Whether it’s ballroom dancing, sports, movies, or advertising, genius make it look easy. And what’s so freaking cool about this Facebook ad, is that it really does fall into that category. Take a look and see for yourself: If it doesn’t look amazingly ingenious, that’s sort of my point. But, seriously, think about this one through with me: You’ve got a pair of … [Read more...] about Facebook Ads: The Brilliant Ones Make It Look Easy
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Worlds Colliding: Mobile Browsing Seriously Impacts Brick and Mortar Shopping
Google just released a serious bit of research about mobile browsing. What else is new, right? Except this hunk-a-burin' insight is strictly focused on mobile-meets-retail shopping habits, and their findings have the power to deliver legitimate value for your mobile ad strategy. The key takeaway? A vast majority of smartphone users use their phones to help them shop in … [Read more...] about Worlds Colliding: Mobile Browsing Seriously Impacts Brick and Mortar Shopping
Using Excel Solver To Set Daily Budgets: Part 2
Earlier in the week we posted on how to use Excel Solver to set your daily campaign budgets. For those of you who wanted to see the whole process in action we put together a video to clarify how to use it. As always if you have any questions or comments feel free to leave them below! … [Read more...] about Using Excel Solver To Set Daily Budgets: Part 2
Chasing the Long Tail: How Long Should Your Keywords Be?
A great long tail keyword is one of the prized possessions in PPC. If you've found an awesome keyword that no one else is using, you can make a lot of profit in running unopposed. But there's a question I've always wondered: just how long should you let your keywords get? To help you understand what I'm talking about, this is a common graphical representation of long tail … [Read more...] about Chasing the Long Tail: How Long Should Your Keywords Be?
How To Use Excel Solver To Optimize Your Campaign Budgets
One of the problems I had been having this month came down to the issue of optimally efficient budget allocation. For some of you out there, this won't be something you'll ever have to worry about, but for a couple of my accounts, we have to maintain a rigid budget that we can't go over. With lots of lost impression share out there, one of the easiest ways to let computers rule … [Read more...] about How To Use Excel Solver To Optimize Your Campaign Budgets
Won’t Someone Please Think of the Children?
Pat East, Hanapin Marketing’s CEO, teaches a summer workshop at Indiana University that covers all aspects of Internet marketing. A core module of this course is pay per click. In fact, a major component of the grade is the application of what they learn about PPC by creating an AdWords account and successfully driving quality traffic to a real business. Help Us Help The … [Read more...] about Won’t Someone Please Think of the Children?
10 Ways You Can Increase Your Click-Through Rate TODAY – New Webinar!
The best account managers know that effective PPC is all about strategy. Long-term data, ad testing, and copy refreshes take time and thoughtful examination. But here's a secret: There are more than a few things you can do RIGHT NOW to boost your click-through-rate today. Join Hanapin Marketing's Sean Quadlin and Wordstream's Larry Kim as they discuss 10 simple things you can … [Read more...] about 10 Ways You Can Increase Your Click-Through Rate TODAY – New Webinar!
Evaluating Your Keywords With The CPL Matrix
Here at the PPC Hero Headquarters, we do a lot of talking about metrics. How to measure, what to measure, how often to measure, and then of course what in the world to do with all that data. Today’s question revolves around how to make bid changes based on your desired CPL. This alludes to the Conversion Threshold Matrix, originated by one Jeffrey Allen. As with most … [Read more...] about Evaluating Your Keywords With The CPL Matrix
Freaks — They DO Grab Attention…
I came across two Facebook ads recently with images that snapped me out of my newsfeed trance and compelled me to take a closer look and read their headlines. Naturally, I took screen shots: I mean, how can you not stare at that first ad for at least a few seconds? It’s not every day that you see a picture of a 9-year old who looks as if he could bend iron … [Read more...] about Freaks — They DO Grab Attention…
The Upgrade Center for Enhanced Campaigns: A Step-by-Step Guide
Now that the mega-buzz of so many Enhanced Campaign features has subsided, you’ve migrated all of your accounts to Enhanced Status, right? Maybe not? It’s possible some of you out there are a wee bit apprehensive about all the unknowns you’ll be facing and, for that reason, you have put it off. If that's the case, you're in luck. We PPC Heroes were the first to dash into the … [Read more...] about The Upgrade Center for Enhanced Campaigns: A Step-by-Step Guide
Frequency Capping with Confidence on the Display Network
Google offers a really great report on the Dimensions tab that shows you how your display ads perform depending on how many times a user has seen them. We've talked about the report before (along with how great it is), but by taking an extra step you can be confident with wherever you end up capping your frequency. There's nothing better than using data to make your … [Read more...] about Frequency Capping with Confidence on the Display Network
Ad Copy Clean Up – What to Get Rid of & What to Keep
The unending wisdom of Martha Stewart tells us that “there are few rites of spring more satisfying than the annual clean.” In that spirit, PPC Hero’s April series will cover some aspects of your accounts that are worth a good cleaning. Structure, ads, negatives and more will all be covered. I just recently took a couple of days to go through my own closets and drawers at … [Read more...] about Ad Copy Clean Up – What to Get Rid of & What to Keep
