After the earthquakes in Haiti, the Red Cross raised over $8 Million dollars by text. It was big news in the online and mobile communities. The bigger news was that the Red Cross raised over $35 million combined through various social media platforms - 338% more than from texting. And frankly, it doesn’t surprise me that the Social Media platforms outstripped the … [Read more...] about How Great Social Media Increased Charitable Donations 338%
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Three Scripts to Get You Started with AWQL
The AdWords Query Langauge (AWQL) is an extremely useful extension to AdWords scripts. While scripts allow you to access the entities in an account, AWQL adds the ability to access the AdWords API reports. All the data in the dimensions tabs, the segments, practically anything in your account is now accessible to you through a script. This makes is extremely easy to … [Read more...] about Three Scripts to Get You Started with AWQL
Introducing the New Face of Hanapin Marketing
As most readers of PPC Hero know, this blog is written by the account management team at Hanapin Marketing--an enterprise-caliber digital ad agency. So naturally, we're very excited to announce that we have just launched the new version of HanapinMarketing.com! The new site reflects our continued commitment to being thought leaders in the digital ad industry, and it features … [Read more...] about Introducing the New Face of Hanapin Marketing
Strategic Metrics: What Matters (And What Doesn’t) [Webinar]
Strategic Metrics: What Matters (And What Doesn't) Metrics are handy tools that can help you take your business to the next level. Right now, you may find yourself asking, "How do I know when to use which metrics and when not to?" Lucky for you, the Heroes at Hanapin have an answer for you! This Thursday, two of our best and brightest will discuss all of those things that … [Read more...] about Strategic Metrics: What Matters (And What Doesn’t) [Webinar]
Posts 15-18/30: 18 Lessons From My First 18 Days
You’ll notice I am grouping several posts in a bunch. I had to somewhat-true up my blog series to the actual number of days I have been President while not just writing a bunch of fluff. I made the decision to write one better post incorporating my experience and what I am learning then trying to break it up into smaller chunks. Feel free to tell me in the comments if you … [Read more...] about Posts 15-18/30: 18 Lessons From My First 18 Days
Planning Your 2014 Budgets With Search Trends
Ahh the beginning of winter – the start of cold weather, stuffy noses and chapped lips always reminds me that this is a special time of year. Tis the season for shopping, eating and holidays sure, but it’s also the most challenging time of the year: budgeting & planning season. Often be thought of as the bane of existence, budgeting season can be a trying, repetitive and … [Read more...] about Planning Your 2014 Budgets With Search Trends
Down to the Wire!
TIME'S UP! Tomorrow is the last day that you can register for Hero Conf under the SUPER Early Bird Special price of $200 off! Don't miss out! Reserve your seat now! The Hero already has one: … [Read more...] about Down to the Wire!
Was Direct Response The Wrong Model For Facebook?
I often think about how unfortunate it was that Facebook adopted a Pay-Per-Click advertising model when it first introduced its advertising feature. Unfortunate because PPC was intimately associated with Google’s Adwords advertising model -- a direct response model if ever there was one. But Facebook is really the wrong platform for DR-style ads. Can it be made to work on a … [Read more...] about Was Direct Response The Wrong Model For Facebook?
5 Quick Wins On An Established Paid Search Account
When you first launch an AdWords account, there is so much optimization to do. Realistically you could spend hours a day analyzing data and making changes that will have a dramatic impact on your account based upon the analysis you have done. As time goes on and you have moved into an optimization routine, dramatic optimization becomes harder to do. However with the continuous … [Read more...] about 5 Quick Wins On An Established Paid Search Account
Meet the Black Friday Rush: Last Minute Ecommerce Tips [Toolkit]
Our Holiday Toolkit is a guide to creating, maintaining and boosting sales for your holiday PPC season. Especially at this fast-moving and busy time of year, it is important not only to keep up with consumers but also to stay a few steps ahead of them. For those of you who have waited until the last minute to make those crucial holiday season changes, never fear! Hanapin and … [Read more...] about Meet the Black Friday Rush: Last Minute Ecommerce Tips [Toolkit]
What You Didn’t Know About Your Users: Google Analytics Secondary and Custom Dimensions
Google announced on 11/21 that they are enhancing their standard analytics reporting to provide deeper insights. Many new secondary dimensions have been added, along with custom dimensions that allow you to bring in business data that brings additional clarity and context to your data analysis. Custom dimensions is a new Universal Analytics feature, so make sure you have it … [Read more...] about What You Didn’t Know About Your Users: Google Analytics Secondary and Custom Dimensions
3 Easy Steps To Success For Holiday eCommerce
For November’s series we’re diving into the exciting world of the holiday season. With Black Friday, Cyber Monday, Christmas and Boxing Day (for our non-American friends) all approaching quickly we’re sharing our favorite tips & tricks for strong holiday-PPC results. Carrie dived into the exciting world of holiday ad copy earlier this week, Sam discussed how to make … [Read more...] about 3 Easy Steps To Success For Holiday eCommerce
