that have a more technical and functional focus to them, while the magic bracket features … [Read more...] about Who has the best landing page? Voting Begins For The Landing Page Games!
Why This Call Tracking Provider Welcomes Google’s Call Tracking Announcement
At the outset I want to make clear that I’m with call tracking and call analytics provider, Convirza. Naturally, we’ve been playing close attention to the Google AdWords call tracking announcement and subsequent reaction. In this article we’ll explain why, contrary to what you might think, we were actually excited for Google’s announcement that they are providing call … [Read more...] about Why This Call Tracking Provider Welcomes Google’s Call Tracking Announcement
Callout Extensions for Everyone
Callout Extensions coming to all AdWords users soon? Select AdWords users have been beta testing callout extensions, and soon this feature will be available to all. The PPC world has been buzzing about this new feature on Twitter as ads will begin taking up more space than ever before: What Are Callout Extensions? Callout extensions are used as an extra ad … [Read more...] about Callout Extensions for Everyone
Morning Clicks: HTML 5 Ads on Google Display and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Hey look, you can now spice up your ads on the Google Display Network by integrating HTML5. [Inside Adwords]. Obviously, Google's self interests … [Read more...] about Morning Clicks: HTML 5 Ads on Google Display and More
The People vs. Bing Broad Match
The fundamental principle behind PPC is the keyword match type. It’s literally how we determine when we show our ads on the search engine results page, so understanding this concept is an important step in comprehending PPC as a whole. When I first learned PPC, it was explained to me like so: Exact match must contain the search query exactly. Phrase match requires that the … [Read more...] about The People vs. Bing Broad Match
The Opportunities Tab – The Good And Bad
Can there be useful insights in the Opportunities tab? I, like many others out there, tend to believe that I am smarter than the Opportunities tab. The Opportunities tab wants to spend more of my money and values click volume. My general feeling is: What does the Opportunities tab know about real paid search? Does it think about conversions or hitting monthly budget caps? … [Read more...] about The Opportunities Tab – The Good And Bad
